Search results for: engage

Winning Over New Talent: Why “Purpose” Trumps the Paycheck

  Shelley Spector, Co-Founder of The Museum of Public Relations & President, Spector & Associates Since the pandemic began, I’ve had the chance to engage online with thousands of students throughout the US and abroad.  While most were PR majors, planning on careers in the field, a good percentage were “on the fence” about their career goals;…

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ASTATE: The Intersection of Innovation, Blockchain and Virtual Reality

CommPRO Editorial Staff Looking back at what 2021 uncovered, one thing is clear: virtual reality is one of the most important aspects that will shape our future. Nonetheless, it is essential also to know which projects are the ones that will strive in this novel worldwide paradigm! ASTATE is an aggregator, a community that uses…

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Opinion Series: Science for Social Good, Part III – How Science and Humanity Can Help Our Youth Mental Health Crisis 

Our Children are Definitely Not Alright Dwayne Flinchum, President, ScientificBrandsTM If the future of this world is in the hands of young people, we’re tolerating and even cultivating a society that thrusts unimaginable burdens upon them. Just look at the proliferation of deadly drugs like fentanyl, an ever-increasing epidemic of school shootings, climate change and extreme…

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Maintaining a Career in Marketing – Here’s What you Need to Know

(Marketing) Brian Wallace, Founder & President, NowSourcing A marketer’s work can be difficult in today’s always-on, virtual environment. We live in a fast-paced culture, what was new last year is now old news. As someone in marketing, it is imperative to stay up to date on trends. If you find your marketing knowledge is outdated you…

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Medical and Healthcare SEO

  Mike Paffman, CEO, VIRGO PR Whenever consumers are looking for any sort of healthcare information, the first place that they turn to is often a search engine like Google. In fact, one of the most common digital activities among users of all ages is looking up information regarding healthcare, and companies in the industry have…

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Trust Must Prevail in Remote Work (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Prior to the pandemic, working from home was a privilege affording to a small segment of the US labor force.  Now, over 42% of workers have a remote full time job.  At the height of the pandemic, 69% of all employees were remote.  Now that so many people have experienced…

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HODLVault Token Listing Platform Launching Soon

CommPRO Editorial Staff The project aims to create a top coin listing platform on which upcoming projects can connect with potential pre-launch investors and build hype around their token via AMA sessions. It also strives to empower token developers to drive education about their project and coin before pre-sales while promoting transparency and unity within…

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Metaplace.finance: First 3.0 Decentralized Metaverse Marketplace on Binance Chain

CommPRO Editorial Staff Metaplace is a decentralized all-in-one online marketplace with integrated features of metaverse. This marketplace allows its users access to multiple products including: Financial assets (NFTS, in-game assets, crypto exchange) Consumer goods Virtual real estate (Tokenization) Apart from offering a wide variety of products, this e-marketplace allows users to pay through multiple cryptocurrencies.…

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Trust, Leadership, and the Power of Stories

  Carol Kinsey Goman, Ph.D. TRUST. Every leader needs it. Trust is the foundation for successful collaboration. It is the glue that bonds team members and builds organizational commitment and engagement. But there is a problem. We learn what is important to leaders by the behaviors we see modeled by those leaders, and too often…

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PR Masters Series Podcast, Episode #56 – Jano Cabrera, Vice President, Chief Communications Officer, General Mills

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Jano…

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5 Ways Internal Communicators Can Take the Bull by the Horns in 2022

  Be proactive about pursuing (or stopping) these initiatives to improve the impact, focus and quality of your work in the coming year.  Mike Klein, Founder, #WeLeadComms  At this time of year, it’s commonplace to read about the upcoming year’s top trends and likely changes. But having been writing about and working in internal communication since…

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On the Origin of Species

“All the world’s a stage, And all the men and women merely players; They have their exits and their entrances; And one man in his time plays many parts…” – William Shakespeare It is the 80th anniversary of the attack on Pearl Harbor, a day which always resonates with and deeply saddens me, as it…

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Leading Blockchain Incubator Announces Post Dex Offering for Social Media Platform

CommPRO Editorial Staff Blockchain incubator Starter announced it will host a scheduled Post Dex Offering (PDO) in January, 2022 for VersoView, the engage-to-earn social media platform. In a strategic move, the PDO will accomodate for a reliable and impregnable way for projects and token developers to raise capital while benefiting the project and its allegiant…

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Why Workers Will Continue to Quit in Droves

  New data reveals what’s fueling the astonishing wave of resignations—and highlights how companies can turn the tide toward retention. Robby Brumberg, Ragan Communications “The Great Resignation” is actually pretty straightforward. Sure, it’s a culmination of multitudes of factors—including the various traumas inflicted by the pandemic. Employees are also certainly seizing this moment of leverage…

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Top 7 Digital Advertising Tips for Marketing Strategy

Brian Wallace, Founder & President, NowSourcing Digital marketing is a very popular approach among companies today. In fact, it has been claimed that 2014 was the year of digital advertising. Advertising and marketing are very effective ways of drawing attention to a product or service. This is because it is direct and targeted at people who…

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Leverage Competitive Insight in Your Digital Marketing Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy Your competitors are vying for the same audience. They are making marketing decisions that you can learn from. Are you paying attention? Competitive Analysis Defined A competitive analysis is the systematic process of understanding who the competition is and what they’re doing. You look at what is going well and…

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We Are The Monument – Look!

  “The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be…

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Want to Sell Something on TV? Find a Box or Animal to Animate

Tom Madden,  Founder & CEO, TransMedia Group Jumping out of our TV screens and into our living rooms these days are an array of creatures from walking bladders to talking boxes urging us to screen test our colon.  Then tall emu’s and short geckos keep reminding we better have insurance. Yes, one of the advertising industry’s…

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