PRIME Research UK Reigns at AMEC Awards


PRIME Research receives multiple accolades, including overall ‘Grand Prix’

CommPRO Editorial Staff

PRIME Research collected five commendations at this year’s ‘Global Summit for Measurement’ including the event’s highest honor for research on behalf of SKODA, the European auto maker. Facilitated by AMEC, the International Association for Measurement and Evaluation of Communication, PRIME Research was recognized for research excellence by a jury of its peers for two initiatives, SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment and UK Coverage of the EU Referendum with the Reuters Institute.

SPRIME Research UK Reigns at AMEC AwardsKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment revealed how the car maker applied PRME’s media analysis research to develop the strategic cross-marketing launch of a new SKODA vehicle, KODIAQ. Commenting on the win, PRIME’s founder and president Dr. Rainer Mathes recognized the PRIME/SKODA team effort. “Working in close collaboration with each client, PRIME acts as a research-based communications consulting partner. In the case of SKODA, this strong alliance resulted in an extraordinary outcome where our research demonstrated PR’s ability to make a meaningful contribution to a positive business outcome.”

The AMEC awarded PRIME Research in the following categories:

  • ‘Grand Prix for the Most Effective Media Intelligence, Research & Insights Company Campaign” – Platinum, for SKODA Goes Off-Road
  • ‘Best Measurement for a Single Event’
    • Gold, for SKODA Goes Off-Road: Using Measurement to Conquer a New Market Segment
    • Silver, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Public Sector Campaign’– Gold, for UK Coverage of the EU Referendum
  • ‘Best Measurement of a Consumer Campaign’– Gold, for SKODA Goes Off-Road

PRIME Research UK Senior Account Manager, Dan Fanshawe, commented on the SKODA win, calling it “a great reflection of how a brand can use PR measurement to develop and track a product launch that speaks to the entire business.” One judge deemed the SKODA program “a fantastic case which shows how well-planned measurement demonstrates the value of communications.”

UK Coverage of the EU Referendum, which analyzed and reported on the extent to which British media influenced BREXIT, was the result of collaboration between PRIME Research and the Reuters Institute. Diego Bironzo who led the PRIME Research UK’s Referendum report team, expressed his excitement with the organization’s performance, saying, “The AMEC awards are testament to PRIME’s in-depth understanding of public policy, our insightful approach to content analysis and our fruitful partnership with the RISJ.”


PRIME Research equips the world’s most admired companies and its most valuable brands with the tools, talent and technology they need to maximize the return on their public relations and communications investment. From eight international offices and in 90 languages, PRIME Research helps communicators prove value and improve performance. The firm integrates, examines and evaluates media performance across all channels – social, digital, print and broadcast – to deliver actionable insights and strategic guidance for better communications and business results.

To learn more about PRIME and either one of these reports, visit https://prime –

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