Search results for: customer service

5 Reasons Why Your Digital Presence Needs A Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy No matter what you are communicating or marketing about online, content is a critical component to success. You need great content to connect with your target audience. Here are 5 reasons why you need to invest time into an effective content strategy: Content marketing is customer centric. It’s about…

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Using Chatbots To Conquer Your Market Space

Josh Wardini, Community Manager, Webmastersjury What Are Chatbots? Wikipedia defines chatbots as computer programs or an artificial intelligence which conducts a conversation via auditory or textual methods. It further explains that chatbots are mainly used in dialogue systems for multiple functions which include getting information and customer service. They are typically designed to mimic how…

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Cryptocurrency Entrepreneur and Investor Michael Terpin Sues AT&T for Permitting $23.8 Million Theft in “SIM Swap” Scam by Authorized Agent

Terpin Also Seeks $200 Million in Punitive Damages as AT&T Alleged to Tolerate Insider Criminal Activity in Recent Arrests of SIM Swap Criminal Gangs CommPRO Editorial Staff Michael Terpin, serial entrepreneur and pioneering cryptocurrency investor, today filed a $223.8 million lawsuit against AT&T on 16 counts of fraud, gross negligence, invasion of privacy, unauthorized disclosure of…

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Cision Names Gregg Spratto As Chief Operating Officer

CommPRO.biz Editorial Team Cision (NYSE: CISN) announced the appointment of Gregg Spratto as the company’s new global Chief Operating Officer. Spratto brings two decades of operational expertise to the role, with an emphasis in M&A integration, customer service and business automation. He joins Cision from Autodesk, a $2 billion multinational design, engineering and entertainment software…

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What Is the PESO Model?

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/ Gini Dietrich The PESO model officially launched in 2014, when Spin Sucks (the book) was published. For several years before that, it was the process used in my agency—Arment Dietrich. But it wasn’t as…

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Five Ways Social Media Makes your Planning Process More Strategic 

Deirdre Breakenridge, CEO of Pure Performance Communications Social media has changed the world of PR and it’s for the better. You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. When companies use…

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Energy Leader Finds Actionable Insights From Comprehensive Analysis

National Brand Gauging Grassroots Efforts One of America’s leading energy providers operates in 48 states and Washington, D.C. The Communications teams are tasked with monitoring and reporting on media efforts for national and regional brands. To tie back their efforts to the objectives of the business, they needed to analyze media coverage that included specific…

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5 Essential Elements for Demystifying Social Media’s ROI

Eva Taylor, Senior Manager of Global Marketing, Hootsuite From customer advocates to YouTube experts and peers on all manner of social media platforms, the influence of everyday experts on how consumers discover, connect and buy makes social the right channel for digital growth. Yet trying to prove the business impact and ROI of social media…

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What Does a Bad Business Reputation Cost?

Jonas Sickler, ReputationManagement It’s no surprise that a negative reputation is bad for business, but the actual price tag attached to a company’s trust is rarely calculated. While online reviews have been openly accused of fraud and manipulation, consumers continue to put an enormous amount of faith in them. This statement doesn’t just apply to…

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Great Marketing for a Bad Product!

During the last 18 seasons, the #Knicks have won exactly one playoff series. The product on the court has been nearly historically awful. Yet, the Garden sold out every game for six years, until recently, and, according to a member of their sales team, 90% of season ticket holders have already renewed. For next year.…

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United Airlines: Fight the Temptation to Hide

Scott Sobel, MA Media Psychology, kglobal Agency  Don’t hide, embrace change. United has officially admitted that traveling pets have been abused, employees made mistakes, and processes need to change to prevent future problems (Los Angeles Times and other reports). The U.S. Senate has reacted, and a senator’s office posted this alert: WASHINGTON, D.C. – U.S.…

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Amazon Cutting Jobs After Major Business Bids

Mark Angelo, CEO, Yorkville Advisors For months now, the international commercial market has wondered which city would “win” the next Amazon commercial complex. As the list grew smaller, the headlines grew more frequent. You could feel the electric anticipation. Last month, the list was narrowed down to 20 top contenders, and the world continued to wonder.…

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Understanding the Evolution of Organizational Communication as Millennials Become Leaders

McKenzie Brower, Media Relations Specialist, DiversityInc Best Practices Millennials, commonly defined as the generation born between 1981 and 1997, are often mischaracterized and highly misunderstood by their predecessors. You have probably heard the stereotypes: “Lazy,” “unreliable,” “egotistical,” “unmotivated.” On the whole, these judgments are often overblown and have proven untrue time and again in the…

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Why Emojis are Essential for B2B Enterprise

Annabel Maw, Marketing Communications Specialist, JotForm Think for a second about a time when someone you didn’t know smiled at you. Not a fake smile—but a true, genuine, friendly smile. How did you feel? I’ll bet that you felt good—dare I say, even warm and gooey on the inside. Smiles, laughs, goofiness—pleasant facial expressions in…

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Silver Anvils 2015 Case Study: Carnival Corporation Cruises to Comeback

If you were thinking of going on a cruise a few years ago, then there’s a good chance you hesitated before booking, as the cruise-line industry was making waves in the press. In January 2012, the Costa Concordia capsized and sank after hitting an underwater rock obtrusion off the coast of Tuscany, killing 32 people. And in…

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PRSA Announces New Bronze Anvil Categories

The Public Relations Society of America (PRSA) announced changes to its signature Silver and Bronze Anvil Awards to reflect rapid evolution in the public relations and communications industries. Both Awards programs – named to symbolize the forging of public opinion – will feature new categories and more opportunities for public relations and communications practitioners to be recognized…

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Wake Up and Fly Right: A Message for the Airlines

Virgil Scudder, President, Virgil Scudder & Associates A basic tenet of effective crisis management is this: act decisively and act fast, taking remedial steps before a limited problem becomes a full-blown crisis.  U.S.-based airlines are blowing this one big time. If airline management follows the news in any form—print, broadcast, or digital—they have to know that sexual…

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4 Mobile Micro-Moments To Drive Effective Social Media Marketing

Keith A. Quesenberry, Assistant Professor of Marketing, Messiah College Marketers know it is important to understand the buyer’s journey, yet increased mobile use has created a more fragmented buyer’s journey. Google calls these micro-moments, or those hundreds of real-time, goal-oriented mobile actions that influence decisions and preferences. Marketers should tailor social media messages to pre-purchase,…

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