Search results for: millennials
Abercrombie Responding to Negative PR With New Campaign
Ronn Torossian, CEO, 5WPR There was a time when Abercrombie & Fitch ruled fashion for teens and young adults. Their branded hoodies and t-shirts were practically ubiquitous inclusions in millions of teenagers’ wardrobes. Then, in the blink of an eye, things changed. Challenged on their advertising tactics, A&F initially doubled down, drawing a proverbial line…
Read MoreHow Leaders Build Cultures of Success
Tabitha Laser, CSP As a leader, you’re the person who employees look to when it comes to setting the tone of a company’s culture and how an organization is run. This is why it’s so important to have a defined roadmap when taking the helm and leading an organization down the path to success. However,…
Read MoreWhat Does “Truth on Trial” Mean to You?
Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…
Read MoreProblems Perpetuate When Blame Circles Back to the Blame Initiator
Tabitha Laser, CSP Human beings are an extremely intelligent and prideful species. In many instances, these traits help us innovate, improve, and expand our horizons. Unfortunately, these same traits have a nasty habit of preventing us from addressing the problems that continue to plague companies around the globe. Our intelligence often misleads us into believing…
Read MoreOver-50 Market Worth $7.6T, Making Older Consumers a Smart Bet
CommPRO Editorial Staff Americans aged 50 and older account for 51 cents of every dollar spent in the United States and generate $7.6 trillion in annual economic activity, which makes this demographic equivalent to the world’s third-largest economy.(1) And with the 50-plus population projected to grow from 115 million in 2018 to 132 million by 2030,(2) their…
Read MoreVideo Marketing Trends for 2019
Robert DePalma, Owner of DePalma Productions and Co-Owner of Azure Stages As technology continues to expand and grow, so does a business’ need for video marketing to help tell its story. This year, the use of video is trending toward being informative, captivating and effective. It’s important to use professional, high quality video to share…
Read More5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.
Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…
Read MoreGillette Takes A Stand…Is This the Beginning of a New Trend for Popular Brands?
David E. Johnson, CEO, Strategic Vision PR Group Gillette launched a new commercial on its website and YouTube on Monday, which is in response to the #MeToo movement. The ad urges men to hold each other accountable, set a higher standard for conduct then in the past, and step up if they see men acting…
Read MoreRonn Torossian Presents Four Ways to Position Yourself as a Leader
Companies are always on the lookout for the next generation of leaders and influencers. To ensure the long-term success of a business, employees need to be trained and fit to be future leaders who can evolve and grow the business in the right direction. According to Deloitte’s 2014 Millennial Survey, 75% of the global workforce…
Read MoreReport Card on “Three Top Tech Trends for 2018”
Norman Birnbach, President, Birnbach Communications The tech industry lives on trends. For those working in organizations that either develop tech or use tech, understand tech trends has clear business implications. But for those in charge of marketing of tech, it’s important to understand what trends will interest reporters and other influencers to determine how your organization…
Read MoreNational Press Club Communicators’ Summit 2018 – Today’s Biggest Challenges: Technology and Inter-Generational Communications
On Wednesday, October 31, the National Press Club will host its annual Communicators’ Summit in the National Press Club, Ballroom — located at 529 14th Street, NW — 13th floor. This year’s program will address new technologies (including Artificial Intelligence and Virtual Reality) that can help public relations professionals and journalists with effective story…
Read MoreGreat Expectations: Why UX Design is a Moving Target (and How You Can Pin It Down)
Ronn Torossian, CEO, 5WPR Here’s a word for your next game of Scrabble: omnichannel. In a world where everything sells, brands are working harder than ever to plant seeds with customers long before they put their hands on a product or download an app. From advertising and website design to retail displays and packaging, social…
Read MoreBusinesses that Bury the Hatchet
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes? Thanks to some adventurous entrepreneurs, more and more people are participating in the pastime…
Read MorePlanning Your 2019 PR Strategy Starts Now
Ronn Torosssian, CEO, 5WPR 2019 may still be a few months away, but it’s never too soon for businesses to begin thinking about how they can improve their chances of success in the year ahead with a strong and reliable PR strategy. Public Relations are a crucial component in building company image, but in many fast-paced business…
Read MoreBranding “One and Done”
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College Clever t-shirt sayings have long been part of American culture, from “I’m with Stupid –>” to “My parents went to ______and all I got was this lousy t-shirt.” Foot Locker’s recent promotion of “One and Done” tees, featuring NBA prospects in an infomercial parody, was…
Read MoreNew Rules For Event Marketing
Scott Steinberg Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…
Read MoreWhen Personalization Backfires
Michael Smart A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.” She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your…
Read MoreMillenials Drive A Key Leadership Trend In 2018
Dudley Slater, Fusion Leadership Millennials [as the largest generation in today’s workforce] are powerful, and they are hungry! You’re organization and your career as a leader (or prospective leader) literally depends on your ability to satisfy this hunger. So what’s the cause of the insatiable millennial tummy rumble? According to Whitney Dailey, director of marketing and…
Read MoreSorry Not Sorry: Cold Pitching Requires a New Attitude
Michael Smart Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy.…
Read MoreCommunications Industry Investing More in Technology
Second Annual PRSA/APPrise Mobile Technology Survey Shows Increased Reliance on Mobile Tech, Importance of Rethinking Digital Workplace Strategies The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics. Companies increasingly recognize the importance…
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