Feb 3, 2017
| Industry NewsSocial MediaSocial Media InsightsSocial Media Management

Making Social Media Work With a Small Team (and Budget)

Jan 25, 2017
| Industry NewsSocial MediaSocial Media ManagementSocial Media PRSocial Media Tools & Trends

Your 2017 Facebook Action Plan for Business Success

Dec 14, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday

Are You Using the Right Words on Your LinkedIn Profile?

Dec 11, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & Trends

What Your Audience Wants

Dec 8, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday

Fundamentals of Social Media Management

Dec 6, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday

How to Pump Up Your Social Media Identity

Nov 29, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & Trends

What Should You Promote on Instagram or Snapchat?

Nov 17, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends

Protect Your Brand on Social Media

Nov 8, 2016
| Social MediaSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday

5 Easy Ways to Win with Social Media

Nov 3, 2016
| BrandingMarketingSocial MediaSocial Media ManagementSocial Media Tools & TrendsToday

How to Use LinkedIn to Develop Your Personal Brand

Sep 22, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday

The Anti-Social Effect of Social Media

Sep 8, 2016
| Social MediaSocial Media InsightsSocial Media Management

5 Ways to Rock Your LinkedIn Company Page

Executive Briefing Email


Social Media Insights


Feb 7, 2017
| Industry NewsSocial MediaSocial Media InsightsSocial Media PR

5 Ways to Maximize the Impact of Your Next Social Media Campaign

Todd Grossman on Using Social Data Intelligence To Improve Your Brand and Content Marketing

Feb 3, 2017
| AdvertisingBrandingIndustry NewsMarketingSocial MediaSocial Media InsightsTelevision advertisingUncategorized

Super Bowl Pre-Game Ad Buzz Picks Up; Snickers, Skittles, Mr. Clean Leading the Way

Feb 3, 2017
| Industry NewsSocial MediaSocial Media InsightsSocial Media Management

Making Social Media Work With a Small Team (and Budget)

Jan 24, 2017
| Industry NewsSocial MediaSocial Media Insights

You Think 2016 Was Rough? You Ain’t Seen Nothin’ Yet

Dec 27, 2016
| Social MediaSocial Media Insights

Making Twitter Great Again

Dec 27, 2016
| Industry NewsSocial MediaSocial Media InsightsSocial Media Tools & Trends

5 Reasons Your Business Needs a Blog

Dec 11, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & Trends

What Your Audience Wants

Dec 6, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday

How to Pump Up Your Social Media Identity

Nov 29, 2016
| Social MediaSocial Media InsightsToday

Facebook Company Acquisitions Since 2005 – Infographic

Nov 29, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & Trends

What Should You Promote on Instagram or Snapchat?

Nov 9, 2016
| MarketingSocial MediaSocial Media Insights

Getting Started with Your Social Media Marketing Strategy

Oct 5, 2016
| Social MediaSocial Media InsightsSocial Media Tools & TrendsToday

Tweak Your Tweets

Executive Briefing Email


Online Social Media Marketing


Apr 25, 2017
| MarketingOnline & Social Media Marketing

4 Mobile Micro-Moments To Drive Effective Social Media Marketing

Jan 31, 2017
| BrandingContent MarketingDigital MarketingIndustry NewsMarketingOnline & Social Media Marketing

Time to Connect with Millennials

Nov 2, 2016
| Digital MarketingMarketingOnline & Social Media MarketingToday

Video Will Shape Marketing In 2017

Oct 31, 2016
| Industry NewsMarketingOnline & Social Media MarketingSocial MediaSocial Media Tools & Trends

Facebook Added to Marketing Tool for Growing Social Media Following

Visualize the Internet Marketing Ecosystem to Improve Lead Generation

Aug 22, 2016
| Content MarketingDigital MarketingIntegrated MarketingMarketingOnline & Social Media MarketingToday

Visualize the Internet Marketing Ecosystem to Improve Lead Generation

Jul 18, 2016
| Integrated MarketingMarketingOnline & Social Media Marketing

Stop Targeting Millennials Like Zombies

Jul 7, 2016
| BrandingMarketingOnline & Social Media MarketingToday

Oh Baby! What Happens When Millennials Become Parents?

Onsite SEO in 2015-An Elegant Weapon for a More Civilized Marketer

Jul 18, 2015
| Online & Social Media MarketingSearch Engine Marketing (SEM)

Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer (PRESENTATION)

How Did BuzzFeed Harvest One Million Email Subscribers

May 5, 2015
| MarketingOnline & Social Media Marketing

How Did BuzzFeed Harvest One Million Email Subscribers? (PRESENTATION)


Aug 6, 2014
| Online & Social Media MarketingSocial Media

Social Media, What Art Thou? An Effective Marketing Tool, or Timewaster?


