Search results for: leaders

What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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Australia’s Most Mentioned Issues in the Media (November 21– 27)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia PM Malcolm Turnbull told Parliament on Wednesday that men must lead by example to address violence against women, calling for a significant cultural change in Australia on White Ribbon Day and releasing new research that shows blaming domestic violence victims and downplaying its severity…

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Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

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Creating a Joyful Planet

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, whose consultancy is focused on helping people live their life’s purpose and, in doing so, unleashing all the success, fulfilment and joy available to them, interviews people who are actively living their purpose and contributing to a more joyful planet.  This interview spotlights Cathe…

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Australia’s Most Mentioned Issues in the Media (November 14 – 20)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia The coordinated terrorist attacks in various locations in Paris last Friday night (Saturday morning Australian time) that killed over 130 people, totally dominated all media this week. ISIS were quick to claim credit for the attacks, while condemnation came from world leaders gathering for…

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Linking Sony PlayStation 4 + Terrorists?…Time For A Brand Crisis Plan

By David E. Johnson, CEO, Strategic Vision, LLC The worst thing for any brand is to be associated in any shape or form with a tragedy.  Recall the harm to the corporate image that both American Airlines and United Airlines suffered because the terrorists hijacked their planes on September 11, 2001.  So imagine Sony right now as…

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Managing Crisis in the New World Order: Terrorism and Tolerance

By Neil Foote, President & Founder, Foote Communications As the world grieves over the horrific terrorist acts in Paris, there’s a period of uncertainty – and an opportunity for companies to help ease their employees’ fears. It’s also a time for companies, particularly those doing business abroad, to send a message that promotes tolerance for…

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Violent Extremists, ISIS, Boko Haram, and the Al-Shabaab War on Humanity: Top 5 Ways to Protect Yourself from Violent Attack

Editor’s Note:  This is the second in a series of business and personal safety guidelines developed by Jessica Robinson, Founder & CEO, PurePoint International.  Click here to read Part I, “The ISIS War on Soft Targets: Is Your Business Vulnerable to a Terrorist Attack? Top 5 Ways To Prevent Threats on Your Business.” By Jessica Robinson, Founder &…

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Without Notes – Hosted by Michael Levine…”The World Gone Mad”

Editor’s Note: Media expert and author Michael Levine speaks  with Chris Voss, a past Instructor of International Business Negotiation at Harvard University and a retired Federal Bureau of Investigation special agent who was the FBI’s lead international kidnapping negotiator from 2003 to 2007.  This is Part 2 of  Levine’s discussion with Voss.  They delve into the terrorist…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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Animation + Data Storytelling Success

There’s no mistaking that data’s role in storytelling is important. Accurate data provides context and often helps increase the trust your audience places in your message. Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders. However, you have to tell your…

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Re-envisioning Content Strategies to Build a Customer Following Organically

By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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Progressing toward Diversity Goals in the Public Relations Industry

By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations The year 2015 may turn out to be viewed as a watershed in the public relations industry for taking stock of its shortcomings of achieving a diverse, multicultural workforce. Over the past few months, a number…

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The World’s 50 Most Influential CMOs Study 2015 (PRESENTATION)

Editor’s Note: We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they…

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Why Search as We Know it is Dead

Three Steps Companies Should Take to Address the Explosion of Content By Brian Cleary, Chief Strategy Officer, bigtincan The landscape for enterprise information access is undergoing radical change from so many perspectives. Ten years ago, “content access” was largely defined by enterprise content management (ECM) repositories – documents tucked in a dizzying hierarchy of folders…

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Mr. Magazine’s™ 30 Hottest Consumer Magazine Launches Of 2015

New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over the last 12 months. And if you don’t agree, maybe the actual numbers will convince you. Between October 2014 and the end of September 2015 there was a total of 830 new magazine launches –…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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