Search results for: political advertising

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Making Twitter Great Again

By Jack Monson, Director of Digital Strategy, Qiigo Who has made Twitter great again? Or at least relevant? Answer: @realDonaldTrump aka Donald J. Trump aka soon-to-be @POTUS Just when Twitter was falling to 5th or 6th place on the list of social media channels most cherished by Americans, along came a massive disruption that put…

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2017 Predictions: Media & Marketing Trends

By CommPRO Editorial Staff In keeping with its 15-year tradition, Birnbach Communications, Inc. (www.birnbachcom.com), an independent PR and social media agency, today issued its annual list of top media and marketing trends for 2017, which are influenced by consumers’ evolving social media habits. “We compile our annual list of trends affecting technology, B2B, marketing and…

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Free Webinar: How A Trump Presidency May Impact Shareholder Activism

CommPRO.biz News Alert WHAT: CommPRO.biz – a B2B digital publisher and professional development site serving the public relations/investor relations, marketing, advertising and corporate communications sectors—will offer a free webinar on Tuesday, December 13, at 2 p.m. ET, exploring the topic “How A Trump Presidency May Impact Shareholder Activism.” The panel of industry experts will take a deep…

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Halloween Brings Pop Culture Knocking on the Front Door

By Marty Brochstein, SVP, Industry Relations and Information, International Licensing Industry Merchandisers’ Association (LIMA) Halloween is like a deep dive into the pop culture mindset. All you have to do is open your front door to trick-or-treaters, or attend a Halloween party to see what’s resonating with consumers today. Preschool characters, superheroes, videogame protagonists, movie and…

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The Great Debate – Flashback to 1980

If it’s like 1980, that’s going to be good news for Donald Trump on the eve of the first presidential debate. I’m Doug Simon, of D S Simon Media. There are lots of signs pointing to a 1980 redo for those of you who are political junkies. First off, then a third party candidate, John…

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iHeartMedia and Hispanic Radio Legend Enrique Santos Form Strategic Alliance

By the Commpro Editorial Staff Today, iHeartMedia announced that it will be working with Hispanic radio legend Enrique Santos of Magnus Media.  Together they will work to create a multi-platform Hispanic initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion monthly listeners.  This alliance showcases the increased importance and magnitude…

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Politics & Personal Branding – Lessons from the Trump Campaign

By Jasmine Sandler, CEO, Agent-cy Online Marketing This is an interesting time in American history and American politics, and I feel like I had to open this blog post that way so you knew I wasn’t talking about Pokémon Go. (By the way, that is a genius marketing strategy and if anyone tells you anything different, they’re…

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5 PR Lessons from the Trump Campaign

By Wendy Alpine, President, Alpine Communications Whether you love him or hate him, what Donald Trump’s campaign has accomplished so far into this election is astounding. He’s used every speaking engagement and media opportunity to his advantage, building masses of followers and constantly being the center of attention. “The Donald” has used his brand and…

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Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  Everyday we are inundated with election analysis. Will Hillary Clinton win the Presidency? Will Donald Trump win the Republican nomination? Where are we as a country? Issues such as, illegal immigration, Islamic terrorism, the economy, the gap between the elite and poor, corporate corruption, taxes, healthcare, trade and many…

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Donald Trump’s PR Lessons – CEOs Take Note…

By David E. Johnson, CEO, Strategic Vision PR Group Businessman and reality television star, Donald Trump is the Republican nominee for president in 2016. Love Trump or hate him, he has shown on the stump some valuable public relations lessons that CEOs would be wise to copy.  Trump demonstrated: Consumers will buy a brand that is consistent with its…

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Trump Equals Netflix (Opinion)

By Dr. Karissa Thacker, Author of The Art of Authenticity I must start with a disqualifier here and say that I, personally, am a lifelong liberal democrat who blanches every time Donald Trump moves into the territory of human diversity.  Now that we have got that out of the way, let me put on my…

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GOP Candidates On Social Media: Trump Winning, Carson Doing Well

By Ronn Torossian, CEO, 5W PR The 2016 Election is fast approaching, and the GOP field is still duking it out. With the first primaries in Iowa fast approaching, a candidate’s appeal can be measured by the popularity of their social media platforms. While Donald Trump is out in front with his “Let’s Make America Great…

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