Search results for: social media

Getting Started with Your Social Media Marketing Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy Are you stressed out about marketing your business on social media? If you are like most people, you aren’t sure what to do and it all just seems way too stressful. What you are likely missing is a social media strategy. It does not need to take a…

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5 Easy Ways to Win with Social Media

By Jill Kurtz, Owner, Kurtz Digital Strategy You are on social media – great! Whether you are new communicating and marketing on social or a seasoned pro, here are five great ways to boost the engagement you have with your online social connections. 1. Optimize your profile content. Each social platform allows you to create…

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How to Score a Social Media Home Run

Baseball is a weird sport and when condensed into the relatively short three-round postseason, it gets even weirder. Statistics that make sense in the context of a 162-game season are now reset for a brief 11 to 20 game affair. With the smaller sample size, it’s more important to focus on the statistics at play…

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Facebook Added to Marketing Tool for Growing Social Media Following

By CommPro.biz Editorial Staff ShoutoutPost.com has recently added Facebook to their portfolio of social media networks, to help marketers potentially grow a company’s following. A beta verison, with Twitter and Instagram, has been live since the first quarter of this year. A “shoutout” is a post on a social media account that is given, sponsored…

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CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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PR News’ Social Media Conference & Crisis Workshop Oct. 19-20 (NYC)

Advance Rates End Friday! Bring your team on Oct. 19-20 to NYC! When you register two or more members of your firm for the Social Media Conference, you’ll get $100 off each registration using the code PRGROUP. Rates increase Friday, Oct. 7 at midnight, so sign up soon! Below is a sample of sessions you’ll attend at the Social Media…

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The Anti-Social Effect of Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy I’ve been waiting for someone to document this for a while: social media is actually making us less interested in face-to-face interaction. As reported by MediaPost, Swedish furniture giant IKEA polled 12,000 people in 12 big cities around the world and found that: 68% of respondents said they…

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8 Things Your Competitors Are Doing Better on Social Media

By Ted Birkhahn, Partner & President, & Marian Daniells, Sr. Account Executive, Peppercomm For CEOs and other senior-level executives, being relevant on social media is hard. There can be ample risk – real or perceived – that keeps these busy professionals from adopting best practices and providing real value to their audiences across social media channels. The result sometimes…

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SEO Brand Named Top Social Media Marketing Company for September 2016

A Commpro News Update SEO Brand has been named the best social media marketing service for September 2016. Each month topseos.com investigates thousands of companies in order to find which companies produce the most impressive solutions. Ratings are updated on a monthly basis in order to account for the latest achievements within the internet marketing…

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Ten Tips To Use Social Media For Your Crowdfunding Campaign

By Matt Kovacs, President & Senior Strategist, BLAZE PR 1. Be bold – it takes time to see results, but stay true to your course and post your vision on a consistent basis. Social media is a great way to highlight your campaign and offer up the features and benefits of the product you are…

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Three Dos and Don’ts for Social Media

By Devin Stabley-Conde, Premium Content Writer, Hubshout Whether you believe it or not, employers will often look through social media profiles to determine whether someone is a good fit for the company or not. According to JobVite, 93% of recruiters say they currently use or plan to use social media for hiring. Social media can…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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Stop Measuring Social Media

…Unless You’re Actively Engaging! By Jack Monson, Director of Digital Strategy, Qiigo You can spend all day measuring social media. But if you are not regularly publishing and engaging in social media, then all that measurement is a complete waste of time and money. By regularly publishing, I mean multiple times per day, on all…

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Succeed on Social Media by Being Human

By Jill Kurtz, Owner, Kurtz Digital Strategy Want to succeed on social media? Focus on relationship building above all else.People engage with people on social media. You may be promoting a business, brand, or event, but to connect with people you need to be human. Here are three things to keep in mind on social…

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How to Use Social Media Automation to Improve Your Marketing

Editor’s Note: Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way. View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo How to Use Social Media Automation to Improve Your Marketing from Post Planner

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Key Stakeholders Debate Investor Relations and Social Media

By Zach Wallens, Specialist, Global Disclosure & Financial Reporting Services, Business Wire Investor relations professionals and institutional investors have long been in a catch-22 scenario regarding social media. Though each side was curious in using social channels to engage their counterpart, both exhibited hesitation, hoping the other party would kick off using it as a business…

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I Don’t Know How To Quit You, Social Media

Gen Z will be your business tomorrow – learn who they are now Instagram model Essena O’Neill is only 17 years old, but the Australian teen bikini model is already participating in the kind of jaded, protracted “farewell tour” some bands take decades of hard living to get to. Welcome to the accelerated life cycle…

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How Social Media Shapes Your Multi-Channel Marketing

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? How will my posts result in shares, comments and other interactions? I know those questions come to my mind when I log into my computer. However, your social media strategy must run…

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