Search results for: engage

Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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Animation + Data Storytelling Success

There’s no mistaking that data’s role in storytelling is important. Accurate data provides context and often helps increase the trust your audience places in your message. Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders. However, you have to tell your…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Re-envisioning Content Strategies to Build a Customer Following Organically

By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…

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The CIA Technique for Good Storytelling

Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…

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Progressing toward Diversity Goals in the Public Relations Industry

By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations The year 2015 may turn out to be viewed as a watershed in the public relations industry for taking stock of its shortcomings of achieving a diverse, multicultural workforce. Over the past few months, a number…

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Are Great Ratings Key to Running The Country? You Bet They Are!

By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…

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Five Ways eCommerce Marketers Can Manage the Holiday Shopping Season

By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…

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Mr. Magazine’s™ 30 Hottest Consumer Magazine Launches Of 2015

New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over the last 12 months. And if you don’t agree, maybe the actual numbers will convince you. Between October 2014 and the end of September 2015 there was a total of 830 new magazine launches –…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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Top 5 Inhibitors to Customer Experience Success and How to Remove Them

By Juned Ahmed, Founder, IndianAppDevelopers Grabbing customer attention is the first and most important aspect of your business. Thereafter comes retaining taking their interest further to convert it into business and then you need to retain your customers and make them replicate into more business volume. That is the clear path of business. By simply knowing your…

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Ethics Evolved: An International Perspective on Copying in the Networked Age (PRESENTATION)

Editor’s Note: This work, presented by Aram Sinnreich, Associate Professor at American University, is an analysis of data from surveys from 2006-2015 covering the awareness, consumption, engagement, opinions, ethics and laws surrounding “configurable” culture, such as mashups, remixes, machinima, memes, mods, and anime music videos. Ethics Evolved: An International Perspective on Copying in the Networked Age from…

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You Made the Connection – Now What?

Tips on Building a Networking Relationship By Jennefer Witter, CEO/Founder, The Boreland Group Inc. For many, the act of networking is easy: You go to an event, exchange business cards, make the connection. Yet, oftentimes, networking contacts go cold. The most common explanation for many entrepreneurs is that their day is consumed by running their…

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Events

EVENTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to receive…

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Marketing Section

MARKETING Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to receive…

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