Search results for: body language

On-Page SEO in Plain English

Brandon Andersen, Chief Strategist, ceralytics SEO is an ever-changing monster that is both exciting and terrifying. Done well, it can make your content pay off day after day, month after month, year after year. Done poorly, it can take a great piece of content and render it nearly unfindable. Keywords – short, medium, and long…

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The Warts of Sports

Arthur Solomon, Public Relations Consultant As it does more often than a baseball player stealing home or a football player emerging from a game without pain, the warts of sports has once again festered. As in the children’s game of musical chairs, this time the sport left standing is the National Football League, which proudly…

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Weasel Words: The Lexicon of TV Pundits (But Not Exclusively)

Arthur Solomon, Public Relations Consultant Depending upon which dictionary you use, a weasel will be defined as “sneaky or untrustworthy,” (Meriram-Webster); “achieve something by use of cunning or deceit,” (Oxford Living Dictionaries); or “a word  used “to temper the forthrightness of a statement; that makes one’s views equivocal, misleading or confusing,” (Dictionary.com). Perhaps the most…

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Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct!  Now, let’s try another one. Identify a target audience, build trust, increase brand awareness and help grow business. …

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What Is Your Definition of Success?

Dr. David Kubes Success is mostly defined by luxury items – a certain job title perhaps, or in general by society.  No matter where you look, it is something that other people have decided you need to have in order to be considered successful. What would success be for each of us if nobody had…

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W Magazine: Putting The Magic Back In Magazines

The Mr. Magazine™ Interview With Stefano Tonchi, Editor In Chief, W Magazine “I think for the generation before our parents, receiving magazines was a joy. People could not wait to get it, to have it, to read it; to own it.” Stefano Tonchi… “There was joy because it was their way of knowing what was going…

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Sports Marketing Patriotism 

Arthur Solomon, Public Relations Consultant The next Super Bowl will be number LII. It will be held at U.S. Bank Stadium in Minneapolis on Feb 4, 2018. True football fans know that Super Bowl games are far from the best football of a season. (The playoffs are.) Super Bowl TV viewers usually see a string…

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What’s the ROI of Data Insights?

CommPRO Editorial Staff During Hong Kong FinTech Week in late October, keynote speaker Nathan Stevenson, CEO of ForwardLane, used a scatterplot matrix with thousands of dots to visualize the data overload happening in financial services. “This is data. There are four red dots, and one green dot. I’ll give anybody $1,000 dollars if you can find the green…

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An Evolving Dialogue: Talking Title IX

T.J. Winick, Vice President, Solomon McCown Secretary of Education Betsey DeVos made good on her promise to rescind Obama-era guidelines on how to adjudicate reports of campus sexual assault. Civil liberty groups are celebrating and survivors’ rights advocates are expressing outrage. What does it all mean? The biggest change in the DOE’s interim guidance is…

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Managing Mountains of Media Monitoring Data with IBM Cloud

Thomas Leitner, VP Global Sales & Marketing, PRIME Research International Over the past 30 years, the media industry has undergone a digital revolution. In the “old days,” there was traditional media such as television, print, and radio. Today, social and digital channels are as just as much a concern as traditional media. PRIME Research performs…

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Cool Tools for the Inquisitive PR Pro

Peter Himler, Founding Principal, Flatiron Communications One of the daily email newsletters to which I subscribe is Product Hunt, founder by Ryan Hoover. This carefully distilled selection of serendipitous new gadgets, apps, podcasts, and productivity tools rarely ceases to surprise me. Invariably, they make my professional life easier and home life more enjoyable.  Product Hunt eliminates…

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David Steinberg, Former Chief Executive of PR Newswire, Dies at 85

CommPRO News Update David Steinberg, a prize-winning business writer for the New York Herald Tribune, retired chief executive of PR Newswire and chairman of Canada Newswire, died on March 8, 2017, due to complications from surgery. He was 85. Mr. Steinberg devoted his life to writing and reporting news stories and was instrumental in creating…

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WEF: Closing the Leadership Gap

By Barri Rafferty Senior Partner and CEO, North America, Ketchum The Annual Meeting of the World Economic Forum has begun and this year there is an extraordinarily timely theme: responsive and responsible leadership. Amid the growing discontent of the world’s citizens with corporate and government leaders, we are on the verge of a transformation with respect to…

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How to Optimize Your Press Release for Google

By Jill Kurtz, Owner, Kurtz Digital Strategy Is optimizing the visibility of your press release on search engines a goal for your press release? It’s a worthy goal to consider, as coming up in relevant search results has the potential to expand you reach beyond a media distribution list. Most people get their news mainly online.…

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Are Your Messages Fighting the Laws of Human Behavior?

By Elizabeth Edwards, President and Founder, Volume Public Relations The world is noisy place. How many messages have you seen today? Definitely more than you can remember. Between social media, advertisements on your commute and the brands you see other people wearing and using throughout the day, the average person sees between 3,000 to 20,000 messages in…

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@GaryVee on The Snap Generation: A Guide to Snapchat’s History

By Gary Vaynerchuk Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford. Now, over 100 million active users and 7 billion daily video views later, the White House has joined, presidential candidate Bernie Sanders is running a campaign…

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The Power of the Presentation – 5 Success Tips

By Simon Davis Presentations are great, that is, if you know how to properly give one. They can engage an audience on a topic they’re unfamiliar with – or intrigue an audience further on a subject they’re already familiar with. At their core – past all the eyeballs, bright lights and throat clears – presentations…

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