Live Event, April 20 & 21, 2017 (Washington D.C.)
Join us at the historic National Press Club in Washington, D.C., on April 20-21, 2017, for PR News’ Measurement Conference, which includes the Social Media Boot Camp. At this annual must-attend event, hundreds of communicators will forge the future of data-and-analytics-driven PR and social media.
Commit now to grounding all of your communications efforts in metrics that connect to business goals and prove the crucial role communications plays in thriving b2c and b2b companies, nonprofits and professional associations. Our faculty of PR measurement experts will show you how to develop a measurable communications program for media relations, social media, crisis management and brand enhancement. You’ll get updates on the latest trends in measurement standards, with an emphasis on real-world case-study applications of measurement concepts.