Search results for: email marketing

Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

Questions to Ask Your Audience When Planning Your Content Marketing Strategy

Questions to Ask Your Audience When Planning Your Content Marketing Strategy

As children, we learn how to ask questions, share our opinions politely and work well with others. Of course, mastering the art of conversation is a process that never ends. We each have our own conversational roadblocks to overcome, and the only way to do that is with constant practice. The same can be said…

What is B2B Marketing?

Understanding the Strategies and the Advantages of Business to Business Marketing By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

Trade Show 101: Marketing Tips for First-Time Exhibitors

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for…

Romancing the C-Suite: How to Communicate PR/Marketing Value (Free Webinar On-Demand)

Webinar Overview This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following: Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world How…

Marketing Transformation: A CMO Discussion

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media If you attended or watched PR Newswire and CommPRO’s webcast on Thursday, March 10th you learned, by example, how to touch people. (Click here to watch the webcast on-demand.) Ken Wincko, CMO PR Newswire with Deirdre Bigley, CMO Bloomberg, LP provided a first-hand look into their two winning marketing departments.…

Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

Why You Should Start an Email Newsletter in 2016

Contrary to popular belief, email is not dead, nor is it dying. In fact, McKinsey states that email marketing is 40 times more effective at gaining customers than social media giants Facebook or Twitter (or both combined!). If you haven’t started an email newsletter, you’re likely missing out seeing that this marketing strategy yields approximately 4,300 percent…

Embracing the Multichannel Marketing Movement

Embracing the Multichannel Marketing Movement

While “omnichannel” and “multichannel” may seem like just another pair of content marketing buzzwords, the struggle to reach your audience through the right channels is real. Potential customers can discover your brand via social media, search engines, email, digital advertising, media coverage, calling your customer hotline, visiting your webpage, downloading your app, going to a brick-and-mortar store…the list goes on.…

The Big Promise of Marketing Automation

By Carol O’Kelley, CEO, Salesfusion Marketing automation was originally designed to help companies drive growth. It was supposed to deliver this important benefit through workflow integration, deep data insights, automation of previously manual tasks, and alignment of sales and marketing teams. The Unfulfilled Promise The first wave of marketing automation platforms (MAPs) have not consistently delivered on…

Making Marketing Automation Work

Sarah Shelnut-Rossborough

Sarah Shelnut-Rossborough, Director of Strategy, ANNUITAS Every successful demand generation strategy integrates marketing automation at some point in the buyer’s process. And while implementing marketing automation is rarely the first step—nor should it be—it is an integral one that should receive a lot of time, attention and strategic planning. The use of marketing automation has been difficult…

Sales and Marketing Operations Coordinator

Shutterstock New York, New York As a member of the Premier Marketing team, the Premier Marketing Operations Coordinator will be responsible for supporting all aspects of a growing enterprise business and global sales team. The candidate should be a highly organized and analytical thinker with a passion for developing, managing, and perfecting processes. Key Responsibilities:…

Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

15 Digital Skills Every PR & Marketing Pro Should Master (Online Learning)

15 Digital Skills

Digital One of Top 3 Drivers of Growth for PR 72% of PR agencies and managers polled say digital is driving their growth, increasing results and raising revenue. However, there’s one big drawback: PR and marketing practitioners lack the digital skills needed for success today. Even the “digital natives” graduating from colleges and universities lack…

Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power this demographic holds. Millennials are the customer of today and of the…

6 Ways for Your Business to Reach More Customers

Business

CommPRO Editorial Staff Most businesses thrive off of having a lot of customers. After all, more customers generally mean that your business will be earning more money. Bringing in a lot of customers also means that your business has a bigger likelihood of gaining loyal customers, which could provide a steady income stream. However, all…