Search results for: engage

Sink or Swim – Big Data, Analytics and Marketers

By Karl Wirth, CEO, Evergage There’s a common sentiment about big data – we’re drowning in it. Among marketers, some might also say there are so many tools to manage all the data that marketers are drowning in those as well. In this “sink or swim” atmosphere, it’s not surprising that marketers can be overwhelmed…

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3 Tips for Securing Results in a Changing Media Landscape

By Amber Roberts, Senior Vice President, LANE Anyone who has worked in public relations for more than a few minutes knows that the media landscape – and with it the PR profession – has changed dramatically over the past few years. People are turning to new sources for news, and traditional media outlets are facing increasing competition for…

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Donald Trump’s Communications Strategy – Is the End Near?

Editor’s Note:  The is the second part of David Johnson’s analysis of Donald Trump’s media dominance.  Click here to read part one, The Republican Party’s Trump Messaging Strategy – What’s Next? By David E. Johnson, CEO, Strategic Vision PR Group Businessman and Republican presidential candidate, Donald Trump continues to dominate the media as he has since announcing for president. …

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How the Best Salespeople Read Body Language

By Carol Kinsey Goman, Ph.D Being aware of what customers and clients are really feeling, and knowing how to react effectively, can transform a good salesperson into a great one. The best salespeople are experts at reading body language. Here’s why this is a crucial sales skill: When you are interacting with a prospective client,…

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The 4 Skills Every Successful Chief Marketing Officer Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and drive growth for their organizations. The CMO must find ways to be relevant not only to the business as…

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Three Ways to Maximize PR at CES 2016

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire CES 2016 is just around the corner. Are you ready? Every year thousands of companies exhibit at  CES.  And every year, exhibitors spend thousands of dollars to showcase their latest products, ultimately competing with each other for eyeballs and coverage. So how can you, with your…

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Every Marketer Should Be Affiliate Marketing Their Personal Brand

By Mary C. Long, Chief Ghost, Digital Media Ghost Everyone thinks that they can make money online: start an online business, get rich; nothing could be easier right? As a marketer, your job is often to help clients fulfill those dreams, but have you considered the possibilities that your OWN social presence offers? It’s time to practice what…

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Content Marketing: The Secret to a Well-Rounded Marketing Strategy

By Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing It’s no secret that content marketing is essential for a well-rounded marketing strategy — according to a recent report by the Content Marketing Institute (CMI), 88 percent of organizations leverage content marketing, but a mere eight percent evaluate themselves as “sophisticated” in their…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

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Creating a Joyful Planet

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, whose consultancy is focused on helping people live their life’s purpose and, in doing so, unleashing all the success, fulfilment and joy available to them, interviews people who are actively living their purpose and contributing to a more joyful planet.  This interview spotlights Cathe…

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Are You Consumer Fluent? Here’s Why You Should Be…

By Will Pirkey,  iModerate  Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease,…

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How Unforgettable Leaders Inspire Loyalty

By Carol Kinsey Goman, Ph.D Think loyalty is dead? Think again. Loyalty may not look like it did 20 years ago – when companies offered career-long employment and workers unquestioningly followed orders – but loyalty is far from deceased. Loyalty is an intrinsic human characteristic based on emotional attachment that can be tapped, nurtured and developed.…

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Examining Why Metrics Are Key to Public Relations’ Seat at the Revenue Table

Numbers speak louder than words. It’s a simple fact that has changed the way public relations practitioners focus their objectives and strategy. While public relations has traditionally been known for generating awareness, it is now a means of directly connecting with customers and generating revenue. In order to maximize on this, PR can no longer be an afterthought and should…

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5 Lessons in Creative Content Marketing From The Big Lebowski (PRESENTATION)

By TopRank Online Marketing Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries…

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Managing Crisis in the New World Order: Terrorism and Tolerance

By Neil Foote, President & Founder, Foote Communications As the world grieves over the horrific terrorist acts in Paris, there’s a period of uncertainty – and an opportunity for companies to help ease their employees’ fears. It’s also a time for companies, particularly those doing business abroad, to send a message that promotes tolerance for…

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