Search results for: influence

Creating a Joyful Planet – Featuring Judith Harrison

Patrice Tanaka, Founder & Chief Joy Officer of Joyful Planet LLC, interviews people who are actively living their purpose and contributing to a more joyful planet. This interview spotlights Judith Harrison, Senior Vice President, Staffing and Diversity & Inclusion at Weber Shandwick. PT:  Judith, I know you to be a very purpose-driven individual. That’s what…

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Score Coverage By Leveraging Social Media (TIP SHEET)

Do you know PR’s biggest secret? You can gain publicity from your social media posts. But how can you succeed when reporters are still joining various platforms? First, build rapport. If your brand has the right media database, you can easily build media lists and engage with relevant contacts on their preferred platforms. Cision’s “11 Tips for Pitching Reporters…

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3 Tips for Securing Results in a Changing Media Landscape

By Amber Roberts, Senior Vice President, LANE Anyone who has worked in public relations for more than a few minutes knows that the media landscape – and with it the PR profession – has changed dramatically over the past few years. People are turning to new sources for news, and traditional media outlets are facing increasing competition for…

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Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

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Every Marketer Should Be Affiliate Marketing Their Personal Brand

By Mary C. Long, Chief Ghost, Digital Media Ghost Everyone thinks that they can make money online: start an online business, get rich; nothing could be easier right? As a marketer, your job is often to help clients fulfill those dreams, but have you considered the possibilities that your OWN social presence offers? It’s time to practice what…

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Turning Trust and Transparency into Earned Media with Gini Dietrich

Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content. Doug and Gini also discuss the findings of the D S Simon Media…

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Creating Stand-Out Digital Advertising in a Crowded Online Field

How Using Creative, Strategic Thought Will Help Your Social Advertising Plan Soar By Sue Reninger, Managing Partner – Brand Strategy, RMD Advertising The holiday season begins earlier each year, with brands dawning festive personas and introducing new must-have products that entice consumers to buy as soon as the first leaves drop. 41% of Americans said they start their…

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How to Get Results from Your Corporate Social Responsibility PR

Businesses used to revolve primarily around growth, revenue, and costs – the economic bottom line. However, today’s customers want to know that the organizations they buy products from or do business with share their values, leading many businesses to embrace corporate social responsibility (CSR) as a way of life. The triple bottom line – one…

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Michael Smart on How Video Content Can Drive Your Media Outreach Plan

Michael Smart, Media Pitch PR Coach, of Michael Smart PR joins Doug Simon to discuss the value of using video during your media outreach efforts, changes in the way journalists accept produced video, and the findings of the D S Simon Media Influencers Report. If you would like to download a copy of the report…

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The Dating Game of Blogger Relations – Which Suitor Are You?

Connecting with a blogger is a lot like The Dating Game show. You have your blogger who is looking for love, ready to build the perfect, mutually beneficial relationship with a brand. In this case, they’re sitting behind a computer screen, instead of the original game show’s actual screen, asking questions of potential “suitors.” Like the dating…

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Examining Why Metrics Are Key to Public Relations’ Seat at the Revenue Table

Numbers speak louder than words. It’s a simple fact that has changed the way public relations practitioners focus their objectives and strategy. While public relations has traditionally been known for generating awareness, it is now a means of directly connecting with customers and generating revenue. In order to maximize on this, PR can no longer be an afterthought and should…

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Top Marketing Leaders on: Distribution-Thinking, Micro-Moments, Mobile and Consumer Trust

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched any part of PR Newswire’s Content Meets Innovation panel discussions on November 12th, you know what success looks like. Lively and illuminating insights by key industry leaders and influencers discussed how to break through a crowded marketplace where the lines of traditional and new media…

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Trending This Week 11.13.15 – Quality Content will Survive the Media Tipping Point; Ben Carson’s Resume Reinvention is SOP; Effects of Big Data on PR (Webinar Today)

In today’s Executive Briefing we hear from Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations, who shows us How Quality Content will Survive the Media Tipping Point.  Also included is a look at how Ben Carson’s Resume Reinvention is SOP on Social Networks (Op-Ed) with Steve Lundin, Chief Hunter & Gatherer, BIGfrontier…

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How Quality Content will Survive the Media Tipping Point

The Changing Media Landscape By Jennifer Risi, Managing Director of Ogilvy Media Influence and Head of Media Relations, North America for Ogilvy Public Relations For many of us, our interaction with media begins when our eyes open and only ends when our eyes close. As digital platforms continue to gain share of voice, the media landscape is transforming quicker than…

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Connecting the Pieces of Multichannel Content Marketing

Paid, Earned, Search and Social. Every marketing and PR team knows that if you want visibility, you have to promote your owned media through some mix of these four channels. However, are you missing a major opportunity by not connecting these programs together or connecting only one or two of them? Synchronizing the promotion of your content across all channels can lift…

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