Search results for: social media

Your Business Marketing Opportunities on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, social media and other online marketing opportunities present great opportunities for every kind of business. Start by Thinking Social There is a reason that these platforms…

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The Cracker Barrel Saga – A Lesson in Social Media Crisis Management

David E. Johnson, CEO, Strategic Vision PR Group   Social media creates news – both positive and negative.  Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist.  How a business responds to such a post can determine if it becomes a crisis or not.  The saga of…

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Metrics in Crisis Comms, Marketing and Social Media

Frank Strong, Founder & President, Sword and the Script Media The way I see it there are two key challenges with measurement in marketing – and both are human. First, metrics can be gamed. Ask any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right…

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Put More Sting in Your Social Media Punch, Become a World Champion

Don Bates, PR Agency Management and M&A Consultant, and Adjunct Professor of Public Relations at New York University Everyone who works with social media wants to know the best times to post their messages so they generate the biggest engagement with their target audiences. Thanks to recent research, we have some useful answers – at least for…

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5 Ways to Maximize the Impact of Your Next Social Media Campaign

By Daniella Burgos, PR Coordinator, Scott Circle Social media has become a crucial component of PR and marketing. For organizations and groups who may be working on a budget, it is one of the most cost-effective ways to reach an audience. Social media outreach, when implemented correctly, can be used as an incredibly useful tool…

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Finding and Engaging Influencers on Social Media

By Jill Kurtz, Owner Kurtz Digital Strategy Influencers are the people on social media who are interested in you, are vocal, and have a large network built to share their opinions. Winning an influencer’s support for your brand can be magic, but it takes a strategic approach. Set clear goals and objectives to reach influencers…

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Social Media In Your Job Search: 5 Sites To Be On

Using social media in your job search can be a very powerful tool.  It can connect you to recruiters, hiring managers, alumni, like-minded professionals and even to organizations where you want to work.  What is most important on networking sites is making sure that you are utilizing your profile to the maximum advantage.  The site or sites you use must show you off so that people can notice and/or find you.  Here are some tips for leveraging LinkedIn, Twitter, Facebook, Pinterest an Google+ :

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Making Social Media Work With a Small Team (and Budget)

By Jill Kurtz, Owner, Kurtz Digital Strategy No matter how small your business, a social media strategy should be a a core part of your marketing and communication efforts. Americans of just about every demographic use social media to get information. Whether your target audience is large or small, national or hyper-local, you need to…

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Gary Vaynerchuk’s 2017 Key to Small Business Social Media Marketing

Here’s my 2017 New Year’s resolution to you: I want you to focus on your organic social media reach for the next year. At the end of 2016, I reviewed my core strategy for my personal brand and why it matters for all of my clients, small business friends, contemporaries, and others putting out branded content. Over…

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Social Media & The CEO

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM    I recently wrote on Twitter that the leaders of companies need to engage when it comes to social media.  In my post I noted:  It’s that important.  And in the next post I added – carefully. Before going any further, let me make one very important point. …

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Your End-of-Year Social Media Checklist

  You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put…

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Fundamentals of Social Media Management

By Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results, you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just spending (wasting?) time…

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How to Pump Up Your Social Media Identity

By Jill Kurtz, Owner, Kurtz Digital Strategy These days, your activity on social media contributes a great deal to your online identity. Since that identity is seem by everyone – personal, professional, marketers, potential employers, etc. – it is very important that you actively manage your identity online. Building your online presence means defining your brand…

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How SAS Makes Social Media Practical For Employees (Free Webinar)

Webinar Overview Founded in 1976, software company SAS is made up of a wide array of global employees of all ages. In a recent survey nearly half of them responded in overwhelming fashion, asking for more training on social media. Their hope: to better utilize social networks for business purposes, using an authentic voice. In…

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Act Bold Media is the Top Social Media Marketing Firm for November 2016

A Commpro News Alert Act Bold Media has been named the best social media marketing service for November 2016 by topseos.com, the independent authority on internet marketing solutions. Each month the research team at topseos.com surveys thousands of services to determine which services produce the strongest solutions. Ratings are updated on a monthly basis to account…

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Protect Your Brand on Social Media

By Jill Kurtz, Owner, Kurtz Digital Strategy Social media is an important way to connect with your audience. Although you can’t – and shouldn’t – be active on every social site, you do need to take steps to protect your name and brand across all channels. Make social media registration a priority, even if you…

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