Search results for: media relations

Trending This Week 12.4.15 – Bond Franchise Fails to Light New Fires; Maximize PR at CES 2016; Worst Marketing Fails of 2015

In today’s Executive Briefing Steve Lundin, Chief Hunter & Gatherer, BIGfrontier Communications Group shows us how the James Bond Franchise Fails to Light New Fires with Old Matches.  Also included is advice from Serena Ehrlich, Director of Social and Evolving Media, Business Wire focusing on Three Ways to Maximize PR at CES 2016. As we celebrate the fifth anniversary of CommPRO, I’d like…

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James Bond Franchise Fails to Light New Fires with Old Matches

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Two major products from the James Bond franchise machine completely emptied the war chest of plots, characters, villains, backstories, gadgets, cars, drinks, clothes, and overall Bond tropes, to deliver a two fisted critical dud this year. The much ballyhooed…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Gary Vaynerchuk on 5 Things Every Employee Should Ask Their CEO

Recently, on my YouTube show, my editor in chief Steve Unwin asked me a question that I thought was very poignant and interesting. Even more so than that, it felt daring. He wasn’t nervous to ask it. And it got me thinking about all the questions I’ve been asked as CEO of my company VaynerMedia.…

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Every Marketer Should Be Affiliate Marketing Their Personal Brand

By Mary C. Long, Chief Ghost, Digital Media Ghost Everyone thinks that they can make money online: start an online business, get rich; nothing could be easier right? As a marketer, your job is often to help clients fulfill those dreams, but have you considered the possibilities that your OWN social presence offers? It’s time to practice what…

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Executive Briefing 11.30.15 – What Marketers Should be Thankful For; Generational Characteristics Drive Retail Sales; Starting Your Holiday PR Program

In today’s Executive Briefing we see What Marketers Should be Most Thankful For with Joanna O’Connell, CMO, MediaMath.  Also included ,we learn When and How to Start Your Holiday PR Program from Natasha Artavia, Business Wire San Francisco. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to thank our loyal readers and partners for their continued…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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Charlie Sheen’s Accidental Legal Marketing Campaign

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” Charlie Sheen’s recent admission of HIV Positive status, accompanied by his wish to be a role model for bearing his sins, will make a huge impact on one community: our nation of lawyers. Sheen’s sudden transparency as a risk…

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Expand Your Reach By Leveraging Influencers

Ninety-two percent of consumers trust recommendations, whether from peers or strangers, over branded content. And these days, more and more people turn to their social media networks to get quick buying advice during their decision-making process. Fifty-two percent of your peers have already implemented an influencer program to help expand reach on these platforms and see an average…

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Managing Crisis in the New World Order: Terrorism and Tolerance

By Neil Foote, President & Founder, Foote Communications As the world grieves over the horrific terrorist acts in Paris, there’s a period of uncertainty – and an opportunity for companies to help ease their employees’ fears. It’s also a time for companies, particularly those doing business abroad, to send a message that promotes tolerance for…

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Violent Extremists, ISIS, Boko Haram, and the Al-Shabaab War on Humanity: Top 5 Ways to Protect Yourself from Violent Attack

Editor’s Note:  This is the second in a series of business and personal safety guidelines developed by Jessica Robinson, Founder & CEO, PurePoint International.  Click here to read Part I, “The ISIS War on Soft Targets: Is Your Business Vulnerable to a Terrorist Attack? Top 5 Ways To Prevent Threats on Your Business.” By Jessica Robinson, Founder &…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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Ben Carson’s Resume Reinvention is SOP on Social Networks (Op-Ed)

By Steve Lundin, Cultural Analyst and Author, “The Manipulator: A Private Life in Public Relations (Volume I)” We’ve all had a friend who’s fudged a bit on their resume, nudged a one-course-shy of completion college transcript into a degree, or repositioned a stint delivering papers as ‘grassroots data collection for a media company.’ So is it…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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