Search results for: mobile marketers

Survey Finds Improving Optimism in Content Marketing

By Frank Strong, Author of the blog, Sword and The Script Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly…

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#YourCustomerROI Twitter Chat (Sept. 8)

Join #YourCustomerROI Twitter chat to learn how to adopt a more customer-centric company culture. Knowing what customers really want is your competitive edge. Join Wendy Glavin, 20-year marketing communications, PR, social and digital media founder and CEO, Wendy Glavin and David Berkowitz, founder of the Serial Marketer. To participate log on to Twitter and follow…

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How Pinterest is Influencing Today’s Communication

By Hannah Herreid, Media Relations Specialist, Business Wire Using social media platforms to tell your story is one of today’s best and most crucial tools for communications professionals in order to be part of a 24/7 global conversation. Now more than ever it is imperative to take advantage of the social features that are at your…

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Advertisers, Let’s Mobilize!

By Katherine Cox, Media Planner, M/C/C I love my phone. I take it everywhere with me: meetings, the grocery store, the bathroom, everywhere! For many, our phones are part of our identities – so much so that we spend an average of 4.7 hours a day on them, according to Informate Mobile Intelligence. This might sound…

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Event Marketing Key Takeaways from the Republican and Democratic National Conventions

It’s easy to view the recent Republican and Democratic national conventions as a showcase for the parties’ presidential nominees. However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event, my convention partner-in-crime Anna…

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Marketing with Pokémon Go

By Linda Passante, CEO, The Halo Group Pokémon GO is nothing short of a cultural phenomenon. The app was mentioned on Twitter over 6 million times in less than a week, has been downloaded by celebrities including John Mayer, Mario Lopez, and Wiz Khalifa, and has hugely impacted Nintendo – adding $9.3 billion to its market…

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The Time for Public Relations is Now

By Mark Weiner, CEO, PRIME Research – North America One of the great myths in public relations is that PR, driven as it is by relationships and creativity, is impossible to measure in terms of sales and return on investment. To the contrary, public relations in today’s business environment is as much science as it is…

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Amazon Prime Days Shows Us Why Customer Experience Matters

By David Jones , Director of Sales Engineering and APM Evangelism, Dynatrace Amazon Prime Day. It’s like Christmas in July. Each summer there is a lot of hoopla around the one-day shopping extravaganza, when millions take to their devices in search of stellar summer deals. For Amazon, it’s a genius approach for not only clearing out…

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Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

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6 New Strategies for Engaging Millennial Talent

By Evan H. Lesser, General Manager, getTalent An untold number of articles and advice columns have been written about how the Millennial generation will impact the workforce as it becomes an ever-growing presence. In fact, by 2025 Millennials will make up roughly 75% of the workforce. That means companies will have to work even harder to source…

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What Is Social’s Impact On Your Business?

Businesses have multiple ways to keep in touch with audience thanks to social media. But do they all know the results of investing their time, money and manpower into these channels? Approximately 85 percent haven’t proven social’s ROI on a quantitative level. And without metrics to meet, businesses won’t be able to use social to…

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Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

A CommPRO Industry News Update… Adobe has been recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q2 2016” report by Forrester Research, Inc. Adobe received the highest scores in both offering and strategy. Forrester evaluated the nine most significant enterprise marketing software suites across 40 criteria, including strategy, market presence, and…

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How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

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Outfox Outlook: Tricks for Outlook Email Layouts

By John Thies, CEO and Co-Founder,  Email on Acid As one of the most popular forms of email management for businesses across the globe, Outlook is unfortunately always going to be a problem child when it comes to designing creative email marketing campaigns because of coding and image restrictions. But, email marketers want to be able to…

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Four Tips for Hispanic Marketing Success

By Judd Marcello, Vice President Marketing, Smartling  Spring has finally sprung. We’re well into 2016, and now is the perfect time for content marketers to review which strategies and approaches are working, and which ones aren’t. With Cinco de Mayo right around the corner, it’s a fresh reminder that one area that could likely benefit…

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What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

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How Social Media Shapes Your Multi-Channel Marketing

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? How will my posts result in shares, comments and other interactions? I know those questions come to my mind when I log into my computer. However, your social media strategy must run…

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Digital Disruption – Don’t Let It Stop Your Marketing In Its Tracks

Disruption of any kind brings about unexpected changes, and the era of digital disruption has been no different. New technologies across social, mobile, streaming video, and the Internet of Things have transformed the art and science of marketing. When it comes to engaging with new and current customers, marketers have an abundance of promotion channels…

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March 2016: 11 Key Social Media Updates for Today’s Communication Pros

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In 2015, a Pew Research study showed us just how important leading networks are in news discovery. With over 63% of Twitter and Facebook users using these platforms as a new discovery forum, it only makes sense that communication professionals keep up to date…

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