Search results for: millennials

Blockchain and the Corporate Communications Industry: Finding the Next Wave of Talent

CommPRO.biz Editorial Staff Blockchain technology is sweeping the globe, impacting industries from banking and finance to entertainment and corporate communications. bitJob recently launched the first blockchain-based student marketplace for jobs. Much like traditional job platforms including Monster and Indeed, bitJob users can search for employment opportunities or list job openings. With bitJob, people can earn cryptocurrency…

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Social Schmoozing: Networking or Not Working?

Filomena Fanelli, CEO/Founder, Impact PR & Communications, Ltd.  Time away from day-to-day business. It’s what every harried entrepreneur or busy executive fears. After all, how will the core work get done if you’re not working on the work that your clients demand and pays the bills? Plus, you can’t be everywhere since there’s only one you,…

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In the Trump Era, Silence is No Longer an Option for Corporations

Ryan Rudominer, Principal, R2 Strategic Consulting Much was left unsaid when President Trump tweeted Wednesday afternoon that “Rather than putting pressure on the businesspeople of the Manufacturing Council & Strategy & Policy Forum, I am ending both. Thank you all!” It was a remarkable revolt from corporate America against the CEO President Donald Trump when the decision…

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PR Council Critical Issues Forum

  Come learn how the essence of 5G will change our role as communicators, starting yesterday. Join the PR Council at the IAC building in NYC to learn more about brand transformation and 5G, the effects of new platforms, how the new iGen generation is taking over marketers’ mind space from the aging Millennials and…

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Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

Eva Goellner, Assistant Account Executive, Maccabee When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. These paid arrangements can take almost all aspects of original content production out of the hands…

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5 Places to Listen to Improve Content Marketing

Susan Guillory Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1.…

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PR Council’s HR Talk: Mitigating Proximity Bias for Flexible Working

Katherine Yustak, Partner and Director of Human Resources North America, Ketchum Supporting workplace flexibility is a table stake in the modern workplace. If we in the agency world want to attract and retain the best talent, we have to create an environment where employees can navigate the many demands – both personal and professional –…

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Emojis Go Mainstream

Jill Kurtz, Owner, Kurtz Digital Strategy Those smiley faces, sad faces, and everything in between are not just for texts anymore. They are everywhere and it is time for all communicators and marketers to take a look at what these little images can do to improve their messaging. Often, when I do presentations about using…

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5 Ways Automation Will Forever Change How We Do Business

Lauren Ruef, Research Analyst/Copywriter, Nvoicepay Fintech isn’t a trend, and now more than ever, businesses are starting to believe it. Governmental regulatory bodies like The Office of the Comptroller of the Currency granting Fintech a special charter to dodge regulatory barriers could fundamentally change everything about the future of finance. While many welcome this change with open arms,…

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Congratulations, Graduates! Five Essential Tips for What Lies Ahead

Denise Dudley, founder SkillPath Seminars So, here’s the scene. It’s graduation day, and you’ve somehow managed to pass all the right courses, in the right order, and at the right time. And now they’re telling you that you can sprint across the stage and snatch your diploma—before they figure out you forgot to hand in that…

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PRSA Foundation Honors Tanaka with Paladin Award; She Focuses On Creating Community as a Way to Foster Diversity and Inclusion

CommPRO Editorial Staff Patrice Tanaka was honored recently with the PRSA Foundation’s 2017 Paladin Award, which recognizes courage in the pursuit of worthy causes. In her well-received remarks, Tanaka stressed the need for diversity and inclusion and creating community as a way to achieve this. Judith Harrison, President of the PRSA Foundation, said “Patrice’s career…

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Leadership Training: It’s Never Too Early To Start

Lee McEnany Caraher, CEO and President, Double Forte It’s account coordinator season again. Across the country agencies are about to onboard a new “class” of entry level employees – recent college graduates who, most likely, had one, two or three internships during their college years. Optimism abounds – for these new faces and for your…

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The Rise of Purpose-driven Organizations and Individuals

Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC In his best-selling book, The Purpose Economy (updated in 2016), Aaron Hurst talks about purpose as the new driving force of the economy, saying it has become a business imperative. Hurst goes on to say that “the Purpose Economy is defined by the quest for people to have…

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Voice-Activated Virtual Assistant Ownership Significantly Impacts Consumer Behavior, Research Shows

CommPro.biz Editorial Staff The recent rise in voice-activated virtual assistants – for instance Amazon’s Alexa to Google Home – is significantly impacting consumer shopping behavior, online search activity, and traditional media consumption, according to a new study by Toluna, leading provider of on-demand, real-time digital consumer insights. The Toluna Voice-Activated Virtual Assistant Survey worked with more than 1,000…

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Warm Up Your Thumbs: Texting Now Needed at Work

Jill Kurtz, Owner, Kurtz Digital Strategy Recently, I needed to get help from someone I don’t interact with all the time. Being a solid Gen X communicator (we love emails and are very business-like about them), I sent her two very specific emails about what I needed. The deadline approached and no response. I wasn’t…

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New US Customer Segmentation Improves Smart Home Marketing Strategies

By Commpro Editorial Staff Strategy Analytics announces a way for smart home product and service providers to  improve their marketing and communications strategies. This new segmentation identifies six groups, all of which are potential customers for smart home products but need to be targeted and marketed to properly. Some smart home products and services have…

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How to Drive Innovation with Social Media

Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation. Samantha Scott, Business Operations, Idea Drop Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your…

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First Stock Trading Platform On A News Portal Launched

CommPro.biz Editorial Staff Equities.com, an emerging growth financial media and investor community and brokerage firm Tradier Brokerage Inc., announced the launch of unlimited trading on the Equities.com platform via Tradier Brokerage. The partnership is providing investors an unlimited trading subscription, which is free for the first two months and $29.95 per month after that. The new…

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