Place Your Logo in the Upper Left

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Jill Kurtz

By Jill Kurtz, Owner, Kurtz Digital Strategy

If your logo is not located in the upper left of of your website, it’s in the wrong place. There are defined benefits to this location. Plus, a recent study by Nielsen Norman Group shows that getting back to the homepage is about 6 times harder when the logo is placed in the center of a page compared to when it’s in the top left corner. Logo placement is a key detail in optimizing user experience on your site.

Here’s why the top left corner is the best place for your logo:

  • Meets user expectations. This practice is so common visitors expect to see the logo in the upper left, and they expect it to link to the home page.
  • Communicates the current location. Displaying the company logo on every page lets visitors understand which site they are viewing.
  • Reinforces the brand. The more often users see a logo, the more likely they are to remember the brand.
  • Permits easy navigation to the homepage. Website logos should always be clickable elements that link directly to the home page.

Bottom line: the top-left placement of logos is so familiar to users that straying from this pattern risks significantly impairing the user experience. The top left corner is your logos best location!

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

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