Search results for: mobile marketers

Gary Vaynerchuk Says Content is King, But Context is God

It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue to push it because I truly believe that content is the best way to market a product today. Provide value to consumers by creating  helpful…

Read More

Resistance Is Futile – The Content Revolution is Here

By Mary C. Long, Chief Ghost, Digital Media Ghost According to a recent Searchmetrics survey of US domain winners and losers over the past year, when it comes to site visibility, content sites really pushed through and came out on top above social sites. Does this mean social is dead? No – but it does mean the content revolution…

Read More

Creating a Joyful Planet – How Andy Hopson is Helping

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights  Andy Hopson, Executive Director, The Agency at the University of Florida. PT:  Andy, what I love and admire about you is how you’re following your passion…

Read More

Gary Vaynerchuk on Marketing in the Year 2016

If you clicked on this article thinking that I’m going to tell you to make a Facebook page, boy are you wrong. Maybe I would have said it in 2007, but guess what? It’s 2016 and it’s about time everyone started marketing like it. Unfortunately, it seems like most everyone is still marketing like it’s…

Read More

Why You Should Start an Email Newsletter in 2016

Contrary to popular belief, email is not dead, nor is it dying. In fact, McKinsey states that email marketing is 40 times more effective at gaining customers than social media giants Facebook or Twitter (or both combined!). If you haven’t started an email newsletter, you’re likely missing out seeing that this marketing strategy yields approximately 4,300 percent…

Read More

Extreme Blog Makeover: 6 Redesign Tips To Improve Your Blog In 2016

By Paul Maccabee, President, Maccabee Public Relations Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and communications firms are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Give your company’s blog…

Read More

In the Game of Public Relations, Segmentation Has Become a Must

By Jeremy Bamidele In the past, the goal of marketing was to remain in the center, where most consumers are. Today, the name of the game is individualism, uniqueness, and the attainment of niche consumers, which are becoming increasingly more important economically, due to the ability to purchase many products via the web and the…

Read More

Business Success in ’16: Will The Force Be With You?

By Linda J. Popky, Founder, Leverage2Market Associates Star Wars has landed with a vengeance. Not only is the new movie on track to break all previous box office records, but the associated marketing machine has surrounded us on all sides with a wide array of associated merchandise and services. For marketers, the lesson here is that the…

Read More

CES 2016: Technology Trends and the Changing Face of Brand Experience

By Chris Cavanaugh, CMO, Freeman The constant drumbeat of new technology also means constant change for marketers. So ubiquitous is change that Consumer Technology Association (CTA) President Gary Shapiro’s keynote address at the 2016 Consumer Electronics Show (CES) will touch on how the world is changing: from how we interact with each other to how…

Read More

A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

Read More

Gary Vaynerchuk Says Stop Marketing Like It’s 2012

Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in the year we live in. Heck, at this point I’m saying you should market in the day you live in since marketing is changing so…

Read More

Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

Read More

Every Marketer Should Be Affiliate Marketing Their Personal Brand

By Mary C. Long, Chief Ghost, Digital Media Ghost Everyone thinks that they can make money online: start an online business, get rich; nothing could be easier right? As a marketer, your job is often to help clients fulfill those dreams, but have you considered the possibilities that your OWN social presence offers? It’s time to practice what…

Read More

Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

Read More

The Future of Public Relations Is Now (INFOGRAPHIC)

  The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…

Read More

Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

Read More

About PR Newswire

    PR Newswire is the premier global provider of multimedia platforms that enable corporate communicators and marketers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-toend solutions to produce, optimize and target content — from rich media to…

Read More