Aug 5, 2014
| Online & Social Media Marketing

Engagement: The Key to Social Media Marketing

Amir Haque-headshot

Jul 30, 2014
| Online & Social Media Marketing

Online Video: No Longer the Bratty Stepchild of TV

Executive Briefing Email


Weathering the Storm with Social Media

Julie Talenfeld, President, BoardroomPR

Social media is the gateway to reaching people all over the world, but sometimes we need it to reach people in our own communities. In a catastrophe such as a hurricane, flood or tornado, platforms such as Facebook, Twitter and even Snapchat are perfect for getting news out quickly.

Not everyone has access to a television. Stay in the know by setting up your local television station’s weather updates to be sent straight to your phone. You can also join in on live breaking news press conferences, and engage, in real-time with others.

The comment section is perfect for opening the lines of communication. You can easily share altered traffic patterns, where gas lines are long and which stores still have water, non-perishable food, and batteries in stock. This can be done by joining local community Facebook Groups or downloading apps like GasBuddy.

Even after the storm, safety is still a top priority. Take advantage of those local community Facebook groups to help your neighbors avoid danger by sharing where powerlines are down, what stores are open and where evacuation shelters are located.

Let loved ones know you’re safe by using the Safety Check feature. Remember, with no power, cell phone batteries can leave you with no connection to family and friends out of state, but if you can log in quickly, you’ll leave them with an eased mind.

Snapchat allows people all over the world to tune in in real-time. What’s happening in one neighborhood, might not be in another, so it’s another great method to help people avoid danger.

Facebook and Snapchat are also good platforms to store pictures of your personal items, home and car. Take pictures and store them in a private album on Facebook or save them to your Memories on Snapchat. Even if you lose access to your computer or phone, you’ll still have access to these pictures for insurance purposes.

From a business standpoint, social media is a convenient way to keep the public updated. Post to your page to let people know you’re back in business. Even if you aren’t, it’ still a good idea to keep customers updated on your status to help avoid an unnecessary trip out of the house. Insurance agents and doctors can share important quick tips on what to do if you have a flood or other property damage. Doctors can share which medications to have on hand, or what to do if someone is seriously injured.

Remember, your safety is a priority. A simple tweet or Facebook post can mean the difference between life and death during a natural disaster.

About the Author: Julie Talenfeld is an award-winning and highly respected marketing communications professional. The firm she founded in 1989, BoardroomPR, today offers media relations, branding, social media strategy and execution, reputation management, crisis communications, litigation communications, strategic planning, marketing and advertising.

Social Media Tools Trends


Sep 8, 2016
| Corporate CommunicationsCustomer Engagement & Relationship Management (CRM)Integrated CommunicationsInternal & Employee CommunicationsSocial Media StrategySocial Media Tools & Trends

How To Get Started Blogging: 6 Tips

Feb 13, 2014
| Corporate InsightsSocial Media MarketingSocial Media Monitoring & MeasurementSocial Media Tools & Trends

Social Media, Food and Trust


Apr 30, 2013
| Corporate InsightsSocial MediaSocial Media StrategySocial Media TacticsSocial Media Tools & Trends

Don’t Endorse a Hot Mess on LinkedIn

Sep 17, 2012
| Corporate InsightsSocial Media Tools & Trends

Publishing on Kindle to Get Marketing Leads – How-To Resources and Tips

Gotye Somebody That I Used to Know

Jul 16, 2012
| Corporate InsightsSocial Media Tools & Trends

Dare to Do Something Cool: “Somebody That I Used to Know” and the Power of Social Media Parody

Jun 18, 2012
| Corporate InsightsSocial Media Tools & Trends

Wowed by Microsoft’s New Patent: 3 Alarming Problems with Targeted Ads Online (a Social Media Perspective)

Old Fashioned ideas to jettison

May 29, 2012
| Corporate InsightsSocial Media Tools & Trends

In with the New! 5 Old-Fashioned Advertising, Marketing and PR Bad Ideas to Jettison Today (a Book List)

Google hates you

May 17, 2012
| Corporate InsightsSocial Media Tools & Trends

Google Hates You and GM is Stupid

Apr 25, 2012
| BlogsCorporate InsightsSocial Media Tools & Trends

10 Big Ways Social Media Is Changing the World (and Why You Should Care)

Mar 13, 2012
| Corporate InsightsSocial Media EngagementSocial Media MarketingSocial Media Tools & Trends

[Marketing Rant] Is Social Media Killing Your Traditional Business Skills?

