Search results for: digital marketing

PR Briefing: Summarizing 3 Recent Public Relations Studies

By Frank Strong, Founder & President of Sword and the Script Media, a veteran-owned PR, content marketing and social media agency in greater Atlanta. You’re only as good as your last placement. It’s one of those facts of the PR profession. It doesn’t matter how impressive that headline, quote or copy was – or how…

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#CommsWeekNY Sessions @ Civic Hall (Oct. 19, NYC)

Special offer:  Attend for free using promo code INSIDER16 Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme “Reinventing the Industry” with speakers from the biggest brands and agencies. Join us at 8:30 a.m. for coffee and networking. 9AM Opening Remarks Join Erin Ade, host of BizWire TV to kick…

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Here’s How the Communications Industry is Reinventing Itself

By Tiffany Guarnaccia, Founder & Executive Director at Communications Week and Founder & CEO at Kite Hill PR The communications industry is at time of reinvention, making the theme of “Reinventing the Industry” spot on for Communications Week 2016.  In years past, Communications Week has tackled issues stemming from industry disruption and driving change, to…

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CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

One of the few steadfast companies that committed fully to research by making insights more actionable, and became more strategic, efficient, and successful is MasterCard. In 2011, MasterCard’s executive leadership challenged the organization to transform the B2B financial services giant into a more consumer-focused technology company. To do so, MasterCard created the Conversation Suite –…

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Tweak Your Tweets

By Jill Kurtz, Owner Kurtz Digital Strategy The Twitter research team recently studied 9,000 direct response campaigns in the U.S. to identify key ways marketers can improve campaign performance on the social media platform. The results offer some great insights, whether you are using Twitter for organic reach, paid campaigns, or both. Convey urgency: Tweets…

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Americans’ Dependence on Email Revealed in Adobe Survey

A Commpro News Update Today, Adobe released results from their second annual email survey, which focused on U.S. white collar workers’ habits and behavior, focusing on their personal and work email. The report shows that the majority of people check their personal and work email constantly, with their smartphones being used more regularly than their…

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PRSA 2016 Tri-State Conference (October 18, NYC)

Modern PR: Engaging in a Digital World Case studies, insights, and professional development for strategic communicators. #TriStateConf Who Should Attend? Professionals and students in Corporate Communications, Public Relations, Public Affairs, Digital Communications, Marketing, Social Media, & Media Relations. We can’t wait to see you there! Register Now

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Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

By Leslie Gottlieb Walter Cronkite was a legendary television journalist. So was Edward R. Murrow who bravely stood up to another demagogue, Joe McCarthy.  Cronkite and Murrow epitomized journalistic integrity at its best. For many months the media coverage of the Presidential primary, and now the general election, has actually been quite unbalanced.  Of course there…

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Optimizing Public Relations Fundamentals (Download)

This four-part series on Optimizing PR Fundamentals provides some basic ingredients for public relations success: How to Write a Press Release (That Doesn’t Get Deleted) – Learn how to choose wisely, lead by example, and pitch wisely. How to Use Data to Ensure Content Success – Make sure you’re identifying and following the correct signals…

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The Generational Trifecta: Yet One More Reason America is in Turmoil! (Op-ed)

By Ann Arnof Fishman, President, Generational Targeted Marketing  America is in the midst of change, no doubt about it! Pundits have given many reasons for the tossing and turning of the American middle class, a new kind of “sleeping giant.” The down economy, the immigration influx, globalization versus nationalization – all have been addressed, but no…

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Amplify PR With VR Twitter Chat #VRPR (Recap)

  [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ [View the story “Amplify PR With VR Twitter Chat #VRPR” on Storify]​ About Our Hosts Kelly Byrd PR…

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Getting Honest About Brands: Why Artisanal is the New Black

By Dwayne Flinchum, President & Founder, IridiumGroup The corporate social responsibility game has come a long way in recent years. CSR is no longer relegated to cause marketing relationships or a feel-good commitment to sponsor a local 5K run for a charitable partner. In recent years, top-performing brands have recognized and capitalized on tremendous growth opportunities…

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That Pesky Strategy Thing

By Dwayne Flinchum, President & Founder, IridiumGroup It’s always interesting to ask a marketer about the strategic plan for their company. The conversation is typically a rapid-fire dialog of digital activations and brand deployments until I utter those magic words: Strategic plan. At that point, very often, silence. It’s amazing how many companies don’t have…

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Tips for Building Employee Engagement

By Jason Khoury, Senior Director of Corporate Marketing, Jive As communication leaders, we can’t do a good job of promoting our company’s success externally unless we effectively drive strategic alignment by engaging employees and making sure they are aware of key corporate updates. And why not? The latest Gallup Q12 employee engagement metric finds that companies with highly engaged…

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Your Path to Media Measurement (Free Webinar, On-Demand)

Webinar Overview In this one-hour session you’ll hear how true media measurement improves PR decisions. We’ll discuss how to get started if you’re not measuring your exposure or engagement through to making your actions more informed through data. From data to decisions, how do you measure? Deirdre K. Breakenridge, CEO, Pure Performance Communications: Examples of…

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What is Your Core Value?

By Wendy Glavin, Founder & CEO, WendyGlavin.com The subject of Harvard Business Review’s September, 2016 Issue is: What Do Your Customers Really Want? The authors describe ‘30’ “elements of value” that meet four kinds of needs—functional, emotional, life changing, and social impact—and that, when optimally combined, increase loyalty and revenue growth. Despite the fact that…

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#YourCustomerROI Twitter Chat (Sept. 8)

Join #YourCustomerROI Twitter chat to learn how to adopt a more customer-centric company culture. Knowing what customers really want is your competitive edge. Join Wendy Glavin, 20-year marketing communications, PR, social and digital media founder and CEO, Wendy Glavin and David Berkowitz, founder of the Serial Marketer. To participate log on to Twitter and follow…

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How to Align Your Public Relations Campaigns with Company Revenue Goals

Does public relations have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re…

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