Search results for: digital marketing

Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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7 Reasons Why You Should Be Using Facebook Ads As Part Of Your Marketing Strategy

Frank Hamilton, Translator, TheWordPoint It is no doubt that Facebook is the most popular social media network out there, even though new social media platforms spring up frequently, Facebook still tops them all. Facebook has gone beyond chatting, liking pictures and commenting. New features such as Facebook advertising has seen rapid growth over the years,…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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Marketing Tips for Voice Search

Jill Kurtz, Owner, Kurtz Digital Strategy Voice-enabled search, enabled by virtual assistants and other voice-powered technology, is growing. Content marketers need to shape their content to remain relevant to the changes this brings. Google Home, Siri by Apple, Cortana by Microsoft, or Amazon’s Alexa all enable voice searches. In 2017, 35.6 million Americans used a voice-activated assistant device…

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Blockchain: How Cryptocurrencies are Changing our Digital Economy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency On July 11, 2019, I participated in BitAngels New York City’s July meeting, hosted at Ideanomics. The morning was an action-packed pitchfest. BitAngels was hosted by blockchain industry leader Michael Terpin.  The event included  Rajesh Anandan, Co-Creator of UNICEF Kid Power and presentations by Benjamin Kaplin, Co-CEO of…

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How to Add Value with In-house Digital Capabilities

Rich Jachetti, Senior Partner, The Stevens Group If you’re the CEO of a small-to-medium sized public relations firm, it’s very possible  that a good part of your thinking about the future growth of your agency focuses on formulating a strategy for the sale of your firm someday. That day may not come  this year, or…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber

You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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Email Marketing #101

Olivia Perez An email marketing campaign is used for making a business more successful these days. It is a series of emails which is used by several business firms in order to communicate with their current as well as prospective customers. Email campaigns are used by businesses to convince the customers in such a way…

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Digital Communications

DIGITAL COMMUNICATIONS Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your consent to…

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Digital Asset Management Month, Week #4 – Inspiration

Tips from brands making connections through powerful visual storytelling. This week’s posts: Where We Go For Inspiration: Brands That Inspire Us and Why – https://sumo.ly/12ykN GE’s Cutting-Edge Video Workflow – https://sumo.ly/12yBp Video Marketing Tips, Inspiration and ROI with Franklin & Marshall College – https://sumo.ly/12A6A Winning Fan Engagement with the Chicago Blackhawks & The Vegas Golden…

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Video Marketing Tips, Inspiration and ROI with Franklin & Marshall College

The first in-house video producer at Franklin & Marshall takes us behind the scenes. Here’s what we learned from his successful video storytelling strategy. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your…

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Digital Asset Management Month, Week #2 – Workflow

Tips to cut out steps and streamline how your visual content gets delivered. This week’s posts: How the New York Jets Engage Fans with Real-Time Workflow –  https://sumo.ly/12sQY How to Set Up Real-Time Photo Workflow –  https://sumo.ly/12t53 Real-Time Workflow 101: The Guide to Faster Visual Storytelling – https://sumo.ly/12tbE The Nitty Gritty: A Detailed Look at…

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BTS: Content Marketing Video Workflow, Tips and Ideas to Steal

Libris is pulling back the curtain in their on-demand webinar! Get tips for shooting video, conducting interviews and speeding up your workflow so you can reach your followers faster. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual…

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Digital Asset Management Month, Week #1 – Organization

  Tips to manage all your creative files so you can locate assets in a flash. This week’s posts: Libris Kicks off Digital Asset Management Month! – https://sumo.ly/12q6U 5 Expert Tips for Getting Started with your Visual Media Library – https://sumo.ly/12q6F Getting Started with DAM: 7 Experts Share What They Wish They Knew – https://sumo.ly/12uh8…

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Digital Asset Management Month (DAM)

DIGITAL ASSET MANAGEMENT MONTH Executive Briefing Email Email *Select list(s) to subscribe toNewsletter Subscribers Example: Yes, I would like to receive emails from CommPRO.biz. (You can unsubscribe anytime)Constant Contact Use.By submitting this form, you are consenting to receive marketing emails from: CommPRO.biz, 222 E 34th St, New York, NY, 10016, https://www.commpro.biz/. You can revoke your…

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Visual Content Marketing Mistakes You Don’t Know You’re Making

  Do you know what mistakes you’re making with visual content? In this webinar, learn how to avoid content marketing pitfalls and come out on top. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect…

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