Search results for: crisis communications

Hallmark Channel – A Crisis of Its Own Making

David E. Johnson, CEO, Strategic Vision PR Group One of the worst times for a crisis to hit is over the holidays as the holidays are a slow news time.   This means that the crisis will generate more media coverage than it might during another time of the year.  Add into this factor also the power…

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5WPR CEO With PR Lessons from Facebook’s Misinformation Crisis

Facebook is once again dominating the news cycle, this time with a widely-criticized public speech by Mark Zuckerberg adding fuel to the flames of his testimony before Congress. If that weren’t enough, Facebook has unveiled a series of new policies supposedly intended to curb hostile actors and foreign governments from weaponizing the platform ahead of…

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4 Steps to Solving a PR Crisis with Influencer Marketing

Mandy Anderson, VP of Sales, Sway Group In a perfect world, your brand will never have to endure a PR calamity. You’ll never have a single recall, product shortage, data breach, service outage, miscommunication or upset customer.     Of course, the less delightful reality is that most businesses will eventually be faced with some…

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Three Tips for Revamping Your Crisis Management Strategy

Tom Aberman, Marketing Coordinator, PublicRelay A company can build up a great brand reputation one day, only to have an unforeseen PR crisis tarnish its brand the next day. Effective crisis management can not only mitigate the negative impact that such an event causes, but also has the potential to build up a company’s brand…

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Your 3 Go-To Communications Dashboards

Simon Deignan Accurate and regularly updated data has become a driving force in the business world. Having in depth knowledge of exactly how everything is performing is no longer a differentiator for your business, it is now a must-have. One effective way of monitoring key data and helping you plan your next move is with…

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In Times of Crisis, What Matters More – Speed or Quality of Response?

In times of crisis, a slow, ineffective response spells disaster for a company’s stock price. But what matters more – speed or quality of response? Hot Paper Lantern analyzed how 80 companies communicated during a significant crisis event. The research shows that how and when a company responds to a crisis is directly linked to…

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Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 

Simon Erskine Locke, CEO, CommunicationsMatch Steven Drake & Robert Udowitz, Principals, RFP Associates Tony Cheevers, Vice President, Researchscape The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.  Watch a…

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Ripple Effects of an Academic Crisis

Or, what to do with, or to, the students whose parents cheated, and how do schools recover their integrity? Steven Fink, President and CEO, Lexicon Communications Corp. There is a metaphor in the law called “fruit of the poisonous tree.” Simply stated, it describes evidence that is obtained illegally. If the tree is tainted, then anything…

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5WPR CEO Leads Crisis PR Discussion at Harvard Business School

CommPRO Editorial Staff Ronn Torossian, the founder and CEO of 5W Public Relations, spoke to two classes at Harvard Business School this week. Following a case presentation on the “United Breaks Guitars” case study, during which United Airlines handling of a broken guitar resulted in a PR nightmare, Torossian led a student discussion on crisis communication…

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Ditch the Binder: Focus on the Essential Elements of an Emergency Communications Plan

The Healthcare Public Relations & Marketing Society of NY (HPRMS) cordially invites you to a breakfast presentation with author Doug Levy, who has spent his career in the middle of emergencies, bringing calm to chaos. The presentation is based on topics covered in Doug’s book, The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts,…

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How A Leading Children’s Hospital Used a 4-Step Issue Management Framework to Gauge the Severity of a Crisis

Madeline McCabe, Senior Media and Operations Analyst, PublicRelay When a large nonprofit children’s hospital started garnering negative publicity around their executive compensation practices, the organization’s issue management team had to spring into action. The most important questions on their minds were: Is this a crisis or not? How does this coverage compare to other peers…

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The Communications Command Center: Five Key Metrics Every CCO Needs

Leslie Stefanik, Vice President, Marketing, PublicRelay In a digital day and age where crisis can strike a brand in a moment’s notice and spiral into a viral nightmare, command centers or crisis “war rooms” have increased in popularity in recent years. But these insight centers shouldn’t just be reserved for issue management. Whether a command center…

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The Weaponization of Sex: A New Communications Challenge

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Sex is not only in the news. It is the news. From the accusation of rape by Virginia’s Lieutenant Governor Justin Fairfax, to the allegations of the blackmail of Jeff Bezos by the National Enquirer involving the now infamous below the belt selfie, tawdry tales are dominating…

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5 Questions PR Pros Must Ask in a Crisis

Wes Tyeryar, Director Of Strategic Partnerships, PublicRelay Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To…

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Journalism Hasn’t Learned From the 2016 Elections: Elizabeth Warren, False Equivalency & Distraction Communications

Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  Two big takeaways from the 2016 election that contributed to the election of President Trump were false equivalency and what can only be described as “distraction communications”. During the election, the (mainstream) media’s focus on balance meant that negative articles about one candidate would consistently include reference to…

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Lessons Learned from 2018 ‘s Biggest Communications Crises

Julie Talenfeld, Founder and President, BoardroomPR They say a person’s character is measured by how they respond to adversity. In that sense, public relations and communications crises are a measure of a person’s or company’s character. From the White House to the coffee shop to the friendly skies, 2018 provided many examples of people and…

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