Search results for: transparency

Non-Fungible Tokens: A Giant Leap into Owning Our Digital Assets

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout the years, I, like most parents, watched their kids grow up playing video games. I remember them playing Super Mario Bros., Madden NFL, Super Smash Bros., Call of Duty and many more, on their Xbox, Nintendo and PlayStation. Most of the which we bought at GameStop or…

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The Impossible ‘to Stomach’ Whopper

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Green bumps, black specks, white fuzz.  You saw the telltale signs when a piece of once fresh fruit or an edible vegetable fell to the back of a refrigerator drawer where it laid low for a few months.  It took a deep breath…

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How the NFL and NBA are Adopting Blockchain and Crypto

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency With the upcoming Super Bowl, I’ve been thinking about the millions of people who watch sports broadcasts on television and livestreamed events on their smartphones, tablets and laptops. Despite lower ratings during the last decade, 98.2 million people watched the 2019 Super Bowl. Baseball rankings came in…

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Ketchum’s Barri Rafferty Offers Advice to Companies From the Data Privacy Conversation at Davos

Barri Rafferty, Global CEO & President, Ketchum With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing…

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Precision Consumption is Our Future

  Zara Ingilizian, Head of Future of Consumption, World Economic Forum Non-communicable diseases (NCDs), driven by a combination of genetic, physiological, environmental and behaviour factors, account for 71% of all deaths globally, killing 41 million people each year. One in four people globally have a familial inheritance of metabolic imbalances that increase their risk for…

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5WPR CEO On Business Chemistry in a Digital World  

The term “chemistry” has been around for decades in the science field, then more recently to describe relationships between the sexes and now, to identify how marketers can best leverage content marketing. Accounting giant Deloitte coined the term and unveiled a system called Business Chemistry in the fall of 2019 to help clients better understand…

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2020 Digital Trends

Hamed Wardak, Entrepreneur  Like soup and crackers or love and marriage, KPI (key performance indicators) and customer loyalty go hand in hand. In fact, the two are more critical than ever, especially with a younger demographic that places higher values on transparency and ethical behavior than preceding generations. Both attributes were cited in the latest…

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Blockchain in Mobile Application Market (INFOGRAPHIC)

If you’ve decided to read this article it means that you have some uncertainty regarding this whole contrivance or how it works?  Well, today we are here to breakdown the blockchain down to the tiniest detail to give you a vivid understanding of this technology. What is Blockchain? Let’s get on with a simple definition of…

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United Africa Blockchain Association to Accelerate Blockchain Adoption in Africa

CommPRO Editorial Staff Africa’s economic and technological development agenda is noticeably pivoting towards a focus on Fourth Industrial Revolution innovations such as blockchain technology. A World Economic Forum survey suggested that 10 percent of global GDP will be stored on blockchain by 2027. In addition, worldwide spending on blockchain solutions is expected to grow to nearly…

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PR Masters Series Podcast, Episode #19 – James Lukaszewski

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This  series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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My 2019 Cable TV “Breaking News” – (Not Really) Column

Arthur Solomon, Public Relations Consultant It’s certainly not “Breaking News” to those who have read my columns criticizing cable TV political programs over the years that I believe that the political channels have poisoned American politics, as well as providing substandard coverage. I fault cable news reporters, with few exceptions, for acting like parrots and…

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Boeing Ousts CEO After Rough Year

Ronn Torossian, CEO, 5WPR Two fatal crashes involving the 737 Max jet sent aeronautics manufacturer Boeing spiraling into an extended PR crisis. The company worked hard to save face even as national and international regulators grounded their planes consumers worldwide wondered if their next flight would be on a Boeing aircraft.  While the company attempted…

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Corporate Social Responsibility in the Age of Shaming (#3 Trending Article in 2019)

  Richard S. Levick, Esq., Chairman & CEO, LEVICK Recently, I had the honor of keynoting the annual Summit D&O Conference in Park City, Utah, being interviewed by the AP on Lyft’s failure to live up to its safety marketing and by The Holmes Report on Walmart’s social responsibility. The common question, it seems, in an age of transparency, social shaming…

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Setting People-First Goals in a Technology-First Decade

Camille Nicita, President & CEO, Gongos, Inc. Given the uncertainty that 2020 will undoubtedly bring with elections and shifting corporate mandates, it’s more important than ever for business leaders to set priorities for the decade ahead. But changes that affect both corporations and consumers alike raise the imminent question: “how can organizations deliver on a…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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2020 Election Advertising: Get Ready for a Wild Ride!

Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…

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#GivingTuesday and Corporate Social Responsibility

Heather DeSantis CEO, Publicity For Good In a time of brand transparency, understanding where a product comes from, how it’s made and what the company believes in, corporate responsibility is an initiative that must be a part of every corporation. So many studies show that when corporations embrace corporate responsibility, not only does it benefit…

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