Search results for: media relations

Trump’s Bashing the Media – Bad for Him, A Disgrace for Democracy

Neil Foote, President & Founder, Foote Communications The President of the United States has escalated his war on the press – and it’s only going to get worse as the newly minted Democratic majority of the House of Representatives settles in. Oh, wait, not all press. Just everyone else who isn’t Fox News. I’m not being…

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How Important Are Political Statements By Entertainers? (And the Public Relations Affect Of Actors Talking Politics.)

Arthur Solomon, Public Relations Consultant Prior to joining Burson-Marsteller, where as senior vice president/senior counselor I was responsible for restructuring, managing and playing key roles in some of the most significant national and international sports and nonsports programs and travelled internationally as a media advisor to high-ranking government officials, I worked at a PR firm whose…

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Golin Redefines and Reclaims Public Relations

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin announced today its new progressive approach to reclaiming public relations, redefining it and moving it forward. In an era of unprecedented communications confusion, Golin’s plan is designed to drive pride in their profession and deliver stronger, measurable business results to their clients. Golin’s actions will include…

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Report Card on “Five Top Media Trends for 2018”

Norman Birnbach, President, Birnbach Communications One of the ways smartphones has affected society is that most of us are now media junkies, whether it’s traditional media or social media. Most of us consume media at substantial – and surprising – rates each day. In Feb. on CommPRO.biz, we issued our top five media trends, based on…

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What Language Do You Speak? The New PR-Client Relationship

Melody B. Wolff, Chief Everything Officer, Briz Media Group As an agency PR professional, we have become accustomed to the “always on” lifestyle but the pace has quickened over the past few years, as new communications platforms emerge that allow for ever more direct and immediate communication with clients. This has changed not only the…

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“Diverse Voices: Profiles in Leadership” – Just Released by PRSA Foundation and Museum of Public Relations

Book Proceeds Will Support PRSA Foundation Efforts to Jump-Start Careers of Students from Diverse Backgrounds The PRSA Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications profession, announced today that it has teamed with the Museum of Public Relations to develop “Diverse Voices: Profiles in Leadership”. The book, a collaborative effort that…

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Zimbabwe Institute of Public Relations Turns a New Leaf on Cholera

Adam Jiwan, Technology Entrepreneur The Zimbabwe Institute of Public Relations (ZIPR), the body for communicators throughout the south African country, has this week pledged to provide leadership and guidance to media outlets and other communicators handling external messaging amid the recent cholera outbreak. Responsible and ethical reporting, it says, it key.  In a statement released earlier…

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B2С Social Media Marketing Mistakes

Neil Helson, Marketing Manager, Blurbpoint Media Undoubtedly, social media is still one of the most powerful digital marketing platforms around, albeit with unique marketing challenges. The trends in social media keep changing, and this change holds a real meaning when it’s about B2C businesses. That’s because in the B2C sector, customers gain an immense level…

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The Growth of Live Video Streaming for Public Relations and Marketing

Douglas Simon, CEO, D S Simon Media You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in…

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Marketing and Public Relations for Cryptocurrency Companies

Ronn Torossian, President & CEO, 5WPR Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin Buying the tokens for any of these…

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The PR Industry Needs Your Expertise! Participate in the Social Media Video Survey and Benefit from the Key Findings of the Brand Authenticity Survey 2018.

Help Us Create a Fantastic Study on Social Media Video The Social Media Video Communications survey will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video…

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Take Five Minutes to Complete the Brand and Social Media Video Communications Survey

This survey  will help communicators understand best video practices for social media and broadcast. Video is the dominant communications form in Public Relations. It’s turning CEOs and leaders at organizations into influencers. But what are the latest trends? How is video being used to build an organization’s authenticity? Are there any differences between the perspectives…

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Sam Needs A Crash Course In Public Relations

Thomas Madden, CEO, TransMedia Group We hurried the other day to give Sam, an anxious prospective client, a crash course in public relations before he falls back on a DIY approach. Sam was ready to sign a contract with our PR firm TransMedia Group until something happened to his feet.  They suddenly got cold. So Sam calls…

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Working Remotely? 6 Tips For Stronger Working Relationships

Marie Raperto, The Hiring Hub Working remotely has it’s pluses/minuses and making it work can be difficult.  One of the biggest problems seems to be forging a relationship with your boss and your team. Staying connected takes some work but you will find that it will not only help you form bonds but it might…

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Stronger Confidentiality, Better Client Relationships

D. Nikki Wheeler, Sr. Director Media Relations, CenturyLink As communications professionals, what is our responsibility to our clients? Early in my career, my client roster included entities from tobacco, genetically modified food and chemical industries. Did I believe in, use, or endorse all their products? No. It’s not my job to “like” my clients or…

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Elon Musk Exacerbates Social Media Gaffe

Ronn Torossian, CEO, 5WPR Billionaire Elon Musk is no stranger to media attention. Typically, Musk works the headlines like a conductor with his orchestra. Recently, though, Mr. Musk showed us that anyone can get caught up in a PR mistake… then make the wrong call and end up taking “bad” and making it “worse.” The…

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