PR Pros Missing Out on Digital Earned Media Opportunities: Media Influencers Report

Shouldn’t you be earning media with your great digital content? If you think the only solution is brand integration, think again. Findings from our recently released D S Media Influencers Report identifies significant opportunities to place your video and other content.

The report found great opportunities for communicators—76% of producers and journalists affiliated with the digital outlets of television and radio stations, newspapers, magazines, media sites, and bloggers reported outside produced video. Significantly, 74% of them will post or link to the entire video.

The report also highlighted that this trend will continue to grow. 60% of digital producers, journalists, and bloggers anticipate using more video next year, more than a third of those anticipate using much more.

The video content communicators create has a dramatic new role and purpose…to earn media.


To receive a copy of the Media Influencers Report please click HERE