Search results for: employee engagement

Communications Industry Investing More in Technology

Second Annual PRSA/APPrise Mobile Technology Survey Shows Increased Reliance on Mobile Tech, Importance of Rethinking Digital Workplace Strategies The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found that professionals are ramping up spending on technology, with a focus on mobile and improving analytics. Companies increasingly recognize the importance…

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5 Things to Learn from Twitter’s Business Success

David Diaz, Senior Executive, Davenport Laroche  From almost nothing, Twitter has grown to be one of the largest social networks in the world. Of course, it’s had a few hiccups along the way. In fact, it wasn’t too long ago that many media outlets were discussing the fall of Twitter, as many social customers started to…

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Celebrating International Women’s Day with Conversation and Tea!

Melanie Lundberg, Assistant Vice President of Talent Acquisition, Talent Management and Corporate Communications, Combined Insurance International Women’s Day on March 8 offers the opportunity for women throughout the world, of all backgrounds and beliefs, to come together in unity to celebrate the social, economic, cultural and political achievements of women. Combined Insurance, a leading provider of individual…

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PRIMEChat: Better Insights. Better PR-ROI. – Sarab Kochhar, Ph.D. (Video)

Welcome to PRIMEChat: Better Insights. Better PR-ROI. In May of 2017, ten top corporate communicators from some of the world’s most recognizable organization shared their experiences, guidelines and insights for the application of research in public relations.  PRIME Research along with conference partner The Institute for Public Relations present a series of one-on-one interviews featuring…

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Dynamic Signal Improves Workplace Communication with SmartContent, Powered by IBM Watson

CommPRO.biz Editorial Staff Mobile-first company communications platform, Dynamic Signal, has announced the launch of SmartContent, an intelligent content feed, powered by IBM Watson’s Artificial Intelligence (AI) technology. This new feature allows enterprise customers to curate and disseminate timely, relevant content, specifically tailored to employees across roles, geographies, or business units, increasing productivity and employee engagement.…

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Is Your Boss a Bully or Just Tough?

Carol Kinssey Goman, Ph.D I met Brenda when she managed a 2,000-person department for a Fortune 500 company. Brought in to help her with an upcoming change initiative, I was impressed by Brenda’s intelligence, creativity, political savvy, and dedication to her job. She had most of the qualities of a senior executive – which was…

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Inside Tips for PR Pros to Master Influencer Marketing Part I

Serena Ehrlich, Director of Social and Evolving Media, Business Wire There are about 1,209,803,094,832 articles on the web today related to influencer marketing and how it will revolutionize PR and marketing in 2017.  Knowing how important it is for an organization to activate key audiences, we at Business Wire wanted to provide a closer look at influencer marketing,…

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IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

By CommPRO Editorial Staff Principal at W20 Group Gary Grates has recently been named Director of the IPR Organizational Communication Research Center (OCRC). Grates is known as a leader in change management communications, employee engagement and corporate strategy execution. Grates is a frequent lecturer and author speaking on confronting leadership and communications professionals worldwide, as…

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5 Marketing Research ‘Must-Haves’ for 2017

By Victoria Schlesinger, Digital Content Manager, SmartSurvey There’s no better way to start 2017 than to take stock of emerging trends in today’s continually evolving marketplace and put some best practices in place for the year ahead. Read on to learn about 5 marketing research ‘must-haves’ that will help you meet business objectives during the year……

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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Top Research Insights from IPR’s Fifth Annual Research Symposium in NYC

By Sarab Kochhar, Ph.D., Director of Research, Institute for Public Relations The Institute for Public Relations (IPR) celebrates 60 years this year and hosted its annual research symposium in NYC on Nov 30th. Attendees were invited to listen to and discuss the latest public relations and communication research findings with authors, fellow practitioners and educators. Staying true…

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Integrated Marketing is a $%#*Show

By Anne Potts, EVP, Global Client Services & Standards, Racepoint Global What? I’m saying that. Yes, I am. It’s a mess. If you’re in it, you know it. It’s planning time for next year. You’re dreading it because you’re still not sure that you’re spending your money well. There’s a gap between what you know is right…

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Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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Why Companies Must Embrace Mobile To Better Inform Their Workforce (eBook)

Reimagining Employee Communications For The Digital Age Your employees are not properly informed. They simply are not up to date on news, product announcements, or your company’s current initiatives and strategy. This presents a very big problem for today’s communications professionals. Companies that adapt to a more mobile centric communications strategy will see a significant…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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6 New Strategies for Engaging Millennial Talent

By Evan H. Lesser, General Manager, getTalent An untold number of articles and advice columns have been written about how the Millennial generation will impact the workforce as it becomes an ever-growing presence. In fact, by 2025 Millennials will make up roughly 75% of the workforce. That means companies will have to work even harder to source…

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