Search results for: influence

The Boomer Generational Transfer (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing By 2045, baby boomers are going to pass on over $70 trillion to the next generations. This is more than three times the current U.S GDP, and its implications on society and its recipients cannot be understated. This was the generation to set the current path of the United States,…

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Newest Opportunities for Investors

CommPRO Editorial Staff Even though foreign exchange, often known as forex or FX, is challenging, many people succeed with it. Some traders and investors who invest in foreign assets find it intriguing because they can wager on currency exchange rates around the world; you can see an example of this on the TradingView login page.…

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Should Employees’ Looks Matter?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Despite her aging appearance, Queen Elizabeth II kept her job for an unprecedented 70 years!  A Canadian news anchor who let her locks go grey wasn’t as fortunate.  Her seemingly heartless dismissal has aroused widespread empathy, including from some…

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PR Masters Series Podcast, Episode #66 – Robert L. Dilenschneider, Founder and Principal of The Dilenschneider Group

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for  more than two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special…

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The GOP Is Correct About The Liberal Biased Media  

But the Conservative Media Is Much More Biased and Lies. Much Of The Blame Is On Our Business Arthur Solomon Now that Labor Day 2022 is history, the election season is now officially underway, although it really never stopped. And you can be certain that critics of far right and far left media outlets will…

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Advantages and Challenges With Social Media Marketing Efforts

Mike Paffman, CEO, VIRGO PR  There are many companies that have decided to invest in marketing and public relations  campaigns on social media platforms these days. In fact, according to a recent survey, around 90% of all US companies tend to use social media platforms as part of their overall marketing efforts. That means, for a…

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Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

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Should Anyone Advertise Alcohol?

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing.  Why a…

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How Company Values Can Guide Your Exec Comms Strategy

You can’t spend all your time communicating about every current event. Chelsey Louzeiro, Digital Community Manager,  Heifer International Employees want, and expect, companies to speak out about significant world events. They also need to know their leaders are authentically connected and understand how current events are affecting them. And certainly, as this Brunswick article argues, the companies…

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Overlooked Strategies for Improving Conversion Rates

Mike Paffman, CEO, VIRGO PR  There are some aspects of psychology in the marketing industry that have proven to be effective at converting potential customers, or at the very least, encouraging them to take the next step in their buying journey. One of those aspects that tend to be quite overlooked is specific words, also known…

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How to Write a Bio That Stands Out

    Here’s why having a good bio is critical in today’s business environment. Melanie Parncutt, Publicist, Otter PR  Once upon a time, it was enough to have an e-mail address. Then, you needed a social media handle. Now that most of us have gone multi-platform, our profiles are silently screaming to be noticed amidst all…

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How to Write & Optimize Landing Pages for SEO

Frank Hamilton, Blogger Landing pages have been used by marketers for many years now – and to great success. Indeed, when you create a detailed landing page and optimize it correctly, you can get very good results from your campaign. That being said, there are many ways you could make your landing page ineffective. It’s…

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Are There Rules When Everyone’s an Endorser?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org There was a time when only celebrities and aspiring actors were spokespeople.  Now the friend you’re having lunch with tomorrow may, unbeknownst to you, have an endorsement deal.  It’s nice that company sponsorship has been democratized, but with so many…

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Collaboration and Learning Between IR and PR

Mike Paffman, CEO, VIRGO PR A decade ago, most big companies didn’t have investor relations professionals, and if they had an employee that was responsible for financial communication, that person was typically a manager working in public relations. These days, practically every big company doesn’t only have an investor relations director, but an entire department…

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Building a Perfect Audience For Anyone (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing  As social media continues to grow, people’s desires to make a name for themselves on these platforms only continues to grow alongside it. Nowadays there is not just money but an endless amount of fame and notoriety to be gained from sites like Facebook and YouTube.  Almost 90% of people…

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2022 – Top Online Tools for Content Marketers

  Frank Hamilton, Blogger Content marketing is acknowledged as the most effective way to develop and promote a new brand, reaching out to the target audience. Content marketing includes several directions like blog articles, social media, mailing, etc. but each of these types has only one purpose—to help their potential clients resolve their daily issues…

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Do Subscriptions Make Sense?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org “That’s the gift that keeps on giving the whole year”—such was Cousin Eddie’s inane attempt in Christmas Vacation to console a devastated Clark Griswold after he found out his firm gave him a Jelly of the Month Club membership instead of a generous cash…

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