Search results for: kurtz

5 Facebook Fails

By Jill Kurtz, Owner, Kurtz Digital Strategy How is you effort to connect with key audiences on Facebook going? If you aren’t getting the results you want from your social media efforts, here are 5 common mistakes to avoid. 1. Me, me, me Do you talk only about yourself on your Facebook page? That doesn’t…

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Twitter Fundamentals for Success

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is a great social media platform to reach influencers in your industry and among your core audiences. There are lots of posts that explore intricacies of how to get the most from Twitter, but it’s important to never lose sight of the fundamentals of an effective presence. Every…

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Place Your Logo in the Upper Left

By Jill Kurtz, Owner, Kurtz Digital Strategy If your logo is not located in the upper left of of your website, it’s in the wrong place. There are defined benefits to this location. Plus, a recent study by Nielsen Norman Group shows that getting back to the homepage is about 6 times harder when the…

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Pro Tweeting Tips from Twitter

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter recently offered 8 simple rules on how to compose effective Tweets. 1. Keep it simple. Research shows that tweets with fewer than 50 characters generate 56 percent more engagement than tweets with 50-100 characters. 2. Provide direction. Ask your followers to do something on Twitter. Whether that’s…

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Attracting Eyeballs to Your Great Content

By Jill Kurtz, Owner Kurtz Digital Strategy Writing and publishing great online content is only part of the effort to get attention for your expertise. You need readers. Here’s how to attract them. Use the Right Keywords Use the keywords that the people you want to reach use in every piece of content you write.…

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Great Content, Great SEO

By Jill Kurtz, Owner Kurtz Digital Strategy Every piece of content you create should be developed with SEO – search engine optimization – in mind. SEO is less of a moving target than in years past, so now is a good time to commit to the three elements that will make your content pop in…

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Twitter – Still 140 Characters, But You Can Say More

By Jill Kurtz, Owner, Kurtz Digital Strategy Somehow, Twitter is finding ways for users to say more in 140 characters. Here are the changes the social media platform outlined so you can pack more into your tweets: Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. Media attachments: When you…

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Instagram in 5 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Instagram is an excellent social media network for visual branding. If 2016 is the year of creating impact with videos and images, then Instagram is a great tool for the effort. Here are some tips for success with Instagram for your business. Complete your bio As with any…

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Build an Audience With a Blog

By Jill Kurtz, Owner, Kurtz Digital Strategy Blogs are one of my favorite social media tools because they are great ways to communicate your thought leaderships. They are also a great way to build traffic to your website and other online efforts. Communicating with a Blog A blog is a place for you to share…

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Succeed on Social Media by Being Human

By Jill Kurtz, Owner, Kurtz Digital Strategy Want to succeed on social media? Focus on relationship building above all else.People engage with people on social media. You may be promoting a business, brand, or event, but to connect with people you need to be human. Here are three things to keep in mind on social…

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Is Your Message Good Enough to Connect Before Coffee?

By Jill Kurtz, Owner, Kurtz Digital Strategy According to Adestra and Flagship Research, most people check texts and emails first thing in the morning. That definitely happens at my house. The survey found that of US internet users under 35 and over 55, 61 percent checked email, social media, text messages, and voicemail before breakfast.…

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Make Your Tweets Part of the Big Event

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is the social media platform of news junkies so it’s no surprise that there are lots of tweets around events. Even fairly inactive users can come alive when they attend a conference or concert. So, events are a great opportunity to get your content seen. This can…

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Make YouTube Work for You in 3 Easy Steps

By Jill Kurtz, Owner, Kurtz Digital Strategy Online video attracts a lot of attention. While it is easy to think of YouTube as simply a great place to store your videos, it is a valuable social media platform in its own right. Channels are receiving a growing number of views and followers. You don’t want…

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5 Tips to Optimize Your Facebook Ads

By Jill Kurtz, Owner, Kurtz Digital Strategy While I believe that true relationship building comes from organic social media strategies, there are exceptions. Since Facebook started heavily manipulating who sees your posts, you just about have to pay for some Facebook ads to get good reach on your messages there. Since you likely don’t have…

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5 Winning Ways on Twitter

By Jill Kurtz, Owner, Kurtz Digital Strategy Twitter is a great place to be part of the news of the day, whether just to learn about what’s happening in real-time or to become more of a part of trending news and topics. But, as with all social channels, you need to know the platform’s conventions in…

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Time to Fall in Love with Social Media Strategy

By Jill Kurtz, Owner, Kurtz Digital Strategy Surveys consistently show that businesses large and small are on social media. Unfortunately, they also find that few have a strategy that guides their efforts. This is highly risky behavior that can lead to wasted resources with few results to show. It’s time that we all stop experimenting and…

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Draw Visual Attention to Your Brand with Pinterest

By Jill Kurtz, Kurtz Digital Strategy Pinterest, a prime visual-based social media platform, can be a great tool if you are able to translate your primary message, product, or service into compelling visuals. While it doesn’t have one of the largest user bases – Facebook, Twitter, Instagram, and LinkedIn get those honors – Pinterest continues…

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Love It or Hate It, Don’t Ignore Potential of Twitter

By Jill Kurtz, Kurtz Digital Strategy The constant barrage of content on Twitter makes it one of my least favorite social platforms. But there are many aspects to Twitter that make it too good of a marketing and communication channel to ignore. Here are some thoughts on why you should consider twitter as part of…

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