PR Masters Series Podcast, Episode #58 – Mark Weiner, Chief Insights Officer, PublicRelay, Inc.

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Editor’s Note…

Mark Weiner Joins PublicRelay as Chief Insights Officer

Communications Analytics and Advisory Company Expands Leadership Team

PublicRelay, the leading communications analytics and advisory company, announced the addition of industry veteran and thought leader Mark Weiner as its Chief Insights Officer.  In this newly-created role, Weiner will be responsible for enhancing and growing PublicRelay’s insights and consulting practice and accelerating delivery of advanced, data-informed analysis, insights, and guidance.  


PR Masters Series PodcastAbout the Podcast

The Stevens Group has been presenting the PR Masters Series Podcast for two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Mark Weiner, Chief Insights Officer at PublicRelay.

 

 

 

Mark Weiner - PublicRelayAbout Our Guest

Mark Weiner is the Chief Insights Officer at PublicRelay, the communications analytics and advisory firm. Mark provides research-based strategic communications advice and provides clients with data, analysis, insights, and guidance to enhance the return on their communications investments.  In this way, he helps communications teams to set better objectives, develop smarter strategies, execute more explosive tactics, and evaluate performance for continuous improvement. 

Mark is one of the leading and most respected experts in the world on public relations research, measurement, and evaluation. He has over four decades of experience conducting high quality, actionable research for scores of Fortune 1000 companies with deep expertise in the technology, automotive, financial services, healthcare, and professional services sectors.

Since 1993, Mark has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications.  His new book, “Public Relations Technology, Data and Insights: Igniting your Communications Return on Investment,” was published by Kogan Page 2021 and was named by BookAuthority as one of the 100 most important PR books in history. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication” from John Wiley & Sons as well as chapters in four additional texts.

Mark Weiner received the 2018 Jack Felton Medal for Lifetime Achievement from the Institute for Public Relations (IPR) for whom he serves as a board member.

Weiner served as a visiting professor for The Executive Education Programs, S.I. Newhouse School of Public Communications at Syracuse University.  He has lectured at many of the world’s leading public relations programs, including The University of Florida, Columbia University, The University of Texas at Austin, UNC-Chapel Hill, New York University and more.