Join PR News on Nov. 18, 2015 for its PR Measurement Conference at the Hyatt Regency Chicago. Commit now to grounding all of your PR efforts in metrics that connect to organizational goals and prove the crucial role that communications makes in thriving b2c and b2b companies, nonprofits and professional associations. Early Bird rates end Oct. 23.
The PR News faculty of PR measurement experts will explore the inescapable role of measurement in communications, and show you how to develop a measurable communications program for media relations, social media, crisis management and brand enhancement. You’ll get updates on the latest trends in measurement standards, with an emphasis on real-world case-study applications of measurement concepts. Extend your stay in Chicago by also signing up for PR News’ SEO Boot Camp, taking place the day before the Measurement Conference.