Search results for: engage

Five Tips for Attention-Grabbing Visual Storytelling 

Axelle Vanquaillie, Visual Storyteller and Founder, Drawify  Attention. Attention. Attention. As every PR professional can attest, it’s a precious resource, hard to wrangle, and sought-after commodity. (We’re waving at you, Editor). If you sat through a press event with boring bullet points or bad PowerPoint presentations, you already know how conveying key messages requires interest…

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Reputation Management Changes and Trends

  Mike Paffman, CEO, VIRGO PR As the digital age continues, companies are more in need of digital reputation management than ever. We’re living in a time when people can be judged by the posts they make on social media, or even by the number of followers they have on those platforms. Everyone’s identity is tied…

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Women Leaders are Good for Business 

  The struggles of women in the workplace have been well documented.  The challenges range from discrimination to the gender pay gap, and the lingering concept that men are more effective in leadership roles. A recent study revealed that in fact, women get higher marks for leadership in mid-level and senior leadership roles, even when…

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How To Build Trust in Teams

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.” David Cummings, Co-founder of Pardot, a marketing automation platform acquired by Salesforce.  Building a truly exceptional culture depends upon trust within the organization. Trust is defined as a “firm belief…

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Celebrating the Women of Ukraine on #IWD2022

#IWD2022 Patrice Tanaka, Founder & Chief Joy Officer,  Joyful Planet LLC On International Women’s Day 2022, I celebrate the Women of Ukraine, who are fiercely fighting for their country alongside Ukrainian men as Russia tries to bomb it into oblivion.  Ukrainian women not engaged in combat are caring for their children in a war zone or…

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A Website to Inspire: How to Build That One Business Website

Ken Rogers, SEO Specialist If you wish to expand your business and boost your sales, you should invest in an inspiring website. Whether your business is into product sales or service rendering, a website is critical for branding and generating more income. Hence, you should take the right steps to build one. Regardless of whether…

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A.I. Won’t Replace Writers — It Will Maximize Their Storytelling Potential

Aaron Kwittken, Founder and CEO of PRophet Historically, writing has been a craft best fulfilled by humans. As personal touch and nuance are often seen as prerequisites for great writing, it can be difficult to imagine robots, or more specifically augmented intelligence (A.I.), capable of doing it convincingly, much less meaningfully. When it comes to…

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How an Office Break Room Can Improve Company Culture

  Community is one of the pillars of a great place to work, and one of the building blocks of that pillar is the office break room.  An awesome break room can be a place of relaxation, rejuvenation, and refreshment, where employees gather to share a coffee, have a chat, and unwind from the daily…

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A Time of Reckoning, Resilience and Reasoned Action (OP-ED)

  Dwayne Flinchum, President, ScientificBrandsTM We live in a confounding age of conflict in the U.S., an era of dispute over issues that would have traditionally been resolved through reason and logic. Through the daily news cycles and giant swirling dervish of dissent, we are failing to meet the future, and by doing so, rendered ill-prepared…

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The Future of PR Lies with Media Targets, Not Media Lists

Aaron Kwittken, Founder and CEO of PRophet When it comes to a core pillar of PR work – building out your media strategy ahead of pitching your story – we’re still operating in the past. Aside from tools like rolodexes, faxes and landlines being sunset, little has changed about how comms professionals go about their…

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How Human Capital Management Solutions Can Help Your Biz

  Regina Thomas, Freelancer Human capital management (HCM) is a set of practices that organizations use to recruit and manage employees for the overall productivity of an organization. HCM transforms traditional human resources like recruiting, training, compensation, and performance management. For any business, attracting and nurturing the best talent is key. Managing and training the…

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25 U.S. Businesses in the Top 100 Most Diverse and Inclusive Companies

Brian Wallace, Founder & President, NowSourcing The 2021 list of most diverse companies in the world shows 25 American companies occupying the top spots. Diversity, equity, and inclusion (DEI) is an important priority for organizational leaders and managers across the globe. Indeed, companies are making significant progress in the implementation of DEI.  In addition to increasing…

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How to Edit Like a Pro

  Identify the author’s key points, eliminate needless text, and let verbs do the heavy lifting. As you revise and polish, do so with empathy. Robby Brumberg, Ragan Communications Editing is not unlike janitorial work. Someone makes a mess, and it’s our solemn duty to clean it up. Of course, tidying up text is a…

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2022 CEO Challenges and How They Affect Company Culture

The Conference Board C-Suite Outlook Survey 2022 dug deep into the challenges currently on CEO’s minds and what they see as the biggest challenges going into 2022. These challenges directly affect the company culture strategy for 2022. Here’s the list of the top five: COVID related disruption Rising inflation Labor shortages Supply chain shortages Changes…

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Companies Turning Tail on Return-to-Office Plans (REPORT)

  New data reveals five major findings that are dramatically shaping the future of work. Robby Brumberg, Ragan Communications The pandemic continues to transform traditional notions of work in rather astounding ways. And the data increasingly shows there may be no going back to the old way of doing things. A new survey published by The…

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9 Steps to Stave off Screen Face

Don’t let Screen Face Freeze Your Future Many experts believe that the confluence of the pandemic and remote-working technologies has changed how business is conducted forever. But the need to connect on a human level will never change – no matter if you are interacting face-to-face or virtually. Marjorie Silverman, Chair/Associate Professor of Internship Studies,…

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5 Communications Tips to Build Trust with Workers

  Be honest—especially when the news is bad. Encourage employees to ask tough questions, and clearly convey top leaders’ vision for the future. Elizabeth Cogswell Baskin, CEO, Tribe Trust is not about guaranteeing employees that nothing bad will ever happen. If building trust requires a guarantee of anything, it’s that the company will tell employees…

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