Executive Briefing Email


Social Media Implementation (Social Media Zone)


Apr 7, 2016
| Digital MarketingMarketingPublic RelationsSocial Media ImplementationSocial Media MarketingToday

Draw Visual Attention to Your Brand with Pinterest

Mar 17, 2016
| Content Marketing CentralDigital PREventsSocial Media ImplementationToday

Social Hubs of UGC: #Digital PR Chat

Apr 11, 2013
| Content MarketingMarketingSearch Engine Optimization (SEO)Social Media EngagementSocial Media Implementation

Rules of SEO Content Engagement

Mar 6, 2013
| Corporate CommunicationsIntegrated CommunicationsMarketingPublic RelationsSocial Media EngagementSocial Media ImplementationSocial Media ManagementSocial Media MarketingSocial Media Strategy

Battle of the Budgets: The Content Marketing Turf War

Feb 25, 2013
| Corporate InsightsSearch Engine Optimization (SEO)Social Media EngagementSocial Media ImplementationSocial Media ManagementSocial Media Marketing

Rules of Engagement: SEO 101

social media for boring industries

Sep 26, 2012
| Social Media Implementation

Work in an Unsexy Industry? 5 Tips to Spice up Your Social Media Anyway

Sep 4, 2012
| Social Media Implementation

Is Silo Busting Hopeless or am I Just Tired? 3 Indications that Resistance is Futile

Aug 29, 2012
| Social Media Implementation

Bridging the Sales and ROI Gap: A Social Media Webinar (Free to commPRO readers)

Vicki Flaugher in her Disney Minnie Mouse hat

Jul 30, 2012
| Corporate InsightsEducationSocial Media Implementation

5 Tips to Bring Magic to Your Social: Walt Disney World Culture and How You Can Copy It

May 15, 2012
| Corporate InsightsSocial Media Implementation

5 Easy Ways to Turn Social Media Trash Into Treasure

Apr 16, 2012
| Corporate InsightsSocial Media Implementation

10 Ways Non-Profit Clubs Can Use Social Media

Apr 9, 2012
| Corporate InsightsSocial Media Implementation

3 Questions to Ask Yourself Before You Venture Across Multiple Social Media Channels

Executive Briefing Email


Getting Small Business Marketing Right On Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy

Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, these and other online marketing opportunities present great opportunities for every kind of business.

Start by Thinking Social

There is a reason that these platforms are called social media, rather than “selling media” or even “marketing media.” People connect on social media because they want to connect with other people. They want to be social!

Studies have shown that people on social media are open to connecting with businesses and brands. However, they still want the connection to be relationship based. This means more than just pitch and sell–it means creating ongoing conversation.

The Social Brand

Businesses that are successful on social media put relationships at the forefront. The invite and engage in two-way conversations with the people who connect with them.

What do social brands look like?

  • They make posts (text, video, images, etc) that have a friendly, human tone.
  • They ask questions and invite feedback and reply when they get it.
  • They share their secrets, like ideas under development or news that isn’t quite final, so we all feel like part of the team.
  • They post about things that they know their followers care about, even if it is not directly related to what they have to sell.
  • They react to the things that other people post, because that’s what friends do.
  • Social brands are just like the people whom we choose to spend time with. They show us that they care about us. They make us laugh. They add things to our lives that make a difference.

What’s the ROI?

So, what’s the return on investment here? It’s the same ROI offered by every client or customer who comes back to do business with you again or who tells their friends about you. As a tool for building relationships, the ROI of social media is found in the long-term benefits of those relationships.

In the same vein, social media success is not about the size of your fan base on Facebook and elsewhere. Success is found in connecting with the people who are your customers and potential customers so you can nurture relationships with them. When you connect with the right people and have an ongoing give and take that benefits both the person and the business, you have found the ultimate success as a business on social media.

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

Has Your Position on Social Media Changed During Harvey?

Wendy Glavin - Has Your Position on Social Media Changed During Harvey?Wendy Glavin, Founder and CEO of Wendy Glavin Agency

Today, social media is well-known throughout the world. In the year 2000, 100 million people had access to the internet but social media was a fad. Throughout the year, we’ve been hearing a lot about the negative effects of social media, including addiction, social isolation, and idealization.

“The American Academy of Pediatrics has warned about the potential for negative effects of social media in young kids and teens, including cyber-bullying and “Facebook depression.” But the same risks may be true for adults, across generations.” – Forbes, June 30, 2017: – 7d07ba4a2e5a

Then, there’s the issues of fake news, free speech, the public’s distrust of the news media, brands, institutions, and widespread concern about our democratic ideologies.

But, during Hurricane Harvey social media has become a lifeline. “Hundreds of stranded Texas residents sought help on Sunday by posting on Facebook and Twitter. They tweeted their addresses to emergency officials, and organized rescue missions through Facebook groups. We have seen this kind of web-enabled emergency response in other countries before, but never in the United States on this scale.” CNN, August 28, 2017:

Houston residents, police, local and national government officials, volunteers, broadcast and print media are using social media as their core means of communications. “And what’s fascinating is that this is not emergency services experts creating strategic systems to rescue people,” said Karen North, a professor of social media at the University of Southern California.

