Search results for: email marketing

Deep Dive into Why Multichannel Marketing is Worth the Work

You walk by a shoe store, and an ad in the window piques your curiosity. However, you’re in a hurry and can’t stop to try on the new shoes they’re promoting. You do have time to run a quick search on your phone for information about the shoes. You read through a few of the reviews…

Read More

What is B2B Marketing?

 Understanding the Strategies and the Advantages of Business to Business Marketing  By Lalit Sharma, Director, Ranking By SEO Most marketers often find themselves suing the term B2B marketing. But the truth is, some of these people do not know what B2B marketing really is. B2B which is Business to Business Marketing involves marketing goods and services which…

Read More

Real-time Marketing is the Key to Retailer Success

By Mark Gally, CEO, ZAIUS Picture this: You’ve carefully developed a behavior-based campaign. Crafted a relevant and personalized message targeted to a user’s specific actions. But by the time the message is delivered, the customer has already left the session – rendering your message (and your brand) ineffective. To many marketers, this situation is all…

Read More

Content Marketing World 2016 (Sept 6 – 9, Cleveland)

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.  You’ll leave with all the materials you need to take a content marketing strategy back to your team-and-to implement a content marketing plan that will grow your business and inspire your…

Read More

Trade Show 101: Marketing Tips for First-Time Exhibitors

Exhibiting at your first trade show can feel a lot like the first day of high school. The bell rings, everyone else seems to know where they’re going, and you’re not even sure you’re in the right building. It’s easy to get overwhelmed, especially if you’re a small company at a big show. As soon as you register for…

Read More

Romancing the C-Suite: How to Communicate PR/Marketing Value (Free Webinar On-Demand)

Webinar Overview This webinar will take a deep dive into the language and process to communicate PR/marketing value to the C-suite and/or to key stakeholders. The webinar will include exploration and discussion around the following: Setting the tone with “Content World Framework” – channels, formats, and measurement/metrics that matter in the new digitally driven world How…

Read More

Marketing Transformation: A CMO Discussion

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched PR Newswire and CommPRO’s webcast on Thursday, March 10th you learned, by example, how to touch people. (Click here to watch the webcast on-demand.) Ken Wincko, CMO PR Newswire with Deirdre Bigley, CMO Bloomberg, LP provided a first-hand look into their two winning marketing departments.…

Read More

Three Reasons Brands Should Be Using Influencer Marketing

By Lyle Stevens, Co-founder and CEO, Mavrck If you’re on social media, it’s likely that you browse through your news feeds at least once a day. You skim what your friends are doing and sharing, but do you ever stop and click on the branded ads? For brands today, it’s not enough to push the…

Read More

Marketing Lessons From Sunday’s Big Game

By Dan Farkas, Instructor of Strategic Communication, Ohio University  While millions debate Cam Newton vs. Peyton Manning, guacamole vs. hummus and the commercial with the horse vs. the commercial with the dog, I see what happens at halftime as an amazing opportunity for every single organization that ever hosts an event. Let’s look at the before,…

Read More

Why You Should Start an Email Newsletter in 2016

Contrary to popular belief, email is not dead, nor is it dying. In fact, McKinsey states that email marketing is 40 times more effective at gaining customers than social media giants Facebook or Twitter (or both combined!). If you haven’t started an email newsletter, you’re likely missing out seeing that this marketing strategy yields approximately 4,300 percent…

Read More

Embracing the Multichannel Marketing Movement

While “omnichannel” and “multichannel” may seem like just another pair of content marketing buzzwords, the struggle to reach your audience through the right channels is real. Potential customers can discover your brand via social media, search engines, email, digital advertising, media coverage, calling your customer hotline, visiting your webpage, downloading your app, going to a brick-and-mortar store…the list goes on.…

Read More

The Big Promise of Marketing Automation

By Carol O’Kelley, CEO, Salesfusion Marketing automation was originally designed to help companies drive growth. It was supposed to deliver this important benefit through workflow integration, deep data insights, automation of previously manual tasks, and alignment of sales and marketing teams. The Unfulfilled Promise The first wave of marketing automation platforms (MAPs) have not consistently delivered on…

Read More

Making Marketing Automation Work

Sarah Shelnut-Rossborough, Director of Strategy, ANNUITAS Every successful demand generation strategy integrates marketing automation at some point in the buyer’s process. And while implementing marketing automation is rarely the first step—nor should it be—it is an integral one that should receive a lot of time, attention and strategic planning. The use of marketing automation has been difficult…

Read More

Sales and Marketing Operations Coordinator

Shutterstock New York, New York As a member of the Premier Marketing team, the Premier Marketing Operations Coordinator will be responsible for supporting all aspects of a growing enterprise business and global sales team. The candidate should be a highly organized and analytical thinker with a passion for developing, managing, and perfecting processes. Key Responsibilities:…

Read More

Top 6 Marketing Survival Tips for Cyber Monday

By Jess Stephens, CMO, Smartfocus Black Friday and Cyber Monday — traditionally among the busiest shopping days of the year — are upon us. But as usual, there’s anxiety in the air for marketing departments, since the kickoff of the holiday shopping rush invariably brings a few surprises and may reveal deficiencies marketers wish they’d spotted…

Read More

15 Digital Skills Every PR & Marketing Pro Should Master (Online Learning)

Digital One of Top 3 Drivers of Growth for PR  72% of PR agencies and managers polled say digital is driving their growth, increasing results and raising revenue. However, there’s one big drawback: PR and marketing practitioners lack the digital skills needed for success today. Even the “digital natives” graduating from colleges and universities lack…

Read More

Tips and Tactics for Marketing to Millennials

By Paige O’Neill, Chief Marketing Officer, SDL As consumers’ lives become increasingly digitally-focused, marketers are scrambling to figure out the best way to foster meaningful customer relationships. Connecting with the millennial generation in particular is now critical for brands because of the significant buying power  this demographic holds. Millennials are the customer of today and of the…

Read More

6 Ways for Your Business to Reach More Customers

CommPRO Editorial Staff Most businesses thrive off of having a lot of customers. After all, more customers generally mean that your business will be earning more money. Bringing in a lot of customers also means that your business has a bigger likelihood of gaining loyal customers, which could provide a steady income stream. However, all…

Read More

The 3 Best Tactics for a Successful B2B Sales Campaign

Maggie Bloom, Freelance Writer Are you about to embark on your first major B2B sales campaign? If this is the case, you need to be fully prepared to reap the benefits of a positive outcome. The best thing that you can do under the circumstances is using tried and true tactics. Here are the 3…

Read More