Search results for: thought leadership

Live Social Video Streaming

D S Simon Media at the West Digital Client Summit   How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporation. The…

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What Language Do You Speak? The New PR-Client Relationship

Melody B. Wolff, Chief Everything Officer, Briz Media Group As an agency PR professional, we have become accustomed to the “always on” lifestyle but the pace has quickened over the past few years, as new communications platforms emerge that allow for ever more direct and immediate communication with clients. This has changed not only the…

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Tell the Right Story in Your LinkedIn Profile

Jill Kurtz, Owner, Kurtz Digital Strategy Your LinkedIn profile is an opportunity to tell your professional story. This is valuable in the job your are in, as it lets customers and potential customers understand your value. It is also helpful if you are looking to change jobs, as recruiters use LinkedIn heavily to look for…

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PRIMEChat: Better Insights. Better PR-ROI. – Rainer Mathes, Ph.D. (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is on September 13th! Register now if you haven’t yet. Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe, General…

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PRIMEChat: Better Insights. Better PR-ROI. – Molly McKenna Jandrain | McDonald’s Corporation (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is one month away! Register now if you haven’t yet. Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe, General…

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PRIMEChat: Better Insights. Better PR-ROI. – Mark Weiner (Video)

The Institute for Public Relations/PRIME Research Strategic Communications and Research Conference is one month away! Register now if you haven’t yet.   Each year, we present provocative thought leadership from leading corporate communications executives who share their secrets for proving PR value and improving PR performance.  This year, we welcome corporate communicators from Home Depot, Adobe,…

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How to Use LinkedIn to Develop Your Personal Brand

By Kate Paine, Personal Brand Strategist Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values, and your expertise. In essence, your personal brand is your reputation. The realization that “you”…

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Unbeatable Media Relations Pitches

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/     Gini Dietrich, Founder and CEO of Arment Dietrich Now that you understand what the PESO model is and how owned media fits into it, it’s time to move on to earned media—the backbone of every communicator’s…

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Your PESO Model Starts with Owned Media

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/ Gini Dietrich, Founder and CEO of Arment Dietrich A few months ago, I had a fun debate with a college student about the PESO model. He wanted to know why it starts with paid when…

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What Is the PESO Model?

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/ Gini Dietrich The PESO model officially launched in 2014, when Spin Sucks (the book) was published. For several years before that, it was the process used in my agency—Arment Dietrich. But it wasn’t as…

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How To Market And Promote Your Organization Or Brand Online

Scott Steinberg  Organizations or brands looking to connect with current or prospective clients and audiences more effectively going forward face two key challenges. Specifically – finding ways to engage differing demographics that communicate in very different ways, and quickly helping audiences understand the value that they can offer them. Deciding which exact channels to base…

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New Rules For Event Marketing

Scott Steinberg  Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…

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Why Should I Care About Retargeting?

Brandon Andersen, Chief Strategist, ceralytics Less than 2% of site visitors convert on their first visit to a site. In our own research at Ceralytics, the topics that bring people into a site are rarely the same topics that get people to convert to a buying action on that site. The hard truth is people…

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4 Tips for Authentic Executive Communications as a Ghostwriter

Blythe Campbell, APR Most PR professionals spend their careers as ghostwriters. We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. They get there for other…

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Excelling Through Innovation: How A Large Health System Used Media Intelligence to Emphasize Its Tech-Based, Cost-Effective Approach

Leslie Stefanik, Vice President, Marketing, PublicRelay Today, with the move towards value-based healthcare, the medical market is increasingly saturated with large organizations and smaller boutiques who emphasize specialized care. To continue to grow, a large healthcare system, wanted to separate itself from the pack. They decided to partner with local startups in an effort to brand themselves as providing innovative, tech-based, and cost-efficient…

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PRSA Announces Winners of 2018 Silver Anvil Awards

“PR Pro of the Year” Presented to Team Behind “The Talk – Creating a National Movement to End ‘The Talk’ and Racial Bias” Campaign     “Don’t Be An Accidental Drug Dealer – A Campaign to Combat Tennessee’s Opioid Epidemic” Wins “Best of Silver Anvil” Award   NEW YORK (June 7, 2018) – The Public Relations Society…

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What is The Value of Media Coverage?

Eric Fischgrund, Founder and CEO, FischTank Marketing & Public Relations Whether potential clients or companies we’ve already partnered with, at some point comes the question: “How do we measure success?” “What is the ROI for media exposure?” “Is this working?” These are fair questions that must be asked, and the answer is the same every…

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Communications Industry Investing More in Technology

Second Annual PRSA/APPrise Mobile Technology Survey Shows Increased Reliance on Mobile Tech, Importance of Rethinking Digital Workplace Strategies The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics. Companies increasingly recognize the importance…

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