The U.S. Coast Guard suggested people call Houston Command Center, instead of posting on social media. But, residents complain about busy signals, and being kept on-hold. North said, “This is evolving organically … Not only can people reach out to 911 but to friends and family elsewhere who can not only reach out to 911 but directly to rescuers in the location where the person needs help.”  – Associated Press, August 28, 2017:

Like everything, there are pros and cons. But, the use of social networks is not going away and it’s expanded exponentially. It’s transformed how we interact, the way we do business, how we get our news, and other information, and has helped interconnect under-developed nations throughout the world, and more.

Some of the disadvantages are bullying, hacking, scams, frauds, addiction, anxiety, depression, fake news, and more.

Like a sword, social media cuts both ways. We decide how to use it.


About the Author: Wendy Glavin is Founder and CEO of Wendy Glavin Agency, based in New York City, offering marketing, public relations, and social media. Wendy is a 30-year veteran of corporate, agency, consulting, and small business ownership. Wendy has worked across a wide variety of B2B2C industry sectors, and is a published writer and guest speaker. Please contact her or via her website: 

Identifying the Most Important Social Media Marketing Measurements

Identifying the Most Important Social Media Marketing Measurements

Vilan Trub, Business Wire

The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

Business Wire’s director of social and evolving media, Serena Ehrlich, sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals.

Read the full interview

Conversation highlights include:

  • The top three measurements that matter for social marketing
  • Measurements to be cautious about
  • Cost effective measurement solutions
  • Important tools to enhance social marketing measurement

When asked why measurement matters in social marketing, Serena described the qualities that make social platforms unique and offered a glimpse into just how jarring the digital revolution is when compared to previous tech used for communications. She explained that “the ability to access such granular data so quickly, combined with the real-time nature of social discussions, means you can modify your programming instantly when the data suggests you need to pivot.”

The term clip counting is a relic of the past and results are expected instantaneously today, and the reason is because everything moves so quickly. Nowhere is this more evident than on social media platforms. Find out how to maximize efforts on social media by utilizing the right measurements.

Ann Coulter’s Twitter War with Delta Airlines: Social Media Crisis Response

David E. Johnson, CEO, Strategic Vision PR Group

Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality products. A case in point happened with the Twitter war between conservative author, Ann Coulter and Delta Airlines.

Coulter’s problems with Delta began, after the exit-row seat she reserved on her flight from New York to West Palm Beach was given away to a fellow passenger without any “explanation, compensation or apology” she claimed on Twitter. Delta’s social media team reached out via Twitter apologizing to Coulter and offering to compensate her the extra money she had paid. But that wasn’t the end of the Twitter war heard around the world. Coulter took again to Twitter attacking Delta, its employees, and even the passenger who took her seat. Delta responded to her via Twitter defending its employees and passengers. The feud between Coulter and Delta was picked up by the news media and is still ongoing. Yet it raises the question in this social media driven age in which every tweet and post is analyzed, how should a company respond when under attack via social media?

These are some things a company should do and remember:

1. Respond to the complaint. Ignoring it will only make the customer angrier and lead to others on social media joining in. Like Delta originally did, acknowledge a mistake if it was made, offer an apology, and finally offer a resolution. Always act as if your response will be viewed by the entire world because with the power of social media it probably will be.
2. Stand up for the company if you are unfairly accused of something. In the case of Delta, the company stood up for its employees and passengers when Coulter’s tweets began attacking them. This showed a humanizing face for Delta and allowed the company also to stand up against false allegations. They also remembered that part of their brand identity is their employees and they defended that brand DNA that was under attack.
3. Use humor and class in admitting a major mistake if possible. Social media can be abusive and snarky. If admitting a mistake, a company is always smart to use some self-depreciating humor in its response and take the high road. Anything else will make the social media crisis worse.
4. Have a social media team that responds 24/7. Social media never rests and that why a company always needs to respond right away or else the social media firestorm will grow.

Social media complaints are never-ending. The key for companies is to respond to each in a way that it is one and gone. Failing to do so will ensure that the complaint becomes a full blown crisis on social media and then in the traditional media causing extreme brand damage.

About the Author: David E. Johnson is the CEO of Strategic Vision PR Group, a public relations and branding agency that specializes in crisis communications, branding, and media relations. For additional information on Johnson and Strategic Vision, please visit the website

When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications

Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this ill-conceived campaign strategy.

As various news outlets have reported, the Indiana Republican Party’s attempt to surface “Obamacare Horror Stories” backfired hugely, prompting a flood of testimonials about ACA insurance providing treatment for conditions not previously covered. Within two days, the post soliciting the horror stories had elicited 7,500 comments and been shared 5,400 times – most commenting in favor of the ACA. Republicans countered by noting that the campaign had been hijacked by Democratic Party affiliates and that most Hoosiers want Obamacare repealed.

That position may be borne out by the party’s research, but didn’t anybody think this might happen when the social media team dreamed this up?

Some quick online research might have helped. A simple Google search of “social media campaigns that failed” returns at least 29 pages of stories about organizations that miscalculated the loyalty of their followers and overlooked the skeletons hiding in their corporate closets. There are more examples of big-time fails than one can justify reading – even if social media research is your official job.

For instance, if Indiana’s Republican State Party staffers had bothered to look, they might have run across this Twitter campaign, launched by the New York City Police Department, encouraging followers to tweet and tag photos of New Yorkers engaging with the City’s finest using the hashtag #myNYPD. Instead of civilians capturing friendly encounters with officers, posters shared photos of individuals being roughly detained, threatened with violence and other less than desirable images.

An older, but now legendary miscalculation comes up regarding this attempt by JPMorgan Chase to host a Twitter Q&A with its vice chairman designed to engage young graduates looking for a career in the financial industry. Wits and wags quickly hijacked the event to provide sarcastic commentary on the faults of big banking – not the audience the company hoped to attract. (For a thoughtful analysis of the perils embedded in social media and the rules of the road that JPMorgan ignored, read this piece from The New Yorker.)

The lesson from all these examples: Social media engagement can be a high-risk undertaking and campaigns designed to win friends and buttress brands deserve careful vetting before they are launched. Some questions to ask might include:

How do people currently view our brand? Do we have a reservoir of good will with the marketplace or have we failed to deliver on our brand promise? Are we vulnerable to criticism for things we have done, or things we have not done?

Have we been in the spotlight for mistreating employees, customers, vendors, neighbors or the environment? Does our record of corporate social responsibility stand up to the glare of a bright light? Have we apologized for past mistakes and have we established a record showing that we’ve changed? Is there enough distance between our past mistakes and this initiative to allow it to succeed?

Is our business in a category under siege by regulators, activists, the media or mothers of young children? Even if we’re innocent of the category’s sins, do we want to raise our profile right now?

Is this initiative a true reflection of our brand, or are we trying to be something we’re not? Is this effort sincere, or simply an attempt to camouflage who we really are?

Is this an effort to deflect criticism or draw attention away from a legitimate issue associated with our brand? Are we trying to use the “bright shiny object” strategy to shift the narrative?

Do we have known critics or adversaries? Are they savvy social media users?

If these questions make you hesitate, you may want to rethink your strategy. Better to subject your concept to some sincere soul-searching before you create that hashtag than to join the ranks of the epic social media fails that live forever thanks to Google Search.

About the Author: Nora Jacobs, APR is senior vice president of Hennes Communications, one of the few firms in the U.S. focused exclusively on crisis management and communications. With more than three decades of agency and corporate experience, she has counseled top executives at companies, associations, nonprofits and professional service firms throughout the country on reputational issues and problems ranging from accidents, environmental concerns, product failures, criminal matters and activist attacks to reorganizations, management transitions and downsizings. She has a strong portfolio of client work in consumer and industrial products, healthcare, biotechnology, education and economic development, and has completed extensive coursework for the National Incident Management System.

Social Media for Business – Jennefer Witter (Live Event, NYC)

Social Media for Business – Jennefer Witter (Live Event, NYC)Date: Mon, Jul 10, 2017, 7 pm

Location: Lexington Avenue at 92nd St

Venue: Classroom

Price: from $30.00

Social Media are great tools for business development, publicity and revenue generation, yet many small business owners do not take total advantage of these “free” tools. Jennefer Witter provides easily implementable tips on how entrepreneurs can use social media to their full potential. Witter has generated thousands of dollars via Facebook and has booked speaking engagements via LinkedIn, including an engagement at the Pentagon. She is author of The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed, which has a chapter devoted to social media.

Meets 7-8:30 pm.


Mastering Social Media for Your Brand

By Jill Kurtz, Owner, Kurtz Digital Strategy

Using social media means much more than posting content on one or more social channels. To see results, you need to be strategic.

Develop a social media strategy

The first step is always to develop a detailed social media strategy. Without a strategy you are just spending (wasting?) time with no purpose.

A solid social media strategy should outline your goals and the specific measurable ways you will work to achieve them. Your goal(s) should be specific to your business and can include brand awareness, generating website traffic, increased sales, or engagement around a specific issue or service.

The strategy should define the specific activities you will take. Take time to define the resources needed, how often each item will be done, and the content that will be leveraged. The more time you put into your strategy, the more success you will see with your social media efforts.

Mind your branding

Review your branding, including words, images, and colors, to ensure it is clear and consistent across all of your social media channels. Use your logo for your profile pictures and ensure all profile images reflect your business.

Create an editorial calendar

Structure to your posts by creating an editorial calendar. Define categories of content that will support your strategy and plan posts that target each category. Research dates and events that are relevant to your business and audience and plan content around them.

Schedule posts

Using a tool that allows you to schedule your posts is a great way to save time and make sure you post according to yous plans. Hootsuite and Buffer are great scheduling tools. There are others. Find one that you find easiest to use.


Your social media activities should not just be about creating and posting your content. Respond to messages or comments from followers within a reasonable time frame. You can create template responses to help speed up the process. However, always ensure that every response is personalized in some way.

You should also be looking for relevant conversations that are happening without you. Search for keywords related to your business, industry and competitors. To help, try using tools such as TweetDeck, Hootsuite and Sprout Social.

Evaluate and measure

The great ideas you write into your social media strategy may be great or a flop. Take time to evaluate your activities. You should have written measures of success into your strategy. There can be unexpected measures too, like when a post generates a great deal of conversation. Make sure you take time to regularly assess your social media activities and adjust to maximize successes.

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

Are You Making these Social Media Mistakes?

By Jill Kurtz, Owner, Kurtz Digital Strategy

Your social media strategy likely focuses on the things you should do. While it is great to focus on the positive, I see mistakes made every day on social media that can undo your efforts.

Keep these in mind and make sure you are not doing anything to ruin your attempts at creating relationships online…

Don’t Leave It to Chance

Being on social media is much easier than being strategic on social media. have a goal and a plan to get there. Don’t waste your time and risk disappointing the people connected to you by having no plan for what you have to offer.

Don’t Be Self-Centered

Never forget that social media is a relationship. Posts shouldn’t be all about you and what you want. Take time to listen to your audience and give them what they need. One way relationships are doomed to failure.

Don’t Share Old News

Your connections count on you to share your latest information in social. They don’t expect posts that cover things that the read about elsewhere last month. Whether the news is good or not so good, be forthcoming.

Don’t Ignore New Opportunities

When you developed your plan months ago, social channels were different. They change all the time, Be sure to leverage new opportunities to share and connect with your audience.

Don’t Be Too Polished

Your audience expects you to be authentic on social media. Ditch the corporate speak. Put aside the polished wording. Be real.

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

A Social Media Survival Guide in the Age of Trump Editorial Staff

Ryan Holmes, CEO of Hootsuite has released his book, The 4 Billion Dollar Tweet, showing how social media drives the global media agenda in politics, entertainment, or commerce.

Especially for leaders, if you are not very present and interactive on social media, it is like saying you don’t want a seat at the table. For many, according to Holmes, social is an afterthought or something left to others.

“For company leaders, not understanding social media now represents a serious business liability,” says Ryan Holmes, CEO of Hootsuite. “Being able to personally leverage platforms like Facebook, LinkedIn, and Twitter is a foundational leadership skill. The question is no longer if leaders can afford to be on social, but whether they can afford not to.”

“The elephant in the room for a lot of leaders is, ‘What happens if I make a mistake?'” adds Holmes. “There is no safety net, which is both the power… and the peril. We all make mistakes, but what sets true leaders apart is the ability to own them.”

The 4 Billion Dollar Tweet is a handbook for busy CEOs and company leaders. It’s meant to be a fast to read, like a Tweet, to keep readers up to speed on why social media matters — and more importantly, have a strategic framework for how to get started.

Web and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction

CommPRO News Editorial Staff

Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly.

Companies and organizations that utilize social data and web and social media analytics are more likely to retain customers, and have an easier time building customer loyalty and brand recognition.  This allows them to be able to create a more targeted and intuitive marketing campaign. Quantzig’s recent customer engagement insights show that web and social media analytics can help organizations reduce media costs by up to 15%, while simultaneously improving customer satisfaction by 20%.

Social Media Analytics Market Trends

As the Internet and social media continues to reign, monitoring brand perception, consumer opinion, and the effectiveness of different forms of advertising is allowing companies—especially those in the retail, industrial and manufacturing, and food and beverage industries—to greatly increase customer retention and satisfaction.

More recently, a global spare parts manufacturer was able to successfully improve customer awareness of one of their key products after collaborating with Quantzig’s social media analytics experts to better understand its target customer base and how to reach them. Many other manufacturers, retailers, and other companies are utilizing sentiment analysis, text mining, and opinion mining to understand how their brands and products are perceived by both existing and potential customers, and using the findings to optimize their marketing strategies.

Social media analytics can provide a wealth of valuable information to companies, including customer preferences, opinions, and perceptions of brands, products, and services. Analyzing posts on social media platforms reveals information that customers may not volunteer in direct surveys, and allows companies to access a wider and more diverse range of consumers.

The insights gained from web and social media analysis can be used to more effectively target certain customer demographics and helps companies to make their brands’ marketing and product awareness efforts more successful.

How to Drive Innovation with Social Media

Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation.

Samantha ScottSamantha Scott, Business Operations, Idea Drop

Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your organisation is great, but limited in comparison to the vast possibilities that social networks offer.

It’s no secret that research, collaboration and inspiration are the building blocks of innovation. Maximising collaboration and contributions from both employees and customers has been made easy through social platforms. With the potential to reach not hundreds, not thousands, but millions of customers, social media needs to be integrated into your innovation strategy. Here we share our tips and tricks for driving innovation with social media.

1. Filter and interpret consumer data

With information readily available at the touch of a button, gathering data and monitoring industry trends is cheap, quick and straightforward. However, you are not the only one with invaluable knowledge at your fingertips. The crucial difference is in how you monitor and use that information. Clever interpretation and fast implementation will give you the upper-hand in the battle to stay ahead of your competitors.

Accordingly, it is important not to base all business decisions solely on the feedback generated from social media. Instead use it as a guide to shape and tweak your product or service. Filtering out the golden nuggets of information from the considerable noise that permeates social networks is challenging but necessary and will set you apart from the competition.

2. Maximise crowdsourcing

Social networks provide a platform for all stakeholders of an organisation to get involved with the decision-making process. As a result, ideas will be generated at an unprecedented rate and the range of input will help to shape key business decisions. Furthermore, any challenges can be presented to this large group of people, making the problem-solving process easier than ever before. Ultimately, you should be building a network of collaborators who can continuously contribute to your innovation output and consequently achieve consistent business growth.

According to Daily Crowdsource: “Both crowdsourcing and social media owe their existence to the power of connections. When people come together to work towards a common cause, great things are born.”

Data-driven decisions are important in guiding the innovation process and you should utilise customer and stakeholder insights wisely. For example, prior to social media, the process for testing new ideas was convoluted and costly. With feedback now available on tap, use it to develop a new product or service by working in an agile way with fast experimenting, instant reviews and speedy amends. Get customers involved as early as possible and cut development time as a result.

3. Prioritise customer engagement

Consumer attitudes have shifted in line with the rise of social media and there is now a need to meet a set of new expectations. These revolve primarily around transparency and responsiveness – customers are all too happy to share their opinions and in return they expect to be listened to. As mentioned above, this feedback loop is at the heart of successful innovation.

According to MarketingSherpa: “33% of millennials identify social media as one of their preferred channels for communicating with businesses.”

In order to keep this loop running effectively, companies need to be nimble in their social media management:

  • React fast to @mentions and #trends
  • Ask carefully constructed questions to generate the feedback you need
  • Measure engagement with your content to determine what works best
  • Reward and motivate customers with incentives

Keeping your customers in the loop and engaged is key to driving innovation. Never underestimate the power of personal interaction with customers that social networks allow. Just remember to use it wisely and cautiously.

4. Leverage the accessibility of social networks

Social media is everywhere. It is so accessible, it is harder to avoid it than engage with it – whether you are in Central London or halfway up a mountain. This permanently switched-on culture means businesses have had to adapt. Now we are not suggesting you adjust your office hours to 24/7! Instead, you need to be persistently aware of your social network and ready to react. Flitting in and out of engagement just won’t cut it – innovation doesn’t wait for anyone, so don’t hang about.

You will never be short of inspiration when you have access to social media. Everyone hits an idea block every now and then; yet it needn’t be long-lived when there is a wealth of inspiration at your fingertips. Research trending topics and get a flavour of the hot talking points. Even better, monitor the social media activity of your competitors so that you never miss a trick. With astute research and agile responses, you will be able to stay afloat in a flooded marketplace.

Key Takeaways:

  • Establish a system for picking out the genuine and useful ideas from the clutter and noise when filtering social media feedback.
  • Build a collaborative network and utilise crowdsourcing to unearth the brightest ideas from partners and customers alike.
  • React quickly to consumer input, prove you are listening to their feedback, and incentivise customers to drive your innovation process.

About the Author: Samantha Scott is in charge of Business Operations at Idea Drop, an intuitive idea management software designed to capture the brightest ideas from within organisations.

Use social media as a source of inspiration by analysing trends and industry conversations.

3 Simple Ideas to Connect with Customers on Social Media

Jill KurtzJill Kurtz, Owner, Kurtz Digital Strategy

Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business.

Through that interaction, you build relationships that keep them connected and engaged with you.

Here are three ideas for your social media marketing plan.

Be on Trend

What’s the latest topic or trend in your field? Are there questions that are important to your customer base?

Discuss these on social media. You can create your own content or share links to relevant content that has been posted by others.

Invite people to add ideas and comments. Open-ended questions create far better opportunities for discussion and debate than multiple-choice questions. Ask questions that your followers understand well enough to be able to contribute their opinions.

Find Time to be Real-Time

Personal interaction can be the best way to increase customer satisfaction. Choose a social-media platform, create an event or a hashtag and take the opportunity to live chat with your customers.

Offer troubleshooting tips about how to use a product or advice on how to get the most from a service engagement. Ask for questions and give thoughtful answers.

When you plan for live engagement, have content prepared. Be open to participants guiding the conversation, but you want to have content at the ready to make sure there is always fresh information to share to keep everyone interested.

Also consider inviting a few key customers or followers to be particularly engaged. They can help to keep the conversation flowing.

Connect it Together

Be sure to tie all of your content together. Your website should list all your social media channels. Your social media profiles should link to your website.

When you post content, make sure you are regularly posting items that link to content at your website and/or other social media channels. Help the people who are interested in you to find you every place you live online. Chances are they will pick one or two places to engage, but they will appreciate knowing all the choices of how to be connected.


About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.

Pepsi Ad Creates Stir in Social Media

Todd Grossman at TalkwalkerTodd Grossman, CEO, Americas Talkwalker

When Pepsi decided to air an ad that focused on what appeared to be protests like those that have taken place nationwide over the past year, but solved all problems with a soda from a celebrity, the company clearly didn’t anticipate the amount of backlash that it would incur.

The now deleted commercial featuring Kendall Jenner connected Pepsi with words like Syria, WWIII and boycott in social media – probably not the plan that ad executives had in mind.  Pepsi even earned a spot in a scathing Saturday Night Live skit this weekend.

According to international social media analytics firm Talkwalker, there have been more than 2.7 million mentions of Pepsi in social media in the past week.

While the top social post was Jenner’s own promoting the ad (which she has since deleted) with more than 2.5 million likes, today’s trending posts are using hashtags like #PepsiGate, #BoycottPepsi and #PepsiLivesMatter and look more like this Tweet.
Pepsi Ad Creates Stir in Social Media

The politically-charged ad attracted both sides of the spectrum, with discussion focused on the irony that the ad received more attention than the horrific gas attacks in Syria.

Pepsi Ad Creates Stir in Social Media - Syria Tweet

Additionally, a number of posts parody the ad with the news of the day, with the name Trump trending because it is mentioned in connection with Pepsi more than 77,000 times.

Pepsi Ad Creates Stir in Social Media - Syria Airstrikes

But nothing may be more powerful than this tweet from Bernice King, youngest daughter of Martin Luther King.

Pepsi Ad Creates Stir in Social Media - Bernice King Tweet

Every company can learn something from this situation.

  • Seek an outside perspective. Companies can become insular, and what might seem brilliant to your in-house team won’t resonate with the public. If your campaign or idea is risky, it’s worth a discussion with an outside agency or consultant to make sure there aren’t any problems with your messaging.
  • Pause before sending. Your tweets and posts will live forever and become part of your brand’s identity. Make sure you are putting the best image of the company forward.
  • Beware the backlash. Offhand remarks or jokes can go viral and have unintended consequences. Think through every interpretation of your message before you hit send.
  • Accept responsibility and move on. When faced with a communications crisis, determine your messaging and response across your company, and move on as soon as possible. Memories can be short, so it’s best to keep moving forward.


About the Author: Todd Grossman is CEO, Americas at Talkwalker (, one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day. Talkwalker’s unique social intelligence software was selected to become a Twitter Official Partner in 2014. E:,T:, L: 



Social Media Success Is All About the Content

Jill KurtzBy Jill Kurtz, Owner, Kurtz Digital Strategy

There’s no magic formula to social media success, but great content comes pretty darn close. It is hard to fail to gain attention on social media if you are consistently sharing content that your customers and potential customers care about.

Every social media channel has opportunities to pay to place ads to get attention. While some of these might be a worthwhile investment depending on your business, your goals, and your target audience, the real secret to success is the organic (non-paid) content that you share.

Despite the things that Facebook and other social networks have done to limit how many people see your organic content, it is still important to your efforts to build solid relationships online. Quality content matters, and is the difference between catching the attention of a new customer and going completely unnoticed.

Quality matters. If you’re simply pumping out poor quality content, people won’t stop to look at it. Content that offers new insights and information that people can use will get attention every time.

Your content should be interesting, unique and engaging. Be sure to vary the formats – text, images, videos, white papers, infographics, etc.

Post content regularly. Great content does not have to come daily, but people need to know when to expect more from you. You have to keep the attention of your target audience to keep them on the lookout for the latest from you.

About the Author: Jill Kurtz founded Kurtz Digital Strategy to help clients see the communication potential of the newest trends and technologies. She is an expert at website strategy and redesign, social media planning, and developing exceptional content.