With PRIMEChat, top corporate communicators from some of the world’s most prominent organizations share compelling experiences, guidelines and insights promoting research in public relations. PRIME Research along with partner The Institute for Public Relations supports this series of one-on-one interviews featuring the profession’s top PR research thought-leaders.
This latest installment features Andrew Bowins, SVP Communications and Industry Affairs at the Entertainment Software Association. Andrew will be interviewed by IPR Commission member PRIME CEO Mark Weiner, a member of the Arthur Page Society and the author of books, essays and features about PR research.
SVP Communications and Industry Affairs
Entertainment Software Association
Andrew Bowins is the Senior Vice President for Communications & Industry Affairs for the Entertainment Software Association (ESA). Mr. Bowins leads a world-class team responsible for positioning ESA, and the video game industry, as a driving influence in the world through partnerships, events, media outreach, digital and online, research, and member communications. The role includes management of the video game industry’s flagship annual event, E3, and responsibility for guiding the ESA Foundation.
A proven change agent and disciplined corporate brand and reputation executive, Bowins has deep experience in issues management and worked with industry leading companies like Amazon, Dell, Nintendo, Nokia, Samsung, and MasterCard. By combining his in-house and agency experience, he became a respected counselor for his ability to build impactful teams that span the gamut of communications. His experience as a corporate executive includes international management experience for regions including the United States, Canada, Asia, Europe, and Latin America.
PR News recognized Bowins as “Brand Marketer of the Year” and he was an “Industry Innovator” in The Holmes Report’s Annual In2 Top 25 Innovators rankings for 2014. The Bulldog Group named Andrew as the “Digital Communicator of the Year” and the Holmes Report named his team at MasterCard “Company of the Year” for PR excellence. Andrew was inducted into PR News Hall of Fame in 2013.
Outside of his profession, Bowins carries a passion for life and is a dedicated father who is sponsoring his daughter’s belief that “you can do and become anything you imagine.” He also is an aspiring/recovering musician who enjoyed life on the road in the 1980s as a guitarist for Tinted Vision. | @justandybowins
Chief Executive Officer
One of the world’s largest corporate communications research and consulting firms, now part of the Cision family, PRIME employs more than 500 analysts and consultants who combine talent with technology to foster better business decisions among its global clients. Weiner joined PRIME as CEO in 2008. Weiner is a member of the PR News Measurement Hall of Fame and delivered the Distinguished Lecture in Public Relations at Quinnipiac University.
Weiner is a member of the Arthur W. Page Society, serves as a Trustee and the 2017 Chairman of the Measurement Commission for The Institute for Public Relations, and serves on the Advisory Board of the Museum of Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America and AMEC. Weiner sits on the editorial advisory boards of The Strategist and PR News. He is a regular contributor to PR Week, IABC’s Communication World, PRSA’s Tactics and The Strategist, and Commpro.biz/PR-ROI, as well as an active participant at conferences by The Institute for Public Relations, The Conference Board, ABERJE, the Association of National Advertisers, The American Marketing Association, The Arthur Page Society, IABC and PRSA. Since 1993, he has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. | @WeinerMark