Search results for: engage

Best Practices to Use Social Media in Online Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Is social media part of your online marketing for your brand? There are many reasons it should be. Most Americans use one or more social channels, so it is a great way to connect with your audience. Further, the cost to use social channels offer some of the best marketing…

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This is How Communicators are Reaching Deskless Workers, Ragan Survey Says

  We asked communicators in the 2022 Communications Benchmark Report about the most effective way to reach their deskless workforce. Here’s what they said. Justin Joffe, Ragan Communications Nearly half of communicators surveyed in Ragan’s 2022 Communications Benchmark Report said that communicating with remote or non-desk workers was the top change they expect in their…

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PR RFPs: Client Best Practices

  Simon Erskine Locke, Founder & CEO, CommunicationsMatch™, Steve Drake and Robert Udowitz Principals, RFP Associates Among the challenges facing clients issuing RFPs is providing agencies with the information they need to participate and the confidence of knowing that the process will be fair and time efficient.  Following the client-focused best RFP practices outlined here are key to encouraging agency engagement.  Prior…

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How Savvy Negotiators Read Body Language

  Carol Kinsey Goman, Ph.D. Because I’ve trained them to do so, I know that many negotiators have learned how to read body language and to use the resulting insights to their advantage. But I also know that other negotiators miss valuable opportunities simply because they don’t pay attention. They get so wrapped up in…

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Social Media Measurements that Matter

Jill Kurtz, Owner, Kurtz Digital Strategy “Doing” social media is not enough. We need to know what we want to achieve and whether we are getting there. That’s where social media measurement comes into play. Be sure your marketing strategy includes social media measurements that matter. Know Your Social Media Marketing Goal First, you need to…

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Agency New Business Checklist: Five Questions to Ask Yourself to Win More Often 

  Simon Erskine Locke, Founder & CEO, CommunicationsMatch™, Steve Drake and Robert Udowitz Principals, RFP Associates There are five primary questions communications agencies should ask themselves to improve their new business win ratio.  The primary and secondary questions outlined here draw on our collective experience from 80,000 agency searches on CommunicationsMatch™, dozens of agency search consulting engagements, research, and…

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Banish the Bias: 3 Tips for Reducing Proximity Bias in the Workplace

  From training to rethinking meetings, here are ways some to make every employee feel included — no matter where they work best. Allison Carter, Ragan Communications As hybrid work becomes more common, employers need to be careful to not favor of people who come into the office more regularly over those who may work…

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How to Promote Core Values in the Workplace

  Figuring out the core values of your business or organization is not only necessary, it’s also vital.  Your core values articulate, determine, and monitor the quality of your company culture since they act as your moral compass in business. Your core values should be always top of mind and your team should all be…

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Crisis … Continued: The Old and New Rules of Crisis Communication 

Lesley Sillaman, EVP, Red Havas  As communicators, we’ve all been taught the standard rules of crisis situations – succinctly put: that you can work your way out of a crisis with timely, transparent and truthful communication. As agency partners, for years we’ve counseled clients and colleagues about the importance of setting up a RASCI and a…

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Harmful Humor

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.  Most people have rightly condemned the violent reaction, but why aren’t more talking about the joke…

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The 5 New Employee Types and How to Reach Them

  New research from Morning Consult identifies five common employee archetypes and recommends ways for communicators to use these profiles to guide engagement. Emma Atkinson, Ragan Communications Increasing employee retention often means getting out ahead of problems that might cause workers to leave. So, how can companies determine what employees like — and dislike —…

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How a Rebrand Can Change Internal Behavior, According to This CCO

  Learn how the U.S. Chamber of Commerce’s Michelle Russo used storytelling to spearhead the institution’s first major rebrand in half a century. Justin Joffe, Ragan Communications It’s hard to tell a successful story about your organization when audiences still have larger questions about your mission and purpose. At these junctures, a carefully considered rebrand…

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How to Set Up a New Company as a Non-Resident

Ken Rogers, SEO Specialist It seems that it is more difficult for foreigners to open a business in a foreign country than for local ones: an unfamiliar place, ignorance of the laws, bureaucracy. In reality, a foreign citizen can register a business within a few days if he follows the law and follows the registration…

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Working in PR for Metaverse Brands

Mike Paffman, CEO, VIRGO PR The metaverse is a place where the physical and digital worlds turn into one, and where people can work, socialize, and play in a brand new digital reality. A number of brands, such as Gucci, Meta, Warner Bros, Balenciaga, and more, have already expanded their reach into these virtual spaces through…

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Risk Mitigation in the Age of Sanctions

Richard S. Levick, Esq, Chairman and CEO of LEVICK “I cannot fathom why any of these companies are remaining in Russia helping the evil empire. It is indefensible and gravely troubling.” —General David Petraeus We have now, all of us, looked into Russian President Vladimir Putin’s eyes and we are troubled by what we see.…

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