Search results for: publicity

Hidden Messages Behind Public Speaking

  Thomas J. Madden, Chairman and CEO, Transmedia Group Over the years I’ve coached a broad range of clients toward the goal of making their public speaking and media appearances more effective. My clients have included the CEO’s of many of the largest, most successful companies in America, which leads me to my first point. 1) Successful…

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How To Become a Fearless Public Speaker

Dave Aizer  Okay, so you hate public speaking. The thought of it sends shivers down your spine, produces a lump in your throat and makes your hands clammy. You’d rather do almost anything than give a speech or appear on TV to promote your business or brand. However, there’s one big problem: from a publicity and marketing…

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Five Ways Cannabis Companies are Using PR

  Ronn Torossian, CEO, 5WPR    The emerging cannabis industry post-legalization faces unique challenges, including limited ability to advertise like mainstream companies. That’s just for starters. At the same time, competition within the sector is heating up, and savvy cannabis business owners are turning to public relations in order to stay ahead of the pack.  With an…

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“Handle” Your Brand With Care

Stephanie Smith, Communications Specialist, Hot Paper Lantern  In celebration of Mother’s Day, the San Diego Padres were challenged by Budweiser to change their Twitter handle from @Padres to @Madres. In return, Budweiser promised to do something for Padres fans at their next home game. Creative? Yes. Mutually beneficial? Probably. Well-planned? Not so much.  What the…

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My Jackie Robinson Dilemma

Arthur Solomon, Public Relations Consultant I believe that Jackie Robinson is the most important athlete ever, not only because he broke baseball’s color line but because of the way he changed much of America’s thinking about race relations. Major League Baseball has done an excellent job of keeping Robinson’s endeavors from being confined to the…

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How A PR Nightmare Saved Lyft

Peter Walker, Director of New Markets, PublicRelay Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the business impact of PR is quite clear – and devastating. A recent Stratechery article (if you don’t already subscribe, I highly recommend) makes a compelling case…

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The Dream PR Combo: Agency Fox, Product Trump

Arthur Solomon, Public Relations Consultant Clients dream of spending as little as possible while getting the most exposure for whatever product they promote. The impossible client dream? Not really. Substitute Fox News Channel (FNC) for the agency and President Trump for the product and the dream becomes a reality. According to a Nielsen report, FNC…

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How A Leading Children’s Hospital Used a 4-Step Issue Management Framework to Gauge the Severity of a Crisis

Madeline McCabe, Senior Media and Operations Analyst, PublicRelay When a large nonprofit children’s hospital started garnering negative publicity around their executive compensation practices, the organization’s issue management team had to spring into action. The most important questions on their minds were: Is this a crisis or not? How does this coverage compare to other peers…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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Smollett’s Brand Equity in Question After Revelations

Brian Gefter, Provacateur Holdings  A few weeks ago, Empire star Jussie Smollett was on his way to becoming an ambassador for all that is wrong with politics and race relations in the United States. The victim of a vicious and unprovoked attack, the actor gave an impassioned plea for the perpetrators to be caught and…

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Ronn Torossian Commentary On PR Pros On The Big Screen & Flack

With the release of the newest TV show on Public Relations, Flack starring Anna Paquin, its time once again to examine how the PR industry is reflected upon in the media. It appears that Robyn, the character in the new TV show ‘Flack’, has a somewhat accurate role, even though the show itself isn’t entirely reflective…

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4 Ways to Effectively Engage Customers for B2B PR Efforts

Katie Creaser, Senior Vice President, Affect  The earned media landscape is tough for anyone trying to secure positive publicity for a B2B company. It seems as if the same sort of stories are being told over and over again. So how can you differentiate your public relations efforts to stand out in a highly competitive…

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Who’s Winning the Government Shutdown PR Game?

 Julie Talenfeld, Founder and President, BoardroomPR  When President Donald Trump took to the Oval Office for a nationally televised prime-time address Tuesday, it was the latest in his escalating battle to win the hearts and minds of the American people regarding the need for a U.S.-Mexico border wall.  He wasn’t alone. In the interest of “equal…

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A Good Beginning (But Maybe a Bad Ending For Alexa)

Arthur Solomon, Public Relations Consultant I admit that I’m a skeptic. Maybe that’s why I always wanted to be a journalist because I’m hesitant about believing everything people say without supporting evidence. As a journalist, I knew that during interviews or, when provided with facts sheets, I might be getting a biased view of a…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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Diverse Voices, Profiles in Leadership (On-Demand Video)

Event Overview The PRSA Foundation has launched a first-of-its-kind diversity initiative designed to empower minorities in all stages of their careers, while also educating employers on ways to support their growth. Three of the diverse leaders featured in the book: Helen C Shelton Senior Partner Finn Partners, Judith Harrison Senior VP Diversity & Inclusion Weber…

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How Important Are Political Statements By Entertainers? (And the Public Relations Affect Of Actors Talking Politics.)

Arthur Solomon, Public Relations Consultant Prior to joining Burson-Marsteller, where as senior vice president/senior counselor I was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and nonsports programs and travelled internationally as a media advisor to high-ranking government officials, I worked at a PR firm whose…

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