Search results for: digital marketing
Mobile Advertising – Prepping for 2016
By Adam Meshekow, Executive Vice President, SITO Mobile Mobile advertising has existed for about a decade, with the industry really taking shape over the past five years. There has been much discussion about mobile during its climb to finally overtake desktop, but one thing is for certain – mobile is here to stay and it is…
Read MoreA Year of Reckoning for Branded Content
Editor’s Note: CommPRO is reaching out to our community, asking the c-suite for 2016 predictions. We welcome your commentary. Please email editor@commpro.biz By David Berkowitz, CMO, MRY In 2015, marketers grappled with existential questions about advertising and content that will lead to wild conflagrations in the year ahead. Over the past year, ad blocking threatened publishers…
Read MoreBest of 2015 Press Release Tips
The end of the year is a time for both reflection and planning — and with exactly one month left in 2015, we are ready to start looking back over the year that was and gearing up for the year to come. For PR and marketing pros, the press release will remain a key piece of a well-rounded…
Read MoreBest of Visual Storytelling 2015
The countdown continues! As the year comes to a close, we’re compiling the best practices you need to know for 2016. Get more tips in our Best of 2015 series. Visuals are no longer a nice-to-have in your content marketing; 2015 was the year that solidified them as must-haves. Including graphics, photos, video and other multimedia in your…
Read MoreGetting Found on the Web – Why You Need Link Optimization
By Kim Niemi, Vice Ghost, Digital Media Ghost We hear a lot about optimization these days, on all fronts – landing pages, mobile vs. desktop, SEO… but what about link optimization? Worrying about internal link structure might seem like a low priority, with everything else that could make your list – but actually, you need to…
Read MoreYear-End Planning Part 2 Managing Your Personal Brand: What’s Your 2016 Plan?
By Neil Foote, President & Founder, Foote Communications December is a time to reflect on the past year. It’s also a critical time to lock in your plan for 2016. No, I’m not talking about spur-of-the-moment New Year’s resolutions. I’m talking about taking the results of the brand assessment you should have done, and putting…
Read MoreWhat PR Agencies Require of New-Hire Junior AEs: Here’s the Inside Scoop
By Don Bates, APR, Fellow PRSA Looking for a PR job or soon to be? You’ve come to the right place. I have insider information that will help you get what you want quicker than others. It builds on what I and other veterans in the field know. Most important, it’s based on what agency heads…
Read MoreChange: 6 Job Search Changes For 2016
All things change, even job search strategies. All employers are looking for adaptability as corporate strategies and positions can change quickly and adaptability in your job search is a must. Social media, time pressures, employer applicant tracking systems have all had an impact on how we job hunt. It’s harder than ever to get a…
Read MoreQuartz: The Power Of Good Journalism To Move Society Forward
The Mr. Magazine™ Interview With Jay Lauf, Publisher and President, Quartz “It’s not self-help; we’re not a trade vehicle, something that’s designed to help you with the day-to-day running of the business necessarily. But what you have is a lot of people who believe in the power of good journalism to move society forward, to…
Read MoreWhat Marketers Should be Most Thankful For
By Joanna O’Connell, CMO, MediaMath This time of year, it’s typical to take stock of what we’re thankful for – our friends, family, health, job and other positives in our live. But what should marketers be thankful for? 1) The rise of programmatic marketing Programmatic advertising has shifted from “tip of the spear” to “mainstream.” As…
Read More’Tis the Season… When and How to Start Your Holiday PR Program
By Natasha Artavia, Business Wire San Francisco If you haven’t already jump started your holiday PR programming, don’t stress. There is still plenty of time to reach consumers and the media to promote your company’s holiday plans and goals before the season is in full swing. While print media deadlines have come and gone, there…
Read MoreReflections from Atlanta: Attendee Impressions of the 2015 PRSA International Conference
Interviewed and compiled by Shonali Burke, ABC, a Social PR strategist based in Washington, D.C. Check out Shonali’s newest offering, The Social PR Virtuoso, that helps smart public relations pros up their game by getting their Social PR swagger on. The PRSA International Conference is always one of the most vibrant conferences in the public relations…
Read MorePeppercomm: Pushing Boundaries for the Next 20 Years
By Jackie Kolek, Partner and Managing Director, Peppercomm Last month, we celebrated Peppercomm’s 20th anniversary. Started by co-founders Ed Moed and Steve Cody in what Steve likes to call Ed’s “squalid” one-bedroom apartment, Peppercomm has grown from a two-person to start-up to a 125-person firm with offices in New York, San Francisco, Boulder, CO, and London. But…
Read MoreCommPRO Wants Your Content!
CommPRO.biz is a B2B digital publisher, trade publication and professional development site serving Corporate Communications professionals, including the Advertising, Investor Relations, Marketing and Public Relations sectors. We want to share your news and thought leadership with our community and to help promote you as an expert in your field. Our contributors include leading experts, bloggers,…
Read MoreAre Great Ratings Key to Running The Country? You Bet They Are!
By Mary C. Long, Chief Ghost, Digital Media Ghost Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So…
Read MoreThe Future of Public Relations Is Now (INFOGRAPHIC)
The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first blog post, published on October…
Read MoreWhy Search as We Know it is Dead
Three Steps Companies Should Take to Address the Explosion of Content By Brian Cleary, Chief Strategy Officer, bigtincan The landscape for enterprise information access is undergoing radical change from so many perspectives. Ten years ago, “content access” was largely defined by enterprise content management (ECM) repositories – documents tucked in a dizzying hierarchy of folders…
Read MoreMeeting the Millennial Traveler’s Expectations
By Ann Fishman, President, Author, Marketing to the Millennial Woman Millennials are something else. They are unique, different, and baffling. Who are they and how do you get to know them, reach them, and motivate them? Knowing the answer to this one question will give you a decisive marketing edge with this generation that is influencing…
Read MoreAbout Us
ABOUT US CommPro.biz is a B2B digital publisher, professional development and event production firm serving corporate communications professionals, including the advertising, investor relations, marketing, public relations and social media sectors. We publish unique content and produce live and online events related to each of the fields we cover. In addition to our website, our email…
Read MoreCorporate Communications
CORPORATE COMMUNICATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…
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