Search results for: mobile marketers

What Does it Take to Influence an Influencer?

Why Eroding Trust in Traditional Ads Is Increasing the Value of Influencers Alex Marin, WHOSAY WHOSAY CMO Paul Kontonis will join Havas PR CEO Marian Salzman, one of the most-awarded female public relations executives in North America as well as one of the world’s top five trendspotters, and Cision Sr. Director Marketing Daniel Watsonon Thursday, July 20 at 2 p.m. ET…

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How to Reach Reporters with Top-Shelf Headlines

Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. We review the technical changes and the behavioral changes that directly affect the visibility and consumption of information. Once…

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Warriors are the Odds Pick to Beat the Cavs

Rhonda Adams Basketball prognosticators are already signing the demise of the mighty Cleveland Cavaliers. The Warriors have too many weapons. They’re too fresh, too hot, too tough on D and too strong beyond the arc to be beaten. At least that’s the narrative. Some are even making the bold prediction that LeBron James’ Cavs won’t…

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The Future of Communications Means Leaving the Past Behind

Robyn Hannah, Senior Director of Global Communications, Dynamic Signal There are many things about HR communication that we’ve accepted as “the way it is” for far too long. As practitioners of HR-oriented communications, and as employees ourselves, we should expect more. But giving up on how we’ve done things for decades isn’t always so easy.…

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Out of Home Advertising Goes Old-School with Hand Paints

Candice Simons, CEO, Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place the impetus on digital spend,…

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Radical Shift In Google Algorithms That Will Effect Your Profits (Part 1 of 2)

Tres Miah, Creative Strategist The customer requirement for valuable content is affecting behavior. Brands that do not build a better customer experience will stagnate and unavoidably lose market share. This was the takeaway from the recent Econsultancy’s webinar “The New Marketing Reality: How To Capitalize On Opportunities To Build A Better Customer Experience.” IBM’s Marketing…

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Hulu Amplifies Growth with Original Series Orders and Licensing Agreements

By Commpro.biz Editorial Staff At the Hulu Upfront Presentation at Madison Square Garden Theater, the company announced multiple innovative advertising tools, original series orders and content licensing agreements.  They also reported significant audience growth to 47 million total unique viewers. Hulu CEO Mike Hopkins, SVP of Advertising Sales Peter Naylor and SVP and Head of Content…

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Report: Investment in Original Digital Video Has Nearly Doubled Since 2015

By Commpro.biz Editorial Staff Over the past two years, advertiser investment in original digital video programming has nearly doubled.  Over 80 percent of brand and agency executives have said that they are planning to spend even more on original digital video this year. In the fourth annual “Digital Content NewFronts: Video Ad Spend Study” 358…

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The Advertising Research Foundation Unveils Latest Original Research on How Advertising Works™ at their Annual Conference

A Commpro News Update This week, the Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. This research looked at data from more than 5,000 global campaigns across television, print, radio, desktop and mobile platforms representing $375B in advertising spend. The overarching goal is to gain new insights that help…

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7 Easy Ways to Market Your Website

Jill Kurtz, Owner, Kurtz Digital Strategy Websites seem to be the forgotten stepchildren of the online presence for many businesses. But, they are as important as ever. Your website is your online home base, the place where you get to say exactly what you want to say. It is the place where you need to…

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Put More Sting in Your Social Media Punch, Become a World Champion

Don Bates, PR Agency Management and M&A Consultant, and Adjunct Professor of Public Relations at New York University Everyone who works with social media wants to know the best times to post their messages so they generate the biggest engagement with their target audiences. Thanks to recent research, we have some useful answers – at least for…

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From Odd Couple to Power Couple: How CIOs and CMOs Can Work Better Together to Achieve Greater Digital Marketing Success

By Claire Wiggill, Vice President of Strategy and Business Development, PMG Less than 20 percent of marketers believe that marketing and IT work closely together to ensure top-notch product delivery.[1] That’s about to change. Recent years have brought major growth in digital marketing and technologies – marketing budgets have also grown to keep pace. While marketers are…

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5 Marketing Research ‘Must-Haves’ for 2017

By Victoria Schlesinger, Digital Content Manager, SmartSurvey There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. Read on to learn about 5 marketing research ‘must-haves’ that will help you meet business objectives during the year……

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Digital Media and Marketing Leaders Headline 2017 IAB Annual Leadership Meeting ‘Publishers & Platforms: What’s Next’

A Commpro News Update Sunday, the IAB Annual Leadership Meeting kicked off at the Diplomat Beach Resort in Hollywood, Florida.  Over 1,000 digital ad industry executives—publishers, brand marketers, media buyers, and technologists—will be attending the three day conference .  The schedule is filled with a slate of thought-provoking presentations and town hall debates that will…

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Fighting Market Disruption – It’s All In The Data

By Jim Harenchar, President & CEO, Response Marketing Group Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and their advertising. From a business standpoint, disruptive marketing represents a key shift in an era where promotional strategies update as fast as the technology that carries them.…

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World-Renowned Creative Director Tom Eslinger Named First-Ever Global Chief Creative Officer Of Burson-Marsteller

By CommPRO Editorial Staff Further strengthening its commitment to offering clients world-class strategic counsel paired with cutting-edge integrated communications, Burson-Marsteller today announced that world-renowned and internationally awarded executive creative director Tom Eslinger has been named as the firm’s first-ever Global Chief Creative Officer, effective immediately. He will be responsible for the seamless integration of strategy,…

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How Can SMEs Get the Best Results from Affiliate Marketing?

By Will Haswell, Business Development Manager, Adzooma Small business owners should consider the benefits of using a third party to help generate online leads, sales and traffic. Affiliate Marketing is attractive to SMEs for a number of reasons but its main benefit is the ability to lower the cost per acquisition. For businesses with a…

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You Are Not Far Behind With Digital Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy I hear it all the time from clients: “I am so far behind the curve.” Many people get stalled in developing digital marketing strategy with this thinking that they have to work hard to just catch up. Not so. There are studies all the time that show that…

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In The Year of the Customer: Check Your Emotional Intelligence

By Wendy Glavin A friend once asked, “How are you able to get people to do things for you?” When I’m compelled by the story or problem, and passionate about the person, I find a solution. I make an emotional connection. Harper Lee wrote, “You never really understand a person until you consider things from…

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