Search results for: engage

Survey: 90% of Americans Want Less Meetings at Work to Enhance Productivity

Data showcases the frustration of cumbersome meetings, citing time wasted and fatigue, as one in five workers reports having 4-6 meetings per day CommPRO Editorial Staff FischTank PR, a leading public relations and marketing firm spanning sustainability/cleantech, healthcare/biotech, and B2B technologies, among others, today announced the findings of a study designed to highlight the negative…

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INTERVIEW: 5 Questions with Kristin Graham

  A top company culture expert shares why employers need to check in before employees check out. Sally O’ Dowd Would you give up $30,000, or more, to keep working remotely? A lot of working professionals would. More than six in 10 people at large U.S. companies – 64% – would prefer to work permanently…

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Effective Beginner Promotional Strategies

Mike Paffman, CEO, VIRGO PR Plenty of small businesses don’t have the same marketing and public relations budgets that big brands and corporations do, which means that they have to find other ways to incorporate promotional strategies into their campaigns. Additionally, many business owners of brand new companies also don’t have a lot of time to spend on…

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Cuomophobia Or Just Calling It Like It Is?

  Tom Madden,  Founder & CEO, TransMedia Group In another time or place, perhaps it wouldn’t be quite as bad, but not today, no sir not now with so many women coming out with similar stories of the NY Gov’s alleged indiscretions. Gov. Cuomo’s biggest mistake was not being a head of state during the Renaissance…

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Evaluating ROI When Responding to Inbound Inquiries 

Kylie Kinnaman, Engagement Strategist,  TVP Communications When so much of our time as media relations professionals is spent proactively pitching our clients’ expertise, inbound queries can feel like a gift. Much of the work is done, right? Not exactly. While some opportunities seem off-the-bat perfect—high-profile outlet, on a topic that precisely matches the client’s expertise—much…

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5 Tips to Better Manage Your Business Budget

Maggie Bloom A business budget is one of the most important aspects of any business. Without a budget, a company runs the risk of being unprepared. Without a buffer for unforeseen expenditures and investments, a company faces the danger of being unable to pay such commitments when they become due. Budgets enable businesses to plan…

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Why It’s So Important to Show Employee Appreciation – And How to Do It

CommPRO Editorial Staff Most companies fail to realize when their employees are dealing with stress, disengagement, and lack of motivation. Others that do realize know little about how to combat it. However, there is a simple solution: appreciation. Employee appreciation is the open recognition and admiration of an employee’s accomplishments or conduct. Companies use it…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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PR Masters Series Podcast, Episode #51 – Mathew Evins

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Mathew Evins, Chairman…

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How a Good Environment of a Business Leads to Success

McKenzie Jones  Being a business owner is very appealing to most people because they get to be their boss, work with like-minded people, create their schedules, and turn their passion into a career. If you are a leader and a business owner, create a pleasant working environment in every nature and dimension. A friendly atmosphere…

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Bibi & Jerry’s Political Crunch

Your love is better than ice cream Better than anything else that I’ve tried And your love is better than ice cream Everyone here knows how to fight And it’s a long way down It’s a long way down It’s a long way down to the place Where we started from.” – Sarah McLachlan What are…

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The Stevens Group PR Masters Podcast Acquispectives – Sheryl Battles

Sheryl Battles, Vice President, Global Diversity, Inclusion and Engagement, Pitney Bowes Inc. “The challenge and the opportunity [with diversity and inclusion] is to continue to stay focused on being intentionally inclusive. All people want to be included. All people want to feel like they belong, that they are valued, that their voice will be heard,…

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Cleveland’s Baseball Team Will Replace ‘Indians’ With ‘Guardians’

  Tom Madden,  Founder & CEO, TransMedia Group After being called the Cleveland Indians for 100 years, the team will soon drop its controversial “Indians” nickname. Was it really insensitive to call themselves Indians?  Was it that hurtful to our native Americans for a baseball team to have that moniker?  I guess so.  But could the…

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Marketing Clothes for Outdoorsy Types

     Ronn Torossian, CEO, 5WPR A lot of people love the outdoors, and people with some connection to the outdoors or outdoor enthusiasts need to be outfitted. Then there is also the need to share on social media the experience of going outside with others. It is important to produce ethically curated content for…

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Internal Communications: Why Communicators View Managers as an Essential Link in Messaging Efforts

  Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report. Tony Silber, Editorial Director, Ragan Communications One of the most significant trends for communicators in the last 15 months is the strengthened relationships they’ve forged with allied departments. Much of the…

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The Business of Women’s Sports: Improving Viewership and Revenue (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The popularity of women’s sports continues to grow, making major strides in 2020.  Interest in women’s soccer was spurred by the 2019 World Cup win and can be shown in the viewership for the following year.  In 2020, the National Women’s Soccer League broke viewership records by nearly 300%, reaching…

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How to Help Improve Remote Presentations for Your Team

  Samantha Higgins Remote presentations, which are conducted online instead of in person, are becoming more commonplace in the modern era. If you manage a team for your company, you can take measures to ensure that all your employees’ virtual presentations are of the highest quality so that viewers will remain engaged and absorb the…

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The Counterintuitive But Proven Way to Increase Reach on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy Building your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence. To be effective on LinkedIn, you need to provide content of value, engage with your network,…

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Golin Promotes Shouvik Prasanna Mukherjee to Chief Creative Officer, Asia Pacific

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin announced today  the appointment of Shouvik Prasanna Mukherjee to chief creative officer, Asia Pacific. In this  newly created role, he will champion Golin’s data-driven, earned-first creative ideas to  inspire and create change for clients across the region.   Based in Singapore, Mukherjee reports to Darren Burns, president,…

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