Pemberton Taps Joe Flores as Chief Growth Officer


CommPRO Editorial Staff

Pemberton, a strategic consultancy to professional service firms including marketing and communications agencies, announced today that 20-year agency veteran, Joe Flores, has joined the company in the role of Executive Vice President, Chief Growth Officer.

For the past 20 years, Flores led marketing communications programming that drove exponential revenue expansion across numerous agency accounts – from Fortune 100 and 500 companies to emerging and challenger brands to startups, including Microsoft, Diageo, MasterCard, Kimberly-Clark, DICK’S Sporting Goods and FanDuel, among others.

Joe Flores

“As we grow, continuing to collaborate with agencies around the world on their sustained, strategic growth, adding someone of Joe’s caliber is a real victory for Pemberton,” Founder and CEO J. Mark Riggs said. “For years, the agencies where Joe has worked have benefited from account growth and revenue expansion because he was immersed in the work, helping companies and brands achieve their goals. Joe will bring those cumulative experiences to Pemberton’s agency clients through collaboration and immersion, revealing the pathways to organic growth.”

Flores has shared his talents with powerhouse agencies such as Endeavor (WME | IMG), Taylor, MikeWorldWide and BMLPR where he guided organic growth of numerous client relationships from five-figure project work to multi-million dollar agency of record partnerships. For his efforts, PRWeek honored Joe as one of its prestigious “40 Under 40” in 2014.

“As a lifelong ‘agency guy,’ I’ve developed and honed a passion for collaborative problem-solving with teammates and client partners that has yielded business and culture-impacting results,” Flores said. “I’ve been fortunate to have known Mark Riggs for most of my career, and we share many of the same philosophies on client service and revenue expansion. The last 20 years of working alongside Mark and some of the best and brightest minds in marketing have been preparing me for this very moment.”