Search results for: brands

Animation + Data Storytelling Success

There’s no mistaking that data’s role in storytelling is important. Accurate data provides context and often helps increase the trust your audience places in your message. Because of this, publishing original market research can be an effective content marketing tactic for brands looking to position themselves as industry thought leaders. However, you have to tell your…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Starbucks Red Cup Controversy? A Publicity Score!

By David E. Johnson, CEO, Strategic Vision, LLC Unless a person has been totally hidden from social media or traditional media, they know that Starbucks has unveiled its Christmas season cup.  The cup is plain red with the Starbucks logo emblazoned on it.  The company kept it simple with the traditional colors of the season in an…

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The CIA Technique for Good Storytelling

Before You Start Writing or Talking, Gather Some Intelligence for Your Story By R.C. Dirkes Utter the acronym CIA; get a reaction. I admit to using the controversial brand of our nation’s Central Intelligence Agency to grab readers’ attention. But I don’t apologize for the tactic. Because my assignment with this column is no small…

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Tom Cruise: ‘Silence’ is the Best Media Strategy

By David E. Johnson, CEO, Strategic Vision, LLC Calvin Coolidge once famously said that nothing improved upon silence.  Many in today’s world of social media and the 24/7 news cycle would disagree with that assessment.  They would claim that you will lose a news cycle and lose in the court of public opinion if you don’t respond…

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10 Ways to Monitor Twitter Beyond @Mentions

Twitter data is expansive and incredibly valuable. It is used by medical researchers to track the spread of diseases, by the U.S. Geological Survey to track earthquakes, by the financial industry to monitor market moving trends, and by journalists to access eyewitness reports during breaking stories. In short, Twitter data has become essential to gathering intelligence…

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Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

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B2B Case Study: Driving Awareness and Sales with News Releases

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire One of the most overused, erroneous claims made in public relations today is “the press release is dead.”  We know it is not true, you know it is not true, and reporters know it is not true.  The press release is not only alive…

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On-Demand Webinars

PR Newswire makes archives of all our webinars available on demand. You are welcome to check our Upcoming Events and Webinars page to add some of our live events to your calendar, or catch any of them on demand as it fits into your schedule.  Choose from the events below to find information relevant to…

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PRIME Research Available to Speak at Your Event

  PRIME Research would love to speak at your event.   The PR measurement and research experts at PRIME Research have spoken at hundreds of conferences and events around the world.  These senior executives have a unique ability to explain and explore the complex worlds of public relations measurement and marketing research so that audiences are both…

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