Search results for: for consideration

GM – Going Electric, Going for Broke?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  There’s news and there’s NEWS.  The unexpected announcement that one of the world’s best-known companies, in an indispensable industry, had decided to convert all its product lines to clean energy was shocking NEWS that’s gained public praise.  However, is this storied firm making…

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Resolution: Committed to Cursing?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Do you have a resolution for 2021?  According to Parade, the most popular annual self-promise is to lose weight.  Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.  What’s surprising is that individuals seem increasingly unconcerned…

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OP Ed: Winning The Presidential Battle, But Losing The Election War

Democrats Must Change Their Tactics And Messaging To Appeal to More Americans Or Risk Becoming A Minority (No Pun Intended) Party (Author’s Note: This is the seventh in a series of occasional political columns that I’ll be writing for CommPRO.biz until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI…

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The Presidential #Debates2020 Wrap-Up

(Author’s Note: This is the12th in a series of political articles for CommPro.biz that I’ll be writing leading up to Election Day. FYI –My first job with a PR firm was at a political one, where I worked on local, state and presidential elections).  Arthur Solomon Instead of giving my analysis of each debate in…

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What Place Should A Candidate’s Character Play In Voting For A Politician? My Appraisal Of A Few Presidents Character, And Why I Distrust Trump And Voted For Biden

(Author’s Note: This is the 11th in a series of political articles for CommPRO.biz that I’ll be writing leading up to Election Day. FYI – My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns. In this column, I opine why I believe that voting only on policy matters…

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Crisis Management Lessons 15 Years After Hurricane Katrina

Helio Fred Garcia The fifteenth anniversary of Hurricane Katrina’s making landfall is upon us, with two separate hurricanes now threatening the southern Gulf states. Anniversaries are opportunities to take stock and to look back and reflect on some of the lessons learned and forgotten. And the similarities with the heck of a job the federal…

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Does Using “Shuffle” Mean You’re Already ‘Stuffed Full’?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   “What do you want to watch?” “I don’t know; what do you want to watch?” That conversation must be happening in more homes than just mine, which probably inspired Netflix to introduce its new “Shuffle” feature, aimed at defeating this common viewing dilemma.  But, should…

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Fudamentals to Weave Into your Search Engine Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy You want your business to appear in searches when your target customer is looking for you or your services. Paying attention to search engine optimization (SEO) fundamentals will make that happen. Like other online activities, SEO needs its own marketing strategy. You need to have a plan for ongoing activities to…

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COVID-19 Communication For Transitioning Employees Back Into The Workplace

Katie Hickman, Senior Account Executive at Maccabee In the wake of COVID-19, your employees are experiencing a wide range of emotions: fear, angst, stress, anxiety and even anger. As employers explore what it looks like to bring its workforce back on site, it’s important to note that 70% of employees surveyed said that several factors…

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Honoring the Fallen on Memorial Day

Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership To me Memorial Day is personal. And today I’m angry. But I get ahead of myself. West Point I grew up in the 1960s and 70s at the United States Military Academy at West Point, where for 25 years my father was a civilian…

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COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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A Pandemic-Driven Mindset Shift – The Great Unlearning

J. Mark Riggs, CEO, TPC Growth The world has become an unfamiliar place. Our industry has been flipped on its head, disrupted, disbanded and in some respects, dismantled. Before the pandemic we had become too comfortable. We had strayed too far from the principles of great account management. Now we don’t have the luxury of…

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Navigating COVID-19 from the Investor Relations Perspective

Rebecca Corbin, Founder and CEO of Corbin Advisors Coronavirus, or COVID-19, is having an unprecedented impact on global trade, supply chains and financial markets in comparison to previous pandemics. Since January, when the coronavirus was first reported, there has been a significant shift in executive outlooks – from one of uncertainty around the potential financial…

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Lead Like an Ally

Julie Kratz, Leadership Trainer Why Fixing Women Is Not Working If you Google “women’s leadership books,” you will likely find titles that tout confidence, risk taking, influencing, and negotiation. In my first book, Pivot Point, I too identified authenticity, confidence, having a plan, connecting with purpose, influence, and negotiation skills as critical gap areas for…

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Reflecting on #MeToo Post-Weinstein: Lessons Learned

Deb Muller, CEO of HR Acuity The Harvey Weinstein verdicts handed down this February symbolized more than just putting the Hollywood mogul on trial. Though the judge himself warned the jurors “this is not a referendum on #MeToo,” it’s impossible to see the event as anything other than a watershed moment for the global movement…

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DC Blockchain Summit 2020 Celebrates Five Years of Blockchain Advocacy

CommPRO Editorial Staff The Chamber of Digital Commerce, the world’s first and largest blockchain trade association, will hold the fifth annual DC Blockchain Summit on March 11-12, 2020 in partnership with the Center for Financial Markets and Policy at Georgetown University’s McDonough School of Business.  The DC Blockchain Summit 2020, along with Title Sponsor e-Toro, will bring together blockchain pioneers,…

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