PRIMEChat: Better Insights. Better PR-ROI. – Dr. David Michaelson (Teneo) – On-Demand Webinar


Webinar Overview

With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations.  PRIME Research along with partner The Institute for Public Relations  supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.  Presenters to date include speakers from McDonald’s, SAP and KPMG.

This latest installment features Dr. David MichaelsonGlobal Director of Research and Insights for Teneo. Dr. Michaelson will be interviewed by fellow IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.


Dr. David Michaelson
Global Director of Research and Insights

David Michaelson, Ph.D. has 37 years of experience conducting high quality, actionable research for numerous Fortune 500 and FTSE 100 companies as well as leading non-profits. His clients include MetLife, Johnson & Johnson, The Coca-Cola Company and AT&T. He has extensive experience in information technology, pharmaceuticals, telecommunications, employee communications and media analysis.

Dr. Michaelson is a research fellow of the Institute for Public Relations, recipient of the Jackson, Jackson & Wagner Behavioral Science Prize awarded for outstanding contributions to the research body of knowledge, 2009 Measurement/Research Expert of the Year and induction into the Measurement Hall of Fame in 2013. He has also received numerous other awards including two Silver Anvils from PRSA. Along with Dr. Don W. Stacks, he is the author of the award winning “A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation” and three other books on measurement.


Mark Weiner
Chief Executive Officer
PRIME Research Americas

One of the world’s largest corporate communications research and consulting firms, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research where he led an international team of analysts before which he was the CEO of Delahaye, a corporate communications research and consulting firm. Weiner founded Medialink Research in 1994 which became Delahaye Medialink in 1999 after the acquisition of The Delahaye Group. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.

Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.