Search results for: digital marketing

What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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Are Great Ratings Key to Running The Country? You Bet They Are!

By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…

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The Future of Public Relations Is Now (INFOGRAPHIC)

  The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…

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Why Search as We Know it is Dead

Three Steps Companies Should Take to Address the Explosion of Content By Brian Cleary, Chief Strategy Officer, bigtincan The landscape for enterprise information access is undergoing radical change from so many perspectives. Ten years ago, “content access” was largely defined by enterprise content management (ECM) repositories – documents tucked in a dizzying hierarchy of folders…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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About Us

ABOUT US CommPro.biz is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors. We publish unique content and produce live and online events related to each of the fields we cover. In addition to our website, our email…

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Corporate Communications

CORPORATE COMMUNICATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Public Relations

PUBLIC RELATIONS Apr 17, 2018 | Public Relations Baron Davis On Racism Related to Donald Sterling Apr 14, 2018 | Public Relations Tony Robbins Begins His Apology Tour Apr 11, 2018 | Events, Public Relations Our Future in Public Relations: A Cautionary Tale in Three Parts (On-Demand Recording) Apr 11, 2018 | Public Relations Facebook’s $50…

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Investor Relations

INVESTOR RELATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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A New Recipe for Meat Processors

By Ann Barlow, Partner & President, Peppercomm West Coast We carnivores read this week’s news from the World Health Organization labeling processed meats as carcinogens and red meat as a likely carcinogen with dismay if not surprise. The WHO and other health research sources have been talking about this for more than a decade. Still, if…

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PRIME Research Available to Speak at Your Event

  PRIME Research would love to speak at your event.   The PR measurement and research experts at PRIME Research have spoken at hundreds of conferences and events around the world.  These senior executives have a unique ability to explain and explore the complex worlds of public relations measurement and marketing research so that audiences are both…

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About PRIME Research

Who We Are: PRIME Research is a global leader in strategic communications research and analysis.  With ten locations worldwide, PRIME employs 500 consultants, analysts and support staff who gather, filter, translate and report on media trends across 45 countries. We provide meaningful and actionable insights based on media trends across all forms:  print, broadcast and…

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