Search results for: brands

Best of 2015 Press Release Tips

The end of the year is a time for both reflection and planning — and with exactly one month left in 2015, we are ready to start looking back over the year that was and gearing up for the year to come. For PR and marketing pros, the press release will remain a key piece of a well-rounded…

Read More

GUINNESS WORLD RECORDS ™ and D S Simon Media Form Joint Marketing Initiative

Guinness World Records, the authority on record-breaking achievement, and D S Simon Media, a leading digital and strategic video communications firm, have today announced a new joint marketing initiative in the USA. The two organizations will collaborate by sharing information about each other’s services with their respective clients. This will generate more awareness surrounding the…

Read More

Best of Visual Storytelling 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Visuals are no longer a nice-to-have in your content marketing; 2015 was the year that solidified them as must-haves. Including graphics, photos, video and other multimedia in your…

Read More

Black November, and Other Notes on a Tumultuous Holiday Season For Retailers

By Martin Brochstein, Senior Vice President, SVP Industry Relations and Information,  (LIMA) We’re in the homestretch of the 2015 holiday shopping season, and there’s little doubt that online and mobile shopping have permanently altered the consumer landscape. The hysteria that once characterized “Black Friday” is quickly receding into history; news footage of people sleeping outside stores to catch the…

Read More

From Big Idea to Marketing Results

How CMOs Can Drive Efficiency in the Marketing Supply Chain By Leigh Segall, CMO, InnerWorkings The marketing supply chain is often an incredibly chaotic process with multiple activities taking place simultaneously as teams struggle to bring big marketing concepts to life. As a result of team size and company silos, marketers in Fortune 500 companies are especially…

Read More

Corporate Messaging: 5 Steps to Increase Authenticity

By Charles Alfaro, Director, Executive Communications, Boehringer Ingelheim We’ve all been there…you’re engaged in a discussion and your internal alarm goes off, telling you something isn’t right. You might be having a conversation with a relative or friend, or watching an athlete or celebrity giving an interview and you just know; this person isn’t shooting straight.…

Read More

Gary Vaynerchuk Says Stop Marketing Like It’s 2012

Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in the year we live in. Heck, at this point I’m saying you should market in the day you live in since marketing is changing so…

Read More

AMEC Names Richard Bagnall, CEO of PRIME Research UK, to Lifetime Fellowship

In London Thursday, AMEC, the International Association for Measurement and Evaluation of Communication, announced the award of a Lifetime Fellowship to Richard Bagnall, Chief Executive Officer of PRIME Research UK, in recognition of his major contributions to the advancement of communications measurement around the world. Since 1996, Richard has dedicated his career to helping clients…

Read More

The Best of Monitoring and Measurement Metrics of 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Although PR and content marketing used to be focused solely on the message, today’s communications professionals must be as adept at deciphering data, as they are at…

Read More

Employee Engagement in the Mobile Age (On-Demand Webinar & Presentation)

Webinar Overview Companies are losing hundreds of billions of dollars every year due to a lack of employee engagement. With Millennials expected to comprise 75% of the workforce by 2025, they are demanding that their employers provide them with the tools they need to be productive and engaged. However, a recent study conducted by theEMPLOYEEapp…

Read More

What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

Read More

Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

Read More

How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

Read More

Black Friday Branding Blunders

By David E. Johnson, CEO, Strategic Vision, LLC The Friday after Thanksgiving has been branded Black Friday in the public’s consciousness for years as an integral part of the traditional holiday season as the Macy’s Thanksgiving Day Parade, Santa Claus, and Thanksgiving.  For decades it has signaled the start of the holiday season for retailers with a…

Read More

Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

Read More

Are You Consumer Fluent? Here’s Why You Should Be…

By Will Pirkey,  iModerate  Being consumer fluent is crucial in today’s evolving marketplace. Today’s environment is such that brands can’t push their talk track and rest on the perceived power of their message. Quite the opposite – it’s consumers who own the brand story. Their experiences with, and perceptions of, brands are shared with ease,…

Read More