Search results for: social media

Getting Small Business Marketing Right On Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, these and other online marketing opportunities present great opportunities for every kind of business. Start by Thinking Social There is a reason that these platforms…

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Has Your Position on Social Media Changed During Harvey?

Wendy Glavin, Founder and CEO of Wendy Glavin Agency Today, social media is well-known throughout the world. In the year 2000, 100 million people had access to the internet but social media was a fad. Throughout the year, we’ve been hearing a lot about the negative effects of social media, including addiction, social isolation, and idealization.…

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Identifying the Most Important Social Media Marketing Measurements

Vilan Trub, Business Wire The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter…

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Ann Coulter’s Twitter War with Delta Airlines: Social Media Crisis Response

David E. Johnson, CEO, Strategic Vision PR Group Social media drives narratives. That cannot be emphasized enough. And it is particularly true during a crisis over customer service. More and more dissatisfied customers are taking to Twitter, Facebook, and YouTube to express their displeasure over poor customer service or what they view as poor quality…

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When Social Media Bites Back

Nora Jacobs, SVP, Hennes Communications Indiana Republicans have learned that social media is not as easy as it sometimes looks. We suspect the individual who came up with the idea of generating support for healthcare reform by soliciting criticism of Obamacare on Facebook has spent some time in the woodshed as a result of this…

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Social Media for Business – Jennefer Witter (Live Event, NYC)

Date: Mon, Jul 10, 2017, 7 pm Location: Lexington Avenue at 92nd St Venue: Classroom Price: from $30.00 Social Media are great tools for business development, publicity and revenue generation, yet many small business owners do not take total advantage of these “free” tools. Jennefer Witter provides easily implementable tips on how entrepreneurs can use…

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Mastering Social Media for Your Brand

By Jill Kurtz, Owner, Kurtz Digital Strategy Using social media means much more than posting content on one or more social channels. To see results, you need to be strategic. Develop a social media strategy The first step is always to develop a detailed social media strategy. Without a strategy you are just spending (wasting?)…

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Are You Making these Social Media Mistakes?

By Jill Kurtz, Owner, Kurtz Digital Strategy Your social media strategy likely focuses on the things you should do. While it is great to focus on the positive, I see mistakes made every day on social media that can undo your efforts. Keep these in mind and make sure you are not doing anything to ruin…

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A Social Media Survival Guide in the Age of Trump

CommPro.biz Editorial Staff Ryan Holmes, CEO of Hootsuite has released his book, The 4 Billion Dollar Tweet, showing how social media drives the global media agenda in politics, entertainment, or commerce. Especially for leaders, if you are not very present and interactive on social media, it is like saying you don’t want a seat at the…

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Web and Social Media Analytics Significantly Helping Organizations Reduce Media Costs and Improve Customer Satisfaction

CommPro.biz Editorial Staff Social media analytics are critical to understand consumers, purchasing trends, and shopping behaviors in today’s highly connected and extremely competitive markets. More than ever, consumers have an ability to communicate with companies and one another about brands, services, and products, and to express their opinions and needs openly. Companies and organizations that utilize social…

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How to Drive Innovation with Social Media

Leverage the collaborative power and accessibility of social networks to drive innovation within your organisation. Samantha Scott, Business Operations, Idea Drop Harnessing the power of collective thinking is the most effective way to maximise innovation output. In other words, the more minds, brain power and insight you can gather, the better. Crowdsourcing from within your…

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3 Simple Ideas to Connect with Customers on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media marketing isn’t just about setting up accounts and posting. You need to provide your customers with opportunities to interact with your business. Through that interaction, you build relationships that keep them connected and engaged with you. Here are three ideas for your social media marketing plan. Be…

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Pepsi Ad Creates Stir in Social Media

Todd Grossman, CEO, Americas Talkwalker When Pepsi decided to air an ad that focused on what appeared to be protests like those that have taken place nationwide over the past year, but solved all problems with a soda from a celebrity, the company clearly didn’t anticipate the amount of backlash that it would incur. The…

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Social Media Success Is All About the Content

By Jill Kurtz, Owner, Kurtz Digital Strategy There’s no magic formula to social media success, but great content comes pretty darn close. It is hard to fail to gain attention on social media if you are consistently sharing content that your customers and potential customers care about. Every social media channel has opportunities to pay…

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Your Business Marketing Opportunities on Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Facebook, Twitter, Instagram, and other social media have become part of every aspect of life. What does that mean for small business owners? Collectively, social media and other online marketing opportunities present great opportunities for every kind of business. Start by Thinking Social There is a reason that these platforms…

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The Cracker Barrel Saga – A Lesson in Social Media Crisis Management

David E. Johnson, CEO, Strategic Vision PR Group   Social media creates news – both positive and negative.  Businesses of all sizes are finding out that social media posts can create a crisis where one did not exist.  How a business responds to such a post can determine if it becomes a crisis or not.  The saga of…

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