Search results for: kurtz

Make Every Tweet Count

Jill Kurtz, Owner, Kurtz Digital Strategy Now that you can tweet more characters on twitter there’s more room to create great content. The number of characters isn’t as important as making sure every tweet makes a meaningful contribution to your digital strategy. Make every tweet count. On average, around 8,000 tweets are tweeted every second. That’s a lot…

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Cable TV Or Not TV? (A Conundrum)

  Arthur Solomon, Public Relations Consultant It’s no surprise to anyone who has read my writings about cable TV political coverage that I believe to call it “news coverage” is an oxymoron. That’s because cable TV hardly ever – maybe a teensy weensy once in a while – breaks any news. What cable TV presents,…

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Finding Your Keywords

Jill Kurtz, Owner, Kurtz Digital Strategy Keywords are important because they help your target audience or customer to find you online. These are the words and phrases that people use to bring their questions, pain points, or interests online in hopes of finding the right resource. Three Ways to Find the Right Keywords Before you…

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Avoid these Four Blogging Mistakes

Jill Kurtz, Owner, Kurtz Digital Strategy A great way to consistently publish great content that boosts your SEO and affirms your expertise is to have a blog. Each blog post is an opportunity to provide value to your target audience, drive traffic to your website, and to share your expertise. To make sure your blog…

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Content Curation 101

Jill Kurtz, Owner, Kurtz Digital Strategy A solid online marketing and communication strategy should include some level of content curation – discovering and sharing content created by others. This approach increases your value to your target audience because you are sharing your direct thought leadership on a topic and other relevant developments. You become a…

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Email Still The Largest Marketing Channel

Jill Kurtz, Owner, Kurtz Digital Strategy More than 3.7 billion people use email. That makes email an even larger audience for marketing and communication efforts than Facebook, the king of all social channels. What’s more, the widespread adoption of smartphones means that email users are checking their messages more often than ever before. It’s a…

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Is Your Social Media Profile Photo Awesome?

Jill Kurtz, Owner, Kurtz Digital Strategy Your profile photo makes a visual impression of you online. So, it needs to be a worthy representation. Make it awesome. Keep in mind, that many people may “meet” you for the first time online. So, your profile picture could be the first visual that they associate with you.…

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Tell the Right Story in Your LinkedIn Profile

Jill Kurtz, Owner, Kurtz Digital Strategy Your LinkedIn profile is an opportunity to tell your professional story. This is valuable in the job your are in, as it lets customers and potential customers understand your value. It is also helpful if you are looking to change jobs, as recruiters use LinkedIn heavily to look for…

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Build Your Brand in 7 Simple Steps

Jill Kurtz, Owner, Kurtz Digital Strategy Whether you are an individual professional or are representing an organization online, you need to define your brand. That’s right, even individuals need a brand. A brand is how we differentiate in business terms from everyone else. That’s how you get a job or make the right professional connections.…

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Plan Your Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You are busy, but you need to be strategic to get the most from the time you devote to content. The best way to guarantee that is to take time up front to plan. Focus on your content strategy, write down what you will do, and you will have…

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5 Reasons Why Your Digital Presence Needs A Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy No matter what you are communicating or marketing about online, content is a critical component to success. You need great content to connect with your target audience. Here are 5 reasons why you need to invest time into an effective content strategy: Content marketing is customer centric. It’s about…

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Convert Contacts into Business Leads

Jill Kurtz, Owner, Kurtz Digital Strategy We all watch our follower numbers. It’s a bit addictive. Did I break 1,000? Who un-followed me? As marketers, we know a following is not the ultimate goal. We want business. We need to convert contacts into business leads and, ultimately, customers. First, we need to attract followers and…

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Make Your Online Content Win with the Right Call to Action

Jill Kurtz, Owner, Kurtz Digital Strategy You’ve gotten someone’s attention with your content in an email campaign, on your website, at a blog, or on social media. Now what happens? If you have the right call to action, what happens next is exactly what you want. Asking readers to respond, reply, download, click, or take…

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Use Influencers to Boost Your Online Reach

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to reach – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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Consider Reddit for Your Digital Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy I see references to Reddit more and more often and this is a place that you should consider for your digital presence. Reddit is somewhat of a message board/social platform hybrid. Plenty of conversations are happening there, and probably some that you would like to be part of. The…

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Moving from Target Audience to Customer

Jill Kurtz, Owner, Kurtz Digital Strategy Every business needs to understand its target customer. The best businesses invest time and energy into developing a deep, granular understanding of that target. They move beyond “middle age women” to “married women in their 50s with no children living at home who live along the East Coast and…

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Two Great (Free) Tools to Create Social Media Images

Jill Kurtz, Owner, Kurtz Digital Strategy Strong visuals help your social media posts to get attention. Social media users are much more likely to notice posts with an interesting image than text-only content. Getting the right visuals doesn’t have to be a budget-breaker. Here are two free tools that can help you create visuals that…

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Use Influencers to Boost Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to each – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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Grab Readers With The Right Headline

Jill Kurtz, Owner, Kurtz Digital Strategy Have you ever experimented with changing the headline of an article to see if there is an impact? I often do this when I share my blog content on social channels – I change the headline to see if I can get more eyeballs. No doubt, the headline is…

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Give Your Brand a Personality

Jill Kurtz, Owner, Kurtz Digital Strategy People seek relationships with one another and, yes, with brands. Your brand’s social personality is an important part of what will make people engage or ignore you. Spend time to define a personality for your brand that will resonate with your target audience and you will position yourself for…

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