PR Masters Series Podcast, Episode #59 – Margery Kraus, Founder & Executive Chairman, APCO Worldwide

image_pdfimage_print

PR Masters Series PodcastAbout the Podcast

The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Margery Kraus, Founder & Executive Chairman, APCO Worldwide. Ms. Kraus has deep expertise in providing strategic counsel on issue based communication, crisis management, market entry, and corporate  reputation across diverse industry groups. The range of her experience is  reflected in APCO’s industry practice groups. In addition, she pioneered  one of the industry’s earliest practices in corporate responsibility and the  development of public/private partnerships.  Ms. Kraus is a true PR master and business pioneer.

 

PR Masters Series Podcast, Episode #59 – Margery Kraus, Founder & Executive Chairman, APCO WorldwideAbout Our Guest

Margery Kraus is founder and executive chairman of APCO Worldwide, a  global advisory and advocacy communications consultancy headquartered  in Washington, D.C. She specializes in public affairs, communication, and  business consulting for major multinationals. Ms. Kraus founded APCO in  1984 and transformed it from a company with one small Washington  office to a multinational consulting firm in major cities throughout the  Americas, Europe, the Middle East, Africa, and Asia. 

In September 2004, Ms. Kraus led a management buyout of her firm,  making APCO one of the largest privately owned consulting firms in its  field in the world and the largest that is majority women owned. APCO  was built almost entirely through organic growth. Throughout the years,  Ms. Kraus achieved this by fusing the best local talent and experience with  a global perspective and best practices, resulting in an international firm  with a unique culture based on seamless teamwork and common values. 

Ms. Kraus’s achievements have been recognized over the years through a  number of prestigious awards, including the 2021 IWEC Foundation  Award, PRWeek U.S. Power List (2021, 2020); Enterprising Women of the  Year Award (2019); PRWeek Top 20 Most Influential Communicator  (2018) award, recognizing leaders who have shaped the PR industry over  the past two decades; PRWeek Hall of Femme (2017); PR News PR  People Hall of Fame (2015); C200 Foundation Entrepreneurial Champion  Award (2015); PRWeek Hall of Fame (2014); U.S. Association of Former  Members of Congress Corporate Statesmanship Award (2013);  Volunteers of America (Greater New York) Spirit of the Founders (2012);  the Plank Center for Leadership in Public Relations Agency Mentorship  (2012); Global Thinkers Forum Excellence in Leadership (2012); Arthur W.  Page Society Hall of Fame (2011); Institute for Public Relations Alexander 

Hamilton Medal for lifetime contributions to professional public relations  (2010); Washington Business Hall of Fame (2009); Enterprising Women  Hall of Fame (2009); Ernst & Young Entrepreneur Of The Year in the  services category in Greater Washington (2006); Washington PR Woman  of the Year (2006); and PR News Lifetime Achievement (2005). 

Ms. Kraus has deep expertise in providing strategic counsel on issue based communication, crisis management, market entry, and corporate  reputation across diverse industry groups. The range of her experience is  reflected in APCO’s industry practice groups. In addition, she pioneered  one of the industry’s earliest practices in corporate responsibility and the  development of public/private partnerships. Prior to starting APCO, Ms.  Kraus assisted in the creation and development of the Close Up  Foundation, a multimillion-dollar educational foundation sponsored in part  by the United States Congress. Ms. Kraus continues to be involved with  the foundation by serving on its board of directors. 

Ms. Kraus is active on other institutional and corporate boards and  committees. She is chairman of the board of the Women Presidents’  Organization; serves on the international advisory board of Tikehau  Capital, the social responsibility advisory board of Univision Communications Corporate, and the advisory board of Enterprising  Women magazine. She also serves as a trustee of American University,  the Catherine B. Reynolds Foundation, and the Institute for Public  Relations. She serves as interim chair of the WAMU Board of Advisors. 

She previously served as a trustee for Northwestern Mutual for more than  a decade. In addition, she is a past chairman of the Public Affairs Council  and the board of directors of the PR Council. She also served on the  advisory board of the J.L. Kellogg Graduate School of Management at  Northwestern University, as well as the steering committee of the school’s  Center for Executive Women.

Ms. Kraus has been married to her husband, Steve, for more than fifty  years, is a mother of three, and has nine grandchildren. She is the author  of Roots and Wings: Ten Lessons of Motherhood That Helped Me Create and Run a Company.