Search results for: digital marketing

Mobile Advertising – Prepping for 2016

By Adam Meshekow, Executive Vice President, SITO Mobile Mobile advertising has existed for about a decade, with the industry really taking shape over the past five years. There has been much discussion about mobile during its climb to finally overtake desktop, but one thing is for certain – mobile is here to stay and it is…

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A Year of Reckoning for Branded Content

Editor’s Note:  CommPRO is reaching out to our community, asking the c-suite for 2016 predictions.  We welcome your commentary.  Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…

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Best of 2015 Press Release Tips

The end of the year is a time for both reflection and planning — and with exactly one month left in 2015, we are ready to start looking back over the year that was and gearing up for the year to come. For PR and marketing pros, the press release will remain a key piece of a well-rounded…

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Best of Visual Storytelling 2015

The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Visuals are no longer a nice-to-have in your content marketing; 2015 was the year that solidified them as must-haves. Including graphics, photos, video and other multimedia in your…

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Getting Found on the Web – Why You Need Link Optimization

By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…

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Change: 6 Job Search Changes For 2016

All things change, even job search strategies.  All employers are looking for adaptability as corporate strategies and positions can change quickly and adaptability in your job search is a must.  Social media, time pressures, employer applicant tracking systems have all had an impact on how we job hunt.  It’s harder than ever to get a…

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Quartz: The Power Of Good Journalism To Move Society Forward

The Mr. Magazine™ Interview With Jay Lauf, Publisher and President, Quartz   “It’s not self-help; we’re not a trade vehicle, something that’s designed to help you with the day-to-day running of the business necessarily. But what you have is a lot of people who believe in the power of good journalism to move society forward, to…

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What Marketers Should be Most Thankful For

By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…

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’Tis the Season… When and How to Start Your Holiday PR Program

By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…

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Peppercomm: Pushing Boundaries for the Next 20 Years

By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary.  Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London.  But…

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CommPRO Wants Your Content!

CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…

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Are Great Ratings Key to Running The Country? You Bet They Are!

By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…

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The Future of Public Relations Is Now (INFOGRAPHIC)

  The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…

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Why Search as We Know it is Dead

Three Steps Companies Should Take to Address the Explosion of Content By Brian Cleary, Chief Strategy Officer, bigtincan The landscape for enterprise information access is undergoing radical change from so many perspectives. Ten years ago, “content access” was largely defined by enterprise content management (ECM) repositories – documents tucked in a dizzying hierarchy of folders…

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Meeting the Millennial Traveler’s Expectations

By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…

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About Us

ABOUT US CommPro.biz is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors. We publish unique content and produce live and online events related to each of the fields we cover. In addition to our website, our email…

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Corporate Communications

CORPORATE COMMUNICATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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