PR in a Pandemic: The Impact of COVID-19 on the News Cycle


Free Webinar: Thursday, April 15 @ 11 AM, ET


The media landscape has been forever altered by the global pandemic. PR activities that were already challenging to begin with – staying ahead of the 24/7 news cycle, managing brand reputation, and communicating in a transparent, socially responsible way – have reached a new pinnacle of complexity.  

How can newsmakers and image shapers succeed in 2021?  

In this exclusive webinar brought to you by The Canadian Press and Intrado Digital Media, our expert panel will discuss:

  • Creating impactful messaging during a dominated news cycle — how can your news break through?
  • Leaning into technology — how can you tell impactful stories and build strong relationships virtually?
  • Listening to online conversations — why PR pros need to use data and insights monitor trends, and identify and understand audience behavior
  • Staying agile — how to be successful despite budget cuts and smaller teams