Search results for: millennials

How Leaders Build Cultures of Success

Tabitha Laser, CSP As a leader, you’re the person who employees look to when it comes to setting the tone of a company’s culture and how an organization is run. This is why it’s so important to have a defined roadmap when taking the helm and leading an organization down the path to success. However,…

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What Does “Truth on Trial” Mean to You?

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Politics aside, for the moment, do you feel you can speak up and speak out without fear of being attacked, called out or judged both online and offline? On February 26, 2019 “Truth on Trial” hosted by the Schar School of Policy & Government at George Mason University…

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Problems Perpetuate When Blame Circles Back to the Blame Initiator

Tabitha Laser, CSP Human beings are an extremely intelligent and prideful species.  In many instances, these traits help us innovate, improve, and expand our horizons.  Unfortunately, these same traits have a nasty habit of preventing us from addressing the problems that continue to plague companies around the globe.  Our intelligence often misleads us into believing…

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Over-50 Market Worth $7.6T, Making Older Consumers a Smart Bet

CommPRO Editorial Staff Americans aged 50 and older account for 51 cents of every dollar spent in the United States and generate $7.6 trillion in annual economic activity, which makes this demographic equivalent to the world’s third-largest economy.(1) And with the 50-plus population projected to grow from 115 million in 2018 to 132 million by 2030,(2) their…

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Video Marketing Trends for 2019

Robert DePalma, Owner of DePalma Productions and Co-Owner of Azure Stages  As technology continues to expand and grow, so does a business’ need for video marketing to help tell its story. This year, the use of video is trending toward being informative, captivating and effective. It’s important to use professional, high quality video to share…

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5 Reasons Why Corporate Brand Isn’t Everything, It’s the Only Thing.

Linda Dunbar, Global PR and Corporate Communications Strategist Much has changed since the sponsorship of Masterpiece Theater by Mobil was considered corporate brand execution. Authenticity and values are now well-established elements of corporate brand but even that is just the beginning. Values are essential to defining who you are as a company. And while stakeholders…

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Report Card on “Three Top Tech Trends for 2018”

Norman Birnbach, President, Birnbach Communications The tech industry lives on trends. For those working in organizations that either develop tech or use tech, understand tech trends has clear business implications. But for those in charge of marketing of tech, it’s important to understand what trends will interest reporters and other influencers to determine how your organization…

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National Press Club Communicators’ Summit 2018 – Today’s Biggest Challenges: Technology and Inter-Generational Communications

  On Wednesday, October 31, the National Press Club will host its annual Communicators’ Summit in the National Press Club, Ballroom — located at 529 14th Street, NW — 13th floor. This year’s program will address new technologies (including Artificial Intelligence and Virtual Reality) that can help public relations professionals and journalists with effective story…

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Businesses that Bury the Hatchet

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College What’s a fun night out with friends for you? Maybe it’s dinner at a favorite restaurant or a trip to the movies to see a new release. How about throwing axes? Thanks to some adventurous entrepreneurs, more and more people are participating in the pastime…

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Branding “One and Done”

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College Clever t-shirt sayings have long been part of American culture, from “I’m with Stupid –>” to “My parents went to ______and all I got was this lousy t-shirt.” Foot Locker’s recent promotion of “One and Done” tees, featuring NBA prospects in an infomercial parody, was…

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New Rules For Event Marketing

Scott Steinberg  Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…

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When Personalization Backfires

Michael Smart A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.” She already knows not to rely on generic pitches blasted to the same list. So I talked about how you can inadvertently take personalization too far. When you’re crafting your pitch for your…

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Millenials Drive A Key Leadership Trend In 2018

Dudley Slater, Fusion Leadership Millennials [as the largest generation in today’s workforce] are powerful, and they are hungry! You’re organization and your career as a leader (or prospective leader) literally depends on your ability to satisfy this hunger. So what’s the cause of the insatiable millennial tummy rumble? According to Whitney Dailey, director of marketing and…

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Sorry Not Sorry: Cold Pitching Requires a New Attitude

Michael Smart  Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it.  It’s true — I do know you’re busy.…

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Communications Industry Investing More in Technology

Second Annual PRSA/APPrise Mobile Technology Survey Shows Increased Reliance on Mobile Tech, Importance of Rethinking Digital Workplace Strategies The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics. Companies increasingly recognize the importance…

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The Business Benefits of Strategic Diversity and Inclusion

Marci Davis, Communications Practice Leader, Jacobs Engineering “E. pluribus unum” graces the back of the U.S. dollar and is Latin for “out of many, one.”  The phrase captures the original vision of our country, where the differences of the colonies created a greater whole. This concept is also at the core of Diversity & Inclusion (D&I) principles, which…

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Confessions of a Marketing Mom: The Value of Nostalgia

Cynthia Ramsaran, Director Content Marketing, TAYLOR When I became a parent, I had no idea it would impact me as a marketer. All at once, as a new mom, I was hit with many different products that claimed to help with every one of my baby’s needs. As a consumer, I’d forego the ones that…

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3 Reasons Why Hiring Older Employees Is A Smart Decision

Andrew Simon, Partner, Simon Associate Management Consultants In the 2015 movie The Intern, Robert DeNiro starred as a 70-year-old widower who returns to the workforce as an under-appreciated and seemingly out-of-step intern working for a young boss played by Anne Hathaway. Initially, Hathaway’s character can’t quite relate to this baby boomer who ditched retirement out…

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