Search results for: email marketing

Envivo Digital Develops Enhanced Marketing Services in Canada

By CommPro.biz Editorial Staff Montreal-based digital marketing company, Envivo Digital has announced the launch of new and advanced Marketing services in Canada. The company will now also be offering email, social media, content marketing and various other services along with SEO & PPC services. Recently, the company expanded its range of offered services with the…

Read More

Visualize the Internet Marketing Ecosystem to Improve Lead Generation

By Brad Shorr, Director of Content Strategy, Straight North Internet marketing aimed at lead generation is a complicated affair — far more complicated than most companies and even marketing departments realize. The Straight North Lead Generation Ecosystem infographic is designed to help marketers visualize all the components of a solid lead generation campaign, and perhaps more…

Read More

Here is How to Get More Email Subscriptions on Your Website

By Michael Bentos, ParadoxSEO.com There are a number of activities that the owner of a website normally hopes to get from their visitors. They hope that the visitors will like the website on Facebook, share it, tweet about it, pin it and dig it too. These activities make the website known across the Internet. They…

Read More

Gould+Partners Launching Email Newsletter, Gould+Partners Inside Edge

A Commpro News Update Today Gould+Partners announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies.  Inside Edge is an email newsletter that caters to both creative service agency owners and senior executives. Debuting July 19 Inside Edge will focus on agency management, M&A issues and best practices, profitability, valuations,…

Read More

Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

Read More

Deciphering Baby Boomer Marketing Myths

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  There are nearly 100,000 monthly searches on Google for “baby boomers” or “boomers” and endless statistics about every aspect of their behavior. The “80 million demographic in the U.S. alone with $3 trillion in disposable income” is a recurring quote. Articles and blogs regularly cover boomers’ feelings of neglect…

Read More

Adobe Named a Leader in Enterprise Marketing Software Suites by Independent Research Firm

A CommPRO Industry News Update… Adobe has been recognized as a Leader in “The Forrester Wave:™ Enterprise Marketing Software Suites, Q2 2016” report by Forrester Research, Inc. Adobe received the highest scores in both offering and strategy. Forrester evaluated the nine most significant enterprise marketing software suites across 40 criteria, including strategy, market presence, and…

Read More

How to Lose an Email Subscriber in 10 Days

By John Thies, CEO and Co-Founder,  Email on Acid Wrong. This may be the quickest way to end a relationship before it even starts. Growing your list organically via single or double opt-in forms are the foundation of a healthy email list AND relationship. If you cut corners and purchase a list or send to people who…

Read More

Outfox Outlook: Tricks for Outlook Email Layouts

By John Thies, CEO and Co-Founder,  Email on Acid As one of the most popular forms of email management for businesses across the globe, Outlook is unfortunately always going to be a problem child when it comes to designing creative email marketing campaigns because of coding and image restrictions. But, email marketers want to be able to…

Read More

Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

Read More

What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

Read More

Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

Read More

Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

Read More

Trade Show 101: Marketing Tips for First-Time Exhibitors

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for…

Read More

Romancing the C-Suite: How to Communicate PR/Marketing Value (Free Webinar On-Demand)

Webinar Overview This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following: Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world How…

Read More

Marketing Transformation: A CMO Discussion

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched PR Newswire and CommPRO’s webcast on Thursday, March 10th you learned, by example, how to touch people. (Click here to watch the webcast on-demand.) Ken Wincko, CMO PR Newswire with Deirdre Bigley, CMO Bloomberg, LP provided a first-hand look into their two winning marketing departments.…

Read More

Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

Read More

Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

Read More

Why You Should Start an Email Newsletter in 2016

Contrary to popular belief, email is not dead, nor is it dying. In fact, McKinsey states that email marketing is 40 times more effective at gaining customers than social media giants Facebook or Twitter (or both combined!). If you haven’t started an email newsletter, you’re likely missing out seeing that this marketing strategy yields approximately 4,300 percent…

Read More