Search results for: engage

’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

Read More

Creating a Joyful Planet

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, whose consultancy is focused on helping people live their life’s purpose and, in doing so, unleashing all the success, fulfilment and joy available to them, interviews people who are actively living their purpose and contributing to a more joyful planet.  This interview spotlights Cathe…

Read More

Are You Consumer Fluent? Here’s Why You Should Be…

By Will Pirkey,  iModerate  Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease,…

Read More

How Unforgettable Leaders Inspire Loyalty

By Carol Kinsey Goman, Ph.D Think loyalty is dead? Think again. Loyalty may not look like it did 20 years ago – when companies offered career-long employment and workers unquestioningly followed orders – but loyalty is far from deceased. Loyalty is an intrinsic human characteristic based on emotional attachment that can be tapped, nurtured and developed.…

Read More

Examining Why Metrics Are Key to Public Relations’ Seat at the Revenue Table

Numbers speak louder than words. It’s a simple fact that has changed the way public relations practitioners focus their objectives and strategy. While public relations has traditionally been known for generating awareness, it is now a means of directly connecting with customers and generating revenue. In order to maximize on this, PR can no longer be an afterthought and should…

Read More

5 Lessons in Creative Content Marketing From The Big Lebowski (PRESENTATION)

By TopRank Online Marketing Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries…

Read More

Managing Crisis in the New World Order: Terrorism and Tolerance

By Neil Foote, President & Founder, Foote Communications As the world grieves over the horrific terrorist acts in Paris, there’s a period of uncertainty – and an opportunity for companies to help ease their employees’ fears. It’s also a time for companies, particularly those doing business abroad, to send a message that promotes tolerance for…

Read More

Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

Read More

Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

Read More

Animation + Data Storytelling Success

There’s no mistaking that data’s role in storytelling is important. Accurate data provides context and often helps increase the trust your audience places in your message. Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders. However, you have to tell your…

Read More

How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

Read More

Re-envisioning Content Strategies to Build a Customer Following Organically

By Joakim Holmquist, Director of Digital Marketing, Episerver Since its inception, marketing has been about getting the right message in front of the right audience at the right time to nurture relationships and sales. However, the science of slicing and dicing data to segment audiences and strategize and optimize content to advance their relationship with…

Read More

The CIA Technique for Good Storytelling

Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…

Read More

Progressing toward Diversity Goals in the Public Relations Industry

By Franklin Walton, Ph.D., Principal, Franklin Walton LLC; Co-principal Investigator and Co-author of www.prdiversitystudy.com; Member, Measurement Commission, Institute for Public Relations The year 2015 may turn out to be viewed as a watershed in the public relations industry for taking stock of its shortcomings of achieving a diverse, multicultural workforce. Over the past few months, a number…

Read More

Are Great Ratings Key to Running The Country? You Bet They Are!

By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…

Read More

Five Ways eCommerce Marketers Can Manage the Holiday Shopping Season

By Erika Jolly Brookes, Chief Marketing Officer, Springbot Given that holiday shopping kicks off earlier every year and consumers are more technology enabled than ever to shop across multiple devices, marketers and eCommerce stores must get their message and products out both sooner and more efficiently. Whether a marketing plan is just in the initial stages…

Read More

Mr. Magazine’s™ 30 Hottest Consumer Magazine Launches Of 2015

New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over the last 12 months. And if you don’t agree, maybe the actual numbers will convince you. Between October 2014 and the end of September 2015 there was a total of 830 new magazine launches –…

Read More