Search results for: mobile marketers
Gary Vaynerchuk Says Content is King, But Context is God
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating helpful…
Read MoreResistance Is Futile – The Content Revolution is Here
By Mary C. Long, Chief Ghost, Digital Media Ghost According to a recent Searchmetrics survey of US domain winners and losers over the past year, when it comes to site visibility, content sites really pushed through and came out on top above social sites. Does this mean social is dead? No – but it does mean the content revolution…
Read MoreGulf News Publishing: One Of The United Arab Emirate’s Largest Media Groups Brings Great Magazines To The Arab World
The Mr. Magazine™ Interview With James Hewes, Publishing Director, GN Publishing, UAE “We were very clear if we were going to go out and do a large digital business, create a large events business, which we are in the process of doing, we needed to have a very stable and secure print base. In this market,…
Read MoreGary Vaynerchuk on Flying With a Wounded Wing: Why Twitter Still Has More Than a Chance
Dear Twitter, I have always loved you and I always will. As I sit here writing this, I can’t help but think how excited I am about our future. Everyone is saying #RIPTwitter, but I still believe in you. And I’ll tell you why, starting with where you started and why you succeeded. THE LAUNCH…
Read MoreHunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers
By Justin Aclin, Senior Account Supervisor, Hunter Public Relations Mom bloggers have been a force in influencer marketing for years…but dads are on the rise! February 18th marks the fifth annual Dad 2.0 Summit—this year held in Washington, DC—and the largest conference for dad bloggers marks the perfect time to take a look at incorporating dads into your…
Read MoreCreating a Joyful Planet – How Andy Hopson is Helping
Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Andy Hopson, Executive Director, The Agency at the University of Florida. PT: Andy, what I love and admire about you is how you’re following your passion…
Read MoreGary Vaynerchuk on Marketing in the Year 2016
If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it. Unfortunately, it seems like most everyone is still marketing like it’s…
Read MoreWhy You Should Start an Email Newsletter in 2016
Contrary to popular belief, email is not dead, nor is it dying. In fact, McKinsey states that email marketing is 40 times more effective at gaining customers than social media giants Facebook or Twitter (or both combined!). If you haven’t started an email newsletter, you’re likely missing out seeing that this marketing strategy yields approximately 4,300 percent…
Read MoreExtreme Blog Makeover: 6 Redesign Tips To Improve Your Blog In 2016
By Paul Maccabee, President, Maccabee Public Relations Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and communications firms are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Give your company’s blog…
Read MoreIn the Game of Public Relations, Segmentation Has Become a Must
By Jeremy Bamidele In the past, the goal of marketing was to remain in the center, where most consumers are. Today, the name of the game is individualism, uniqueness, and the attainment of niche consumers, which are becoming increasingly more important economically, due to the ability to purchase many products via the web and the…
Read MoreBusiness Success in ’16: Will The Force Be With You?
By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…
Read MoreCES 2016: Technology Trends and the Changing Face of Brand Experience
By Chris Cavanaugh, CMO, Freeman The constant drumbeat of new technology also means constant change for marketers. So ubiquitous is change that Consumer Technology Association (CTA) President Gary Shapiro’s keynote address at the 2016 Consumer Electronics Show (CES) will touch on how the world is changing: from how we interact with each other to how…
Read MoreA Year of Reckoning for Branded Content
Editor’s Note: CommPRO is reaching out to our community, asking the c-suite for 2016 predictions. We welcome your commentary. Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…
Read MoreGary Vaynerchuk Says Stop Marketing Like It’s 2012
Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in the year we live in. Heck, at this point I’m saying you should market in the day you live in since marketing is changing so…
Read MoreGetting Found on the Web – Why You Need Link Optimization
By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…
Read MoreEvery Marketer Should Be Affiliate Marketing Their Personal Brand
By Mary C. Long, Chief Ghost, Digital Media Ghost Everyone thinks that they can make money online: start an online business, get rich; nothing could be easier right? As a marketer, your job is often to help clients fulfill those dreams, but have you considered the possibilities that your OWN social presence offers? It’s time to practice what…
Read MoreTop 6 Marketing Survival Tips for Cyber Monday
By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…
Read MoreThe Future of Public Relations Is Now (INFOGRAPHIC)
The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…
Read MoreTips and Tactics for Marketing to Millennials
By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power this demographic holds. Millennials are the customer of today and of the…
Read MoreAbout PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable corporate communicators and marketers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-toend solutions to produce, optimize and target content — from rich media to…
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