PR Tech For Campaign Measurement: Communications Week Event (FREE, ON-DEMAND WEBINAR)



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Webinar Overview


As part of Communications Week 2015, we're excited to host this webinar and discussion about the latest technologies and tools to measure PR campaigns. Measurement continues to bubble up to the top of our industry's hot issue list. In an era of data-driven decision making, PR professionals have to prove the value of PR campaigns to an organization's c-suite. This webinar brings together communications thought leaders who will share best practices for engaging audiences and measuring success.


Our Speakers


Allyson HugleyAllyson Hugley

Allyson Hugley is the President of Weber Shandwick’s Measurement and Analytics Practice. Her responsibilities include leading measurement and analytics work across the global network, spearheading agency thought-leadership in this area and providing analytics and insights counsel to the agency’s top global accounts. Allyson is a frequent speaker at PR industry conferences, as well as being a guest lecturer at New York University and The City College of New York on the topic of PR measurement and analytics. Since joining Weber Shandwick in 2011, she has led analytics and program evaluation projects for clients across a variety of sectors including financial services, healthcare, manufacturing and materials, government, telecommunications, and consumer packaged goods. She has also developed award-winning communications research and evaluation programs.  Allyson is a member of the Market Research Council (MRC) and the former co-Chair for the North American chapter of the International Association for the Measurement and Evaluation of Communications (AMEC). She has also served on AMEC’s board of directors. The Network Journal recognized Allyson among the 25 most influential black women in business for 2015. This year, she was also recognized by PR News as one of the Top Women in PR and inducted into their PR Measurement Hall of Fame. In 2012, she was listed among PRWeek’s Top 40 under 40. That same year, she received an honorable mention forPR News Measurement Person of the Year.


Rebekah IliffRebekah Iliff

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. She is currently a columnist for Mashable, Inc., and Entrepreneur, and the Huffington Post. Additionally, Rebekah frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PRTech and big data. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. in Organizational Management and Applied Community Psychology from Antioch University at Los Angeles (AULA). @rebekahiliff




KayAnn-KetchumKayAnn P. Schoeneman

KayAnn Schoeneman is a veteran corporate communications professional with 15 years of experience in the public affairs, market research and public relations fields. She currently serves as vice president of research for Ketchum’s Global Research & Analytics team – the number one group in research in public relations in terms of size, thought leadership and profitability. In this role, KayAnn serves as part of the global leadership team, leads research in the Washington D.C. Atlanta and Dallas offices, and creates innovative quantitative and qualitative research campaigns for her clients. KayAnn has managed national and international public affairs campaigns for foreign governments, Fortune 100 companies and leading trade associations. She has led influencer outreach, conducted quantitative and qualitative research, and provided strategic counsel to clients including the H&R Block, Best Buy Co. Inc., Cessna Aircraft Company, Centers for Disease Control (CDC) Foundation and U.S. Farmers & Ranchers Alliance.



Heidi SullivanHeidi Sullivan

Heidi Sullivan is Senior VP & Product Lead, Content, E-commerce & Distribution and drives Cision’s overall content strategy and is responsible for all e-commerce and distribution products and services, including the popular PRWeb platform. Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR’s most influential professionals in the PRWeek Global Power Book in 2015, and one of PRWeek’s 40 Under 40 Rising Stars in 2012. Prior to this role, she was the Senior VP, Digital Content, leading the company’s digital and broadcast content teams and the global research team for Cision’s media database.