Search results for: influence

Election Content to Earn Audiences’ Votes

The next president of the United States will be announced in less than three weeks. From now until Election Day, voters have a decision to make. Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming. “52 percent of American adults report that the…

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Women in PR USA™ Launches, Expanding Organization Across North America

By CommPro.biz Editorial Staff The Organization of Canadian Women in Public Relations (Women in PR Canada) announced the launch of its sister organization, American Women in Public Relations (Women in PR USA™). Together, the organizations form the networking group Women in PR North America™.  The organization was developed to enable groups of women leaders in…

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Define Your Blog’s Purpose

By Jill Kurtz, Owner Kurtz Digital Strategy Having a blog is a great way to continue to serve up fresh content to the web. However, as I cruise the web and talk to potential clients I find that all too many blogs are neglected and not living up to their potential. The reason often seems…

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Rating Best Business Intelligence Software

A Commpro News Update Today, CrowdReviews.com, after compiling customer reviews and experiences, released their list of the best business intelligence software.  These rankings are determined on a real time basis, using a transparent algorithm, highlighting the software most consistently featured near the top of the rankings at the time of publication. Customers are encouraged to share experiences and…

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PR Briefing: Summarizing 3 Recent Public Relations Studies

By Frank Strong, Founder & President of Sword and the Script Media, a veteran-owned PR, content marketing and social media agency in greater Atlanta. You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how…

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CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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Shareholder Activism as a Political Campaign: Referendums on the Incumbent

By Andrew Ricci, Vice President, LEVICK Every four years, the United States has to evaluate its direction and make a choice whether to maintain the current political rule or upend it through the presidential election process. Challengers and incumbents alike are forced to wage campaigns to hold on to – or wrest away – governance…

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Mom and Me: A Fresh Look at the 2016 Campaign

By J.D. Fox, Adjunct Professor, New York University (NYU); Co-author, “Never Try to Drink a Chinese Woman Under the Table.”  For everyone who lives in a blue or red state, especially those in the communications professions whose job is to influence others, take heart:  you have another strategic option besides bitching to your friends or avoiding…

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Body Language in the Presidential Debate – A Leadership Lesson

Carol Kinsey Goman, Ph.D There is a magician’s trick called the “Vanishing Ball Illusion,” in which a ball tossed in the air seems to disappear – but in reality is never actually thrown. The trick depends on the magician’s skill in creating such a strong expectation of the throw that the audience actually hallucinates having…

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Making a Business Case for Snapchat

By Christopher S. Penn, VP of Marketing Technology, SHIFT Communications There’s a fundamental rule in marketing and business: we cannot manage what we cannot measure. Unfortunately, Snapchat is not yet measurable in a meaningful way. Other than raw story views, marketers have no information, data, or analytics, and thus no insights, to guide their Snapchat…

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The Power of Language in the Campaign for Reproductive Choice

By Emma Beck, Account Executive, LEVICK From the 1965 U.S. Supreme Court ruling legalizing birth control for married couples to India’s recent introduction of an injectable contraceptive, the road map to enabling women to her reproductive rights has been, and continues to be, a long and winding path. Introducing family planning as a solution to…

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Measuring The Value of an Integrated Communications Strategy (Free Webinar)

Webinar Overview Most communication professionals are unable to prove the value of their efforts. Can you? A new framework from the International Association for the Measurement & Evaluation of Communications (AMEC) helps communicators better understand the impact of their campaigns and how they can improve. See the framework in action on Wednesday, September 21 at…

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iHeartMedia and Hispanic Radio Legend Enrique Santos Form Strategic Alliance

By the Commpro Editorial Staff Today, iHeartMedia announced that it will be working with Hispanic radio legend Enrique Santos of Magnus Media.  Together they will work to create a multi-platform Hispanic initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion monthly listeners.  This alliance showcases the increased importance and magnitude…

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Gwyneth Paltrow Discusses e-Commerce and the Press

By CommPRO Editorial Staff Gwyneth Paltrow visits LinkedIn Studios in New York to talk to executive editor Daniel Roth about her decision to step in to the startup world and launch her new business. “The decision I made in 2008 to start what would become the goop.com that exists today was perhaps a rogue one,…

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Amplify PR With VR Twitter Chat #VRPR (Recap)

  [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ About Our Hosts Kelly Byrd PR…

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8 Things Your Competitors Are Doing Better on Social Media

By Ted Birkhahn, Partner & President, & Marian Daniells, Sr. Account Executive, Peppercomm For CEOs and other senior-level executives, being relevant on social media is hard. There can be ample risk – real or perceived – that keeps these busy professionals from adopting best practices and providing real value to their audiences across social media channels. The result sometimes…

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