Search results for: millennials

2018 Millennial Survey: Five Money-Saving Strategies and Most Trusted Sources

CommPRO Editorial Staff Just released, a new 2018 Millennial Survey reveals confidence in the future and a willingness to manage and save money. Strategies for Saving • Popular money saving strategies include making meals at home (95%), cutting back on personal services, such as nail and hair salons, spas (92%), and putting vacation and travel plans on-hold…

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2016 Bronze Anvil Award of Commendation Winner Highlight: #PandaStory: ‘Social’ Storytelling and the Science of Saving Species

PRSA  At the Smithsonian National Zoo and Conservation Biology Institute, there’s the Zoo you see…and the Zoo you don’t. Visitor research has shown that the Zoo’s conservation efforts, science research, and 3,200-acre conservation biology facility weren’t widely known.  The perfect storytellers for both the Zoo you see and the Zoo you don’t are the resident…

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Three Top Tech Trends for 2018

Norman Birnbach, President, Birnbach Communications Although technology was once limited to geeks, today we all use technology without necessarily appreciating that the coolest tech we use may not be in our smartphones. As we have for nearly two decades, here is a list of top three tech trends that we expect to have an impact in…

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Super Bowl 52: Celebrity Endorsements, A.I. & Vikings, Oh My!

Alyson S. Campbell, CEO & Founder of Heart & Soul PR At a cost of nearly $5 million for a 30 second commercial, according to Sports Illustrated, and with very few spots offered during the Super Bowl 52 this year, this didn’t leave much time or room for marketers to make  an impression on consumers.  At such…

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Survey: Advertising’s Influence on Consumers

Kristen Herhold, Writer and Marketer, Clutch Clutch, a research, ratings, and reviews firm in Washington, D.C., recently surveyed 1,030 consumers from across the U.S. and found that advertising influences 90 percent of consumers in their purchasing decisions. While advertising influences almost all consumers, some mediums are more influential than others, especially TV. TV is the…

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2018 Marketing Trends: The Human Experience

Alyson S. Campbell, CEO & Founder of Heart & Soul PR As we begin the New Year,  it’s incumbent upon marketers to take a look at what is driving revenue and consumer mindshare.  Some of these may come as no surprise as 2017 ushered in more and more of a digital influx and related technologies, but…

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How to Create Compelling “Report Cards” for Topics Like Diversity

Jordan Weiers, Media Analyst, PublicRelay For today’s corporations, a commitment to diversity and inclusion isn’t simply the right thing to do – it’s a competitive advantage. Especially when it comes to brand reputation, customer loyalty, and recruitment. In fact, companies ranked in the top quartile for ethical diversity are 35 percent more likely to financially outperform…

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The Press Release: For Immediate Decease?

Gregg Castano, CEO, Castano Communications Consulting For some time now, there has been much pontification and consternation surrounding the viability of the sometimes venerated, sometimes castigated press release. Is it dead, dying, done like dinner? Well, like Mark Twain’s prematurely pronounced passing, the death of the press release has been greatly exaggerated. Prophesies of its…

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4 Tips to Build a Deep Virtual Bench of Talent

Keith Johnstone, Head of Marketing, Peak Sales Recruiting Winning teams – in sports, business and in all areas of life — have deep benches. Even if your company is fully staffed, taking your eye of the ball when it comes to recruiting is a sign of complacency which is the kryptonite of success. What if…

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What Lessons Can We Learn from P&G’s Recent Market Share Woes?

Amanda Setili President, Setili & Associates Procter & Gamble brands have been losing market share for a decade. Sales have dropped over the past three years. P&G is losing young consumers, and its growth rate over the past five years has been only half that of its peer rivals like Unilever, Colgate-Palmolive and Kimberly-Clark. Meanwhile,…

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Engagement, Engagement, Engagement

Nadin Vernon, PRIME Research (Oxford, UK)  Today’s consumers are spoilt for choice. Whether you consume a lot or a little, are looking for a product, a service or an experience, not only is there a plethora of choices out there, most options are handily accompanied by reviews and ratings. However, this doesn’t necessarily make our decision…

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