Search results for: engage
Peppercomm: Pushing Boundaries for the Next 20 Years
By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary. Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London. But…
Read MoreAnimation + Data Storytelling Success
There’s no mistaking that data’s role in storytelling is important. Accurate data provides context and often helps increase the trust your audience places in your message. Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders. However, you have to tell your…
Read MoreHow Quality Content will Survive the Media Tipping Point
The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…
Read MoreRe-envisioning Content Strategies to Build a Customer Following Organically
By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…
Read MoreHow to Write Press Releases – Best Practices for Content that Gets Found and Shared
The fall news cycle is full of stories that are competing for readers’ attention and clicks. Politics, weather systems, football scores, quarterly earnings reports, the latest entertainment buzz – your news is competing against all of the content on the internet, not just your competition’s news or other news in your industry. How can you make sure…
Read MoreThe Mr. Magazine™ Interview With Stephen Orr, Better Homes and Gardens New Editor-in-Chief
Better Homes and Gardens: The Mother Of All Consumer Magazines Prepares For Its Next Century Under New Leadership “Magazines to me are not the thing that people carry around in their purse or under their arm as much as they used to, but the magazine to me is a quieter activity; it’s a less hectic…
Read MoreThe CIA Technique for Good Storytelling
Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…
Read MoreProgressing toward Diversity Goals in the Public Relations Industry
By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations The year 2015 may turn out to be viewed as a watershed in the public relations industry for taking stock of its shortcomings of achieving a diverse, multicultural workforce. Over the past few months, a number…
Read MoreAre Great Ratings Key to Running The Country? You Bet They Are!
By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…
Read MoreFive Ways eCommerce Marketers Can Manage the Holiday Shopping Season
By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…
Read MoreMr. Magazine’s™ 30 Hottest Consumer Magazine Launches Of 2015
New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over the last 12 months. And if you don’t agree, maybe the actual numbers will convince you. Between October 2014 and the end of September 2015 there was a total of 830 new magazine launches –…
Read MoreMeeting the Millennial Traveler’s Expectations
By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…
Read MoreTips and Tactics for Marketing to Millennials
By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power this demographic holds. Millennials are the customer of today and of the…
Read MoreTop 5 Inhibitors to Customer Experience Success and How to Remove Them
By Juned Ahmed, Founder, IndianAppDevelopers Grabbing customer attention is the first and most important aspect of your business. Thereafter comes retaining taking their interest further to convert it into business and then you need to retain your customers and make them replicate into more business volume. That is the clear path of business. By simply knowing your…
Read MoreEthics Evolved: An International Perspective on Copying in the Networked Age (PRESENTATION)
Editor’s Note: This work, presented by Aram Sinnreich, Associate Professor at American University, is an analysis of data from surveys from 2006-2015 covering the awareness, consumption, engagement, opinions, ethics and laws surrounding “configurable” culture, such as mashups, remixes, machinima, memes, mods, and anime music videos. Ethics Evolved: An International Perspective on Copying in the Networked Age from…
Read MoreYou Made the Connection – Now What?
Tips on Building a Networking Relationship By Jennefer Witter, CEO/Founder, The Boreland Group Inc. For many, the act of networking is easy: You go to an event, exchange business cards, make the connection. Yet, oftentimes, networking contacts go cold. The most common explanation for many entrepreneurs is that their day is consumed by running their…
Read MoreExecutive Briefing 11.3.15 – Search as We Know it is Dead; Embracing Big Brother; Monitor Twitter Beyond @Mentions
In today’s Executive Briefing we take a look at 10 Ways to Monitor Twitter Beyond @Mentions with PR Newsire Beyond PR. Also included is advice on Embracing Big Brother – Why Digital Monitoring Done Right is Awesome from Kim Niemi, Vice Ghost, Digital Media Ghost. As we celebrate the fifth anniversary of CommPRO, I’d like to take a moment to…
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EVENTS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to receive…
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MARKETING Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to receive